Rohan Giri
Content Strategist
Gurugram
Summary
A content enthusiast with a flair for crafting stories that connect and strategies that deliver. From managing web content to optimizing Google Business Profiles, I bring creativity, collaboration, and a results-driven approach to the table. Always curious, always learning, I thrive on turning ideas into impact while keeping things fresh and engaging.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Content Strategist
EClerx (Client: Localsearch)
Gurugram
08.2023 - Current
- Curated optimized content and Ad-copies for multi-scale Australian businesses to promote goods and services and enhance their overall online presence.
- Leveraged generative AI to create customize communication channels, enabling the team to cater to diverse business types and audiences while adhering to brand guidelines and timeframe.
- Utilized CRM platform to manage tasks, streamline cross-functional communication, and coordinate with clients and team members for efficient project execution.
- Regularly maintain client's Google business profiles by posting relevant content and information, supporting audience engagement and effective communication of business offerings.
- Cross-trained in diverse writing processes, including blog creation, product descriptions, and review responses, to enhance client engagement and support comprehensive content strategies.
- Trained multiple batches of junior team members in web content creation, improving overall departmental performance and ensuring a smooth transition into their roles.
- Collaborated regularly with the onshore team to discuss ideas, content strategies, and market dynamics, ensuring content effectively catered to the evolving needs of the Australian market.
Senior Content Writer
Future Market Insights
Pune
11.2022 - 07.2023
- Curated comprehensive market reports for clients, synthesizing key indicators and insights to forecast market trends and support strategic decision-making.
- Conducted in-depth research using qualitative and quantitative methodologies to uncover potential market opportunities for product launches and expansions.
- Assisted in the creation of consumer personas by analyzing data gathered from interviews, focus groups, and surveys, contributing to brand positioning and targeted marketing strategies.
- Regularly updated and managed the organization's social media accounts and website, creating and sharing infographics, blogs, and articles focused on emerging trends and opportunities across diverse industries.
- Wrote press releases, white papers, and case studies, translating complex research findings into accessible content tailored to various audiences.
- Proofread and edited internal and external communications to maintain a consistent and professional brand voice.
Content Writer
Data Bridge Market Research Private Limited
Gurugram
08.2021 - 11.2022
- Produced impactful industry reports, transforming complex data into actionable insights for diverse audiences.
- Developed engaging marketing content, including blog posts and summaries, to enhance the visibility of research findings.
- Coordinated with cross-functional teams to ensure alignment between research outputs and organizational objectives.
- Gained foundational expertise in market research methodologies, laying the groundwork for advanced content creation and analysis in subsequent roles.
- Successfully met tight deadlines for content delivery while maintaining high-quality standards.
Education
B.A. - Journalism and Mass Communication
SGT University
Gurugram, Haryana 08.2017 - 12.2020
Class XII - Commerce
St. Michael's Sr. Sec School
Gurugram, Haryana 01.2015 - 01.2016
Skills
Content marketing
Creative writing
Proofreading
Multitasking Abilities
Market research
Time management
Effective communication
Copywriting
Social media content writing
SEO
Project management
Content marketing
Interests
Outside of work, I'm all about exploration—whether it's on a bike ride, in the mountains, or pondering the wonders of the universe. I thrive on meaningful conversations, exchanging ideas that spark inspiration, and I'm always up for a good chat (especially if there's football involved). Curiosity keeps me moving, and I find joy in the little things that make life interesting and creative.
Timeline
Content Strategist
EClerx (Client: Localsearch)
08.2023 - Current
Senior Content Writer
Future Market Insights
11.2022 - 07.2023
Content Writer
Data Bridge Market Research Private Limited
08.2021 - 11.2022
B.A. - Journalism and Mass Communication
SGT University
08.2017 - 12.2020
Class XII - Commerce
St. Michael's Sr. Sec School
01.2015 - 01.2016
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