ROHAN PARAB
MUMBAI
Summary
Experienced in Marketing with a demonstrated history of working in the technology & Advertising industry. Skilled in Product Marketing, Project Management, Marketing Planning, Social Media Marketing, Content Creation, Community Development.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Manager
ASUS
04.2024 - Current
- Lead the overall planning and execution across all marketing activities in Sri Lanka.
Assistant Product Marketing Manager
ASUS
01.2020 - Current
- Develop, manage, and execute the GTM launch plan for new products, to ensure internal alignment & readiness.
- Lead creative development from creative brief to marketing asset development across TA’s touch points. Assets include but not limited to video, printed & OOH ads, product page, web banner, press release, POSM and other online/offline marketing collaterals.
- Lead a central role of managing the overall marketing program through various distributed functional touchpoints like Channel, PR, Digital, CX, Design etc
- Oversee execution of marketing plans and budgets across different partners.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding initiatives and marketing campaigns, and provide regular reports to management.
- Collaborate with our local Product Management and Sales team to ensure the correct implementation of the marketing plans
- Liaise and co-ordinate with external agencies, vendors etc. For various promotional campaigns, launch plans, and various marketing activities.
- Stay abreast of industry trends, emerging technologies, and best practices in branding and marketing to continuously improve the bank's brand presence and competitiveness.
Account Management Executive
FAMOUS INNOVATIONS
08.2016 - 05.2018
- Accounts handled: Nestle, Times Network, VIP, Baggit, Times Now, Mirror Now, Nanhi Kali, and Zoom.
- Promoting and supervising ATL and BTL brand activities.
- Manage project scopes and deliverables across all functional areas, including strategy, creative, execution, reporting, and finance.
- Suggesting campaigns, execution ideas, and new media opportunities that will work for the brand.
Deputy Brand Associate
R K SWAMY BBDO
01.2015 - 02.2016
- Serviced brands from various leading pharmaceutical companies like Abbott, Pfizer, Ajanta Pharma, IPCA, Sun Pharma, Glenmark.
- Responsible for delivery of all elements of the communication mix of the brand on time, as per client approval.
- Regular market visits to understand consumer and retailer behavior.
- Maintain a report of all client meetings.
Education
P.G.D.M - A.I.C.T.E.
Chetana’s Institute Of Management And Research
Mumbai01-2020
B.M.M - Mumbai University
Khar Education Society College Of Commerce & Eco
Mumbai 01-2014
H.S.C - Maharashtra State Board
Sathaye College
Mumbai01-2011
S.S.C - Maharashtra State Board
K.E.S Hans Bhugra High School
Mumbai01-2009
Skills
- Go-to-market strategy development
- Partnership Marketing
- Digital Media Marketing
- Social Media Marketing
- Budgeting and Allocation
- Content Creation
- Campaign Management
- Advertising Management
- Marketing campaigns
- Influencer Management
- Community development
Accomplishments
- ABBYs GOLD & Silver 2017
- D&AD Kyoorius Creative Awards 2017
- Effie Silver 2018
- ASUS Best Department of The Year 2020
- ASUS Employee of The Year 2023
Certification
Business Manager - Facebook Blueprint
Flipkart Ads
Languages
Marathi
First Language
English
Elementary (A2)
A2
Hindi
Elementary (A2)
A2
Timeline
Marketing Manager
ASUS
04.2024 - Current
Assistant Product Marketing Manager
ASUS
01.2020 - Current
Account Management Executive
FAMOUS INNOVATIONS
08.2016 - 05.2018
Deputy Brand Associate
R K SWAMY BBDO
01.2015 - 02.2016
P.G.D.M - A.I.C.T.E.
Chetana’s Institute Of Management And Research
B.M.M - Mumbai University
Khar Education Society College Of Commerce & Eco
H.S.C - Maharashtra State Board
Sathaye College
S.S.C - Maharashtra State Board
K.E.S Hans Bhugra High School
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