Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

ROHAN NAIR

Toronto

Summary

Skilled in creating and executing successful campaigns to drive business growth. With a strong understanding of advertising platforms, seeking an entry level position tapping into my international media planning experience and strong work ethic to contribute to the organization's success.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Brand Associate

Gap
Toronto
10.2022 - Current
  • Utilized strategic visual merchandising displays including retail displays and signage to achieve an 8% boost in sales of promotional items by influencing customer decision-making leading to purchases
  • Provide training to associates on systems and company procedures, i.e., scanning accuracy, productivity, company programs and initiatives, discounts, ensuring project tasks communication translates effectively into employee goals
  • Oversee purchase, return and exchange transactions and assists with correction of errors where required, providing approvals, and verifying processes to meet company guidelines
  • Preparing registers for opening and closing daily and supporting cashiers by providing change as needed, while maintaining front-end cash levels and optimizing process by completing audits on register resulting in an error-free environment

Media Planner

Upscalla
Toronto
01.2021 - 09.2022
  • Generated campaign schedules and reports with analysis and provided recommendations by utilizing Facebook Ad Manager while maintaining a content calendar with 95% accuracy
  • Identified and resolved billing discrepancies, leading to a 20% increase in efficiency and optimizing cash flow operations
  • Led and closely collaborated with cross-functional teams and stakeholders on transmission of proposals, budgets and reports in a timely manner while leading a team of 2 members
  • Reduced the cost of customer acquisition by 20% by performing A/B testing, monitoring, and reporting for various Facebook Ads campaigns to optimize CPM, VCR, CTR, CPC and website traffic
  • Implemented geotargeting strategy for a social campaign, while producing and distributing visually appealing content (carousels, infographics, videos) and targeting specific demographics, causing a 50% increase in engagement and a 20% escalation in followers
  • Monitored KPIs and collected analytics regularly for creation of post campaign reports, utilizing data-driven insights from pivot tables on Microsoft Excel to optimize campaigns and achieving a 30% increase in conversion rates

Media Manager & Co-founder

Jarvys Productions
Toronto
10.2019 - 08.2021
  • Created and launched effective medium mix plans, blocking charts, workback schedules, Gantt charts, budget summaries, and campaign reports ensuring timely delivery of projects which led to a 35% improvement in project efficiency
  • Collaborated with media planners to develop tactical POVs, resulting in a 30% increase in campaign effectiveness for multiple clients
  • Developed added value analysis and presentations with strategic recommendations based on solid knowledge of marketing issues by analyzing key market trends and competition
  • Managed the day-to-day finances of all three clients including discrepancies, invoices, and Pre or Post reports for monthly client meetings with data driven valuable insights
  • Coordinated with cross-functional teams to devise & deploy a holistic approach to campaigns, comprehensive media strategies, resulting in 10% growth in the consumer base within the region
  • Oversaw vendor selection and negotiated contracts for ad campaigns
  • Achieved a 15% cost reduction dealing with vendors ensuring high-quality services and efficient media placement

Education

Global Business Management - Advertising Media Management

Humber Institute of Technology and Advanced Learning
Toronto, ON
01.2023

Bachelor's of Business Administration - Computer Applications

Maharashtra Institute of Technology World Peace University
Pune, India
01.2021

Skills

  • Microsoft Office
  • Advanced Excel
  • Vividata
  • Media Math
  • Media Planning
  • Audience Analysis
  • ComScore
  • Google Analytics
  • Billing and Discrepancy Resolution
  • SEO
  • SEM
  • Paid Social
  • Campaign Strategy and Management
  • Google Tag Manager
  • Data Analysis
  • Quick Learner
  • Self Starter
  • Highly Motivated
  • Efficient Communicator
  • Critical Thinker
  • Emotional Intelligence
  • Time Management
  • Detail Oriented
  • Team Player
  • Highly Organized
  • Attention to Detail

Websites

Certification

  • Google Ads Search
  • Google Digital Marketing & E-commerce Specialization
  • Pinterest Advertising Essentials
  • Marketing Analytics and Measurement

Timeline

Brand Associate

Gap
10.2022 - Current

Media Planner

Upscalla
01.2021 - 09.2022

Media Manager & Co-founder

Jarvys Productions
10.2019 - 08.2021

Global Business Management - Advertising Media Management

Humber Institute of Technology and Advanced Learning

Bachelor's of Business Administration - Computer Applications

Maharashtra Institute of Technology World Peace University

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