ROHAN SHETH
Summary
MBA graduate specializing in Marketing Management from NMIMS with a deep understanding of the power of self-belief and its ability to drive significant impact. Proven track record as a confident and experienced analytical buyer in the Audio and Gaming category, thriving on taking calculated risks that result in tangible outcomes. Passionate about creating meaningful impact within the industry, leveraging expertise to drive strategic decision-making and deliver exceptional results.
Overview
7
7
years of professional experience
Work History
Associate Buyer
Tata Croma
05.2022 - Current
- Managed portfolio of 15+ Brands, strategically managed inventory rotations, tracked and placed purchase orders
- Partnered with Brands and cross functional departments to successfully deliver several successful launches that helped to drive comp growth each season
- Initiated assortment plans by creating weekly data for analysis of market and consumer demands
- Spearheaded junior buyers, providing guidance on best practices and professional development opportunities.
- Assisted to build stronger relationship with Brands, negotiated margins and anticipated market changes
Brand Alliance, Intern
Tring India
07.2021 - 09.2021
- Worked closely with the celebrity management team and co-negotiated deals with 40% conversion rate
- Developed connections with prospective brands, resulting in significant improvement of their online presence
- Assisted team with new vertical that went viral, significantly increasing brand awareness and customer interaction
- Gained valuable experience effective marketing and social media strategies
Co-Owner - Operations Head
Selfieccino India
11.2017 - 03.2019
- Directed self startup idea, collaborated with coffee specialists to develop beverage lineups and specialty desserts
- Assessed foundational procedures to optimize business operations.
- Trained staff in using advanced POS system and coffee machines
- Assisted in Managing company's social media account and increased customer engagement by 70%
Education
MBA - Technology Management (Marketing concentration)
NMIMS
04.2022
Skills
- Ideation and Decision Maker
- Team Player
- Spirituality
- Leadership
- Negotiating Skills
- MS-Office
- Autocad
Accomplishments
- Rural Regeneration Service Volunteer - Global Youth Festival, SRMD
- Engineering Project Management - Coursera Specialization
- Marketing Analytics, Marketing Research, and Consumer Behavior - Coursera certification
Languages
English
Hindi
Gujarati
French
Personal Information
Date of Birth: 09/07/97
Hobbies and Interests
- Cricket
- Stand-up Comedy
- Adventures Movies
- Trekking
Timeline
Associate Buyer
Tata Croma
05.2022 - Current
Brand Alliance, Intern
Tring India
07.2021 - 09.2021
Co-Owner - Operations Head
Selfieccino India
11.2017 - 03.2019
MBA - Technology Management (Marketing concentration)
NMIMS
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