Summary
Overview
Work History
Education
Skills
Extracurricular Achievements
SOCIAL ENDEAVOURS
Timeline
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ROHAN KUMAR

Delhi NCR

Summary

Results-driven Growth Analyst at TWF Flours, adept at market analysis and product launch, achieved 40% revenue growth by executing strategic go-to-market initiatives. Skilled in advanced Excel and customer acquisition, I fostered cross-functional collaboration to enhance service offerings, driving repeat purchases and optimizing customer support operations.

Overview

1
1
year of professional experience

Work History

Growth Analyst

TWF Flours (Invested by Zerodha’s Rainmatter)
Delhi NCR
10.2024 - Current
  • Launched over 60 SKUs across B2C and B2B channels, achieving sustained revenue growth of 40–50%.
  • Drove monthly growth of 5–10% through new products and doubled revenue from existing offerings.
  • Conducted comprehensive market research to identify customer needs and whitespace opportunities.
  • Developed insight-driven value propositions and pricing strategies to enhance reach and margins.
  • Executed go-to-market strategies, ensuring seamless product launches with strong initial traction.
  • Oversaw customer support operations, reducing resolution times and increasing repeat purchase rates by 16%.
  • Collaborated across functions to expand categories and enhance service offerings based on consumer feedback.
  • Executed one-day delivery rollout in Delhi NCR by onboarding courier partners, maintaining profit margins of 20–22%.

Global Market Research Intern

Zee Media, WION
Delhi NCR
06.2024 - 10.2024
  • Authored over 250 articles on international business, boosting publication engagement by 30%.
  • Conducted more than 30 interviews with delegates from IMF, World Bank, and U.S. Treasury.
  • Compiled over 20 country economic reports, supporting development of 5 business recommendations.
  • Trained in news production, corporate communication, editing, publishing, and analytics.
  • Analyzed 10 international market trends, providing insights featured in over 10 editorial pieces.
  • Collaborated on research projects with more than 3 international think tanks, contributing to over 7 white papers.

Education

B.Com. (Hons.) -

Shri Ram College of Commerce, DU
Delhi
05-2024

Skills

  • Market analysis
  • Product launch
  • Pricing strategy
  • Customer acquisition
  • Revenue growth
  • Data interpretation
  • Advanced Excel
  • Canva
  • Go-to-market execution
  • Customer support optimization
  • eCommerce
  • Amazon Seller & Vendor Central
  • Category expansion
  • Performance marketing
  • Advertising
  • Branding
  • SEO
  • Funnel
  • Shopify
  • Social media marketing
  • Email marketing
  • Marketing operations

Extracurricular Achievements

  • 2nd Position: Parichay'23, Paper Presentation Competition (200+ participants) at SAMVAAD'23, Hindu College, DU.
  • 3rd Position: Paper Presentation Competition (150+ participants) by National Tobacco Control Programme, Sri Venkateswara College, DU (2023).
  • Cover Feature: Selected from 4,000 students for India Today Magazine cover, recognized for stage presence and communication skills.
  • 1st Position: Inter-college Fashion Competition (300+ participants) by Campus League, led an 8-member team, topping 3 of 4 judging categories.
  • Master of Ceremonies: Directed 25+ academic events for 15,000+ students, coordinating 50+ speakers and performers.
  • House Prefect: Selected from 1,500 candidates; initiated 5 leadership programs impacting 6,000+ students.
  • Head: School's mass dance team, leading 50+ members in performances.

SOCIAL ENDEAVOURS

  • Volunteered under Project Sanskar (aims at imparting education to underprivileged students free of cost).
  • Recipient of Contribution Certificate from Principal's Office, SRCC, dedicated 80+ hours (4 hours a week for 6 months); conducted classes in both online & offline mode to ensure continued guidance and mentorship to students.

Timeline

Growth Analyst

TWF Flours (Invested by Zerodha’s Rainmatter)
10.2024 - Current

Global Market Research Intern

Zee Media, WION
06.2024 - 10.2024

B.Com. (Hons.) -

Shri Ram College of Commerce, DU

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