ROHAN BONAM
DEPUTY MANAGER - MARKETING
Bengaluru,KA
Summary
Dynamic marketing leader with a proven track record at HELIOS – TITAN WORLD, excelling in digital campaigns and e-commerce operations. Mastered Google and Meta Ads, showcasing exceptional analytical skills. Achieved significant ROAS improvement, demonstrating strategic brand management and collaborative excellence. Expert in MS Excel, adept at transforming data into actionable insights.
With experience of 8 years of extensive experience encompassing Marketing, Merchandising, Supply Chain, and Retail Operations .
Overview
2022
2022
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Manager - Marketing
HELIOS | TITAN WORLD - Titan Company LTD
4 2023 - 1 2024
- Executed comprehensive digital campaigns for Helios (₹3.5 crore budget) and Titan World (₹4 crore budget) across Google and META Ads, driving brand awareness and sales.
- Managed E-commerce operations for Helios, driving ₹15 crore in online revenue with 100% YoY growth.
- Collaborated with cross-functional teams to develop marketing strategies and calendar for multiple brands.
- Defined campaign and channel-specific KPIs, optimizing for a Return on Ad Spend (ROAS) of 6.5 and a Click-Through Rate (CTR) of 2.5%.
- Innovated and launched new digital marketing channels (InMobi, Inshorts, Spotify) to enhance customer engagement and reach.
- Planned and executed localized digital campaigns for 180+ Helios stores and 575+ Titan World stores, driving foot traffic and regional sales growth.
Junior Manager - Marketing
HELIOS - Titan Company LTD
1 2022 - 3 2023
- Orchestrated end-to-end digital marketing campaigns for Helios, managing an annual budget of ₹3.5 crore to drive brand visibility and sales.
- Led E-commerce operations, consistently meeting and exceeding omni-channel business targets.
- Demonstrated expertise in performance marketing through platforms such as Google Ads and META Ads, optimizing ROI and campaign effectiveness.
- Leveraged loyalty program data to implement targeted CRM retargeting campaigns via SMS, Email, and WhatsApp, increasing customer engagement and sales.
- Collaborated with influencers to elevate brand awareness and foster increased social media engagement.
Junior Manager - Merchandising
Large Format Stores - Titan Company LTD
04.2019 - 12.2021
- Spearheaded inventory and distribution strategies across Watches, Accessories, Audible, and Smart categories, driving ₹115 crore in business.
- Developed and implemented merchandise plans that optimized capital, sales, turnover, and Net Margin Sales (NMS) for multiple brands.
- Led the automation of Dynamic Range and Buffer Management for 10+ brands using R programming, improving efficiency and accuracy.
- Created and maintained insightful daily sales data dashboards, enabling real-time performance tracking and decision-making.
- Enhanced stock assortment, turnover, and NMS by strategically optimizing product mix and allocation for key brands.
Senior Officer - Merchandising
Large Format Stores - Titan Company LTD
02.2017 - 03.2019
- Managed inventory and merchandise for Accessories, Watches, and Fragrances, contributing to a ₹108 crore revenue.
- Leveraged automation tools, including RPA and OCR, to streamline Purchase Order processing within SAP, improving efficiency and accuracy.
- Optimized range plan development, stock allocation, and transfers using R Studio, with a focus on logic development and Velocity testing for enhanced plan creation.
- Established and managed centralized allocation and distribution processes, ensuring seamless flow across multiple product categories.
Intern - Merchandising
Large Format Stores - Titan Company LTD
Bengaluru
8 2016 - 2 2017
- Oversaw inventory management and merchandise planning for the Accessories and Fragrances category, driving a revenue of ₹25 crore.
- Developed and implemented comprehensive range plans, aligning stock levels with sales forecasts to maximize revenue and customer satisfaction.
Intern - Retail Operations
HELIOS - Titan Company LTD
12.2015 - 03.2016
- Designing and enhancing application tools and creating standard operating procedures (SOPs).
- Conducting sales analysis and executing incentive programs.
Education
MBA - Marketing and Operations
Narsee Monjee Institute of Management Studies
01.2022 - 04.2023
PG Certification In Digital Marketing -
MICA
03.2020 - 04.2021
Bachelors of Business Management ( BBM ) - International Business
Alliance University
Bengaluru 08.2013 - 09.2016
Skills
Google Ads
Planning and Forecasting
Critical Thinking
Analytical Skills
MS Excel
MS Office
Performance Marketing
Meta Ads
Google Ads
Accomplishments
- Moment of fame award for Merchandising Excellence (Nov 2019
- Moment of fame award for Centralized billing of brands (Jul 2018)
- Moment of fame award for Additional Brand responsibility (Jan 2018)
- Wall of Fame award for Merchandising (2017)
Timeline
MBA - Marketing and Operations
Narsee Monjee Institute of Management Studies
01.2022 - 04.2023
PG Certification In Digital Marketing -
MICA
03.2020 - 04.2021
Junior Manager - Merchandising
Large Format Stores - Titan Company LTD
04.2019 - 12.2021
Senior Officer - Merchandising
Large Format Stores - Titan Company LTD
02.2017 - 03.2019
Intern - Retail Operations
HELIOS - Titan Company LTD
12.2015 - 03.2016
Bachelors of Business Management ( BBM ) - International Business
Alliance University
08.2013 - 09.2016
Deputy Manager - Marketing
HELIOS | TITAN WORLD - Titan Company LTD
4 2023 - 1 2024
Junior Manager - Marketing
HELIOS - Titan Company LTD
1 2022 - 3 2023
Intern - Merchandising
Large Format Stores - Titan Company LTD
8 2016 - 2 2017