A highly strategic and dynamic professional with over 14 years of year-on-year success in Sales, Trade Marketing, and Commercial Leadership, proven in driving significant growth across premium beverage and FMCG industries. Expert in leading a territory as an independent business unit, with full accountability for P&L, sales strategy development, and maximizing market share. Core competencies include pioneering robust Route-to-Market (RTM) models, optimizing distribution networks, securing profitable key accounts, and directing brand strategy across diverse channels (HoReCa, On-Trade, GT). Demonstrated ability to build, train, and foster high-performing regional teams to consistently deliver ambitious organizational objectives.