Rohan Rajan

Linkedin - https://www.linkedin.com/company/brandy-inc/

• Successfully onboarding new clients, generating a steady revenue stream
• Managed and executed engaging social media designs, resulting in a 20% increase in user engagement.
• Fostered and maintained strong relationships with outsourcing partners, ensuring timely and efficient project delivery.
• Developed and implemented AI-driven marketing strategies, leading to a 30% improvement in customer acquisition.

• Led a team of 27 professionals, overseeing all marketing initiatives, resulting in increased brand visibility and market share.
• Conceptualized and executed a new design for corporate and institutional websites, enhancing user experience and navigation, leading to a 30% increase in website traffic.
• Devised and implemented a successful social media strategy for multiple entities within Bansal Group, resulting in up to 40.87% growth in follower counts across platforms and a remarkable 245.25% increase in Google Reviews.
• Managed multiple offline brand marketing initiatives, including events and collaborations, resulting in a 25% increase in brand recognition.
• Collaborated with cross-functional teams to execute integrated marketing campaigns that aligned with the company's brand values and vision.
• Utilized data analytics to measure campaign success and identify areas for improvement, optimizing marketing strategies for maximum impact.
• Streamlined internal processes, reducing project completion time by 20% and optimizing resource allocation.
• Developed a personalized email marketing campaign, leading to a 25% rise in open rates and a 15% increase in click-through rates.
• Monitored social media channels and online reputation, promptly responding to customer inquiries and feedback.

• Orchestrated successful omni-channel marketing campaigns, achieving a 30% increase in customer engagement.
• Spearheaded a remote team of 15 professionals, effectively coordinating projects and optimizing performance.
• Implemented innovative data-driven strategies that resulted in an additional 20% revenue growth in the past year.
• Collaborated with agency partners to develop captivating marketing creatives that maintained brand identity.
• Utilized strategic expense allocation, reducing costs by 15% while enhancing campaign effectiveness.
• Enhanced Net Promoter Score (NPS) and Customer Satisfaction (CSAT) scores by 25% through brand image enhancement.
• Implemented targeted growth hack programs, resulting in a 25% boost in website traffic and lead generation.
• Collaborated with the design team to create visually appealing and high-converting marketing materials.
• Conducted market research to identify trends and competitors' strategies, informing marketing decisions.
• Monitored social media channels and online reputation, promptly responding to customer inquiries and feedback.

• Pioneered the establishment of the first digital performance Classified marketing firm in Central India, transforming it into a leading player in the industry.
• Developed and executed innovative marketing solutions, including lead pages, classified listings, and microsites, resulting in a 35% increase in customer engagement and conversion rates.
• Successfully migrated over 2100 businesses onto the platform as paid clients for display ads and lead-gen campaigns, generating a revenue increase of 40%.
• Secured banner ad contracts from the Government of Madhya Pradesh for three consecutive years, promoting government schemes and driving a 50% increase in user acquisition.
• Formed strategic partnerships with prominent brands such as Airtel, TATA Sky, !dea, Axis Bank, and Club Mahindra, resulting in a 60% boost in lead generation and brand visibility.
• Oversaw business budget planning, administration, accounting functions, purchasing, and payroll, ensuring smooth operations and compliance with financial regulations.
• Efficiently managed a seed fund of $20,000, optimizing resource allocation and achieving a 25% cost reduction in operational expenses.
• Played a key role in negotiations during the intellectual property acquisition by Justdial, now part of the Reliance Group, culminating in a lucrative deal.

• Founded SEO Outsourcing Firm Serving Clients Worldwide - Operated with remote employees and contractors
• Catered to clients across 5 continents
• Managed a Remote Team of 4 Link Builders - Oversaw a remote team of 4 link builders
• On-Page & Off-Page Search Optimization Services - Provided on-page and off-page search optimization services to clients
• Reviewed and optimized client websites to improve keyword targeting, URL strategies, website architecture, and content
• Outsourced Services to SEO Firms in North America - Outsourced services such as link-building, content writing, and directory submissions to SEO firms based in North America
• Search Optimization for Global Clients - Search optimized over 250 websites for SMEs across various locations, including North America Norway, Hong Kong, etc
• Performance Monitoring and Improvement - Monitored the performance of clients' SEO strategies and statistics
• Identified areas of improvement to enhance results
• Client Success: Boosted Traffic for HP's Snapfish Portal - Achieved a significant boost in traffic, up to 269%, for HP's Snapfish portal through off-page optimization

• Successfully designed websites for over 50 local businesses, showcasing a diverse portfolio and building a reputation for excellence in web design.
• Conducted local client prospecting, utilizing direct-mail advertising and cold calling techniques to attract potential clients and increase business prospects.
• Scheduled and attended meetings with clients, delivering compelling sales pitches to effectively promote web design services and secure projects.
• Processed client orders and payments efficiently, ensuring seamless transactions and client satisfaction.
• Expertly designed static, interactive, and dynamic websites, employing a wide range of technologies, including HTML, CSS, PHP, ASP, ASP.NET, MYSQL, MS-SQL, and Flash Animation.
• Implemented prompt updates and amendments to website content based on client requests, maintaining a high level of client satisfaction and repeat business.
• Managed domain registration, DNS management, and POP3 email configurations for clients, ensuring smooth website operation and reliable communication channels.
• Maintained meticulous records of domain and hosting renewals, ensuring timely renewals and uninterrupted website availability.
• Generated a consistent freelance income of 7-10 Lacs INR ($10k) per year, demonstrating strong business acumen and client relationship management skills.