ROHAN CHOWDHURY
Kolkata
Summary
Innovative, versatile Digital Marketing Specialist with over 4 years of experience developing engaging strategies and executing multi-channel campaigns. Proven ability to enhance brand visibility and drive audience engagement across diverse industries. Expertise in Content creation, Digital Marketing, Brand management, Canva, Microsoft Clipchamp. Skilled in leading teams, and delivering impactful marketing solutions that align with business objectives and foster growth. Immediately available
Overview
5
5
years of professional experience
1
1
Certification
Work History
Social Media and Business Development Executive
Arising Shurikens
Kolkata
07.2025 - Current
- Created and managed social media content aligned with the brand's vision and audience engagement goals.
- Sourced potential gaming art clients for collaboration through LinkedIn and other professional platforms, fostering industry connections and supporting business development.
Digital Marketing Specialist
Miiraki Advertising
Kolkata
06.2024 - 01.2025
- Drove 35-50% performance improvements across digital channels through strategic, data-driven marketing initiatives.
- Achieved a 35% increase in engagement and a 20% boost in conversions through targeted Facebook marketing strategies and personalized content creation.
- Managed social media across platforms, resulting in a 45% audience expansion and a 28% increase in clickthrough rates (CTR) through consistent posting and tailored content.
- Realized a 50% surge in view-through conversions and a 25% reduction in cost per view by optimizing video content and keyword targeting in strategic YouTube campaigns.
- Increased brand awareness by 40% and improved lead generation by 30% for SVS Marwari Hospital through continuous A/B testing and demographic analysis during peak listening hours.
Digital Marketing Analyst
Clirnet
Kolkata
10.2023 - 01.2024
- Drove 25-45% improvements in engagement, lead generation, and brand reach through strategic multi-industry digital marketing initiatives.
- Developed compelling healthcare content through strategic blogging, increasing website engagement by 25% and improving organic search visibility.
- Executed omnichannel marketing campaigns, resulting in a 40% improvement in cross-platform customer interaction and brand consistency.
- Managed Facebook marketing initiatives, achieving a 35% higher engagement rate and 20% boost in lead generation for targeted campaigns.
- Conducted comprehensive influencer marketing research across multiple industries, enabling data-driven strategy development that enhanced brand reach by 45%.
Digital Marketing Executive
Avant Garde Omnimedia
Kolkata
08.2022 - 09.2023
- Drove 15-30% improvements across key social media metrics through strategic content creation, data-driven analytics, and targeted campaigns.
- Created and published content for clients like Jindal and MTM Silvercity, increasing brand visibility by 30% across Facebook, Instagram, and LinkedIn.
- Utilized Facebook Analytics to evaluate social media reach and engagement, leading to a 25% improvement in content performance.
- Prepared comprehensive social media reports, providing insights that enhanced client marketing strategies by 20%.
- Developed targeted Facebook marketing campaigns, resulting in a 15% increase in audience interaction.
Senior Business Associate
Tata Consultancy Services
Kolkata
03.2021 - 07.2022
- Leveraged data-driven strategies to boost engagement by 15-25% across Facebook marketing campaigns and content optimization for insurance clients.
- Created Facebook marketing campaigns for insurance clients, increasing engagement rates by 15% through targeted content and strategic posting schedules.
- Developed keyword strategies for influencer marketing and insurance-related blog content, leading to a 25% increase in organic search visibility and audience growth.
- Utilized Fan Page Karma to track social media reach, resulting in a 20% improvement in content performance by identifying optimal posting times and audience preferences.
Education
Masters - International Digital Marketing & Product Management
ESCE International Business School
Paris, FranceBachelors - Media Studies
NSHM College
Kolkata, IndiaSkills
- Digital Marketing
- Social Media Marketing
- Content Creation
- Content Writing
- Copywriting
- Blogging
- Facebook Advertising
- Google Ads
- YouTube Advertising
- Analytics
- A/B Testing
- Campaign Optimization
- Audience Research
- Cross-Platform Marketing
- SEO
- Influencer Marketing
- Data Analysis
- Performance Tracking
- Strategic Planning
- Client Management
- Reporting
- Keyword Strategy
- Brand Awareness
- Facebook Analytics
- Fan Page Karma
- Meta Business Suite
- SEMrush
- HubSpot
- WordPress
- Microsoft Excel
- Microsoft Office
- Power BI
- Adobe Creative Suite
- Canva
- Marketing Automation Workflows
- Lead Scoring
- Customer Journey Mapping
- Email Marketing Automation
- CRM Integration
Certification
- Digital Marketing Certification Course, HubSpot Academy
- Certified Digital Marketing Associate path, 100-101 Meta
Accomplishments
- Increased engagement by 35% and boosted conversions by 20% through targeted Facebook marketing strategies., 2024-01-01
- Achieved a 50% surge in view-through conversions and reduced cost per view by 25% via optimized YouTube campaigns., 2024-01-01
- Enhanced cross-platform customer interaction and brand consistency by 40% through omnichannel marketing campaigns., 2023-01-01
- Expanded brand reach by 45% through influencer marketing research and data-driven strategies., 2023-01-01
- Improved brand visibility by 30% for clients like Jindal and MTM Silvercity across social media platforms., 2023-01-01
Custom Section
- English, Bilingual / Native fluency
- Hindi, Upper Intermediate (B2)
- French, Intermediate (B1)
Websites, Portfolios and Profiles
https://www.linkedin.com/in/rohan-chowdhury1/
Languages
English
Advanced
C1
Hindi
Advanced
C1
French
Intermediate
B1
Interests
- Football
- Cricket
- Dramatics
- Travelling
Timeline
Social Media and Business Development Executive
Arising Shurikens
07.2025 - Current
Digital Marketing Specialist
Miiraki Advertising
06.2024 - 01.2025
Digital Marketing Analyst
Clirnet
10.2023 - 01.2024
Digital Marketing Executive
Avant Garde Omnimedia
08.2022 - 09.2023
Senior Business Associate
Tata Consultancy Services
03.2021 - 07.2022
Masters - International Digital Marketing & Product Management
ESCE International Business School
Bachelors - Media Studies
NSHM College