Rohan Tyagi

• Contributed to the Competitive Exam domain of the organisation and created strategically-driven articles
• Developed content templates, style guides, and other resources to improve content production
• Wrote and edited high-quality social media posts, blog posts, and website copy that drove organic traffic to the company website by 200%
• Conducted keyword and audience research to ensure content was tailored to target audience

• Applied UX writing principles to enhance user experiences across digital platforms. Crafted user-centric content such as website copy, mobile application copies, push notifications, and email newsletters to optimize user engagement and satisfaction.
• Generated SEO-enhanced content for multiple websites across various industries, including Daily Appliances, Travel, and Edtech. Implemented keyword research and optimization strategies to improve search engine visibility and drive organic traffic.

• Applied content strategy initiatives as a Content Writer at Mr. Right Services, overseeing product writing and social media for Mr. Right Ideas. I created engaging blogs and SEO articles, and product descriptions for the newly introduced product range
• Having multiple roles in the small team, I applied my management skills to develop marketing copies, Product descriptions, and UX copies in a cross-functional environment
• Produced compelling product copies for various E-commerce platforms, leveraging insights from content strategy to enhance brand messaging and drive conversions

• My main responsibilities were to counsel the students interested in going for online MBA programs and to help them take the course better for their career
• Interviewed the candidates to help them have a better understanding of the programs
• To stay in touch with the candidates via email and other communication to ensure flawless admission

• Coordinated with designers and other creatives to ensure content was visually appealing and on-brand
• Edited and proofread blog posts to ensure quality and accuracy before publication

My work at Viacom 18 Campus Inc program was to manage a team of 15 campus ambassador students from different colleges in Punjab and to lead the group to promote the projects of Viacom 18.

Responsibilities:-

• Document the press releases for all the events
• Performance records of all Campus Inc students
• Regular meeting and strategy making for promotions
• Social Media promotions of the events by Viacom 18