Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
Generic

Rohini Pandey

New Delhi

Summary

Results-driven marketing professional with expertise in Salesforce Marketing Cloud, strategic planning, and data-driven optimization. Skilled in managing high-impact campaigns, enhancing customer engagement, and driving measurable growth.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Growth Marketing Associate

Rail Europe
09.2024 - Current
  • Managed a €50K monthly Google Ads budget (global markets) with an agency, achieving a €500K gross margin and a target ROAS of 10.
  • Led value-based bidding implementation, optimized campaign strategies, and aligned targets with the agency.
  • Managed weekly ad performance tracking across Google Ads, Meta Ads, and Affiliate Marketing for data-driven optimizations.
  • Executed B2B, B2C, and group email campaigns via Salesforce Marketing Cloud to drive engagement and conversions.
  • Oversaw Meta ad campaigns for global rail carriers, optimizing reach and ROI through data-driven strategies.
  • Led affiliate marketing with Rakuten and partners, conducted A/B testing via Kameleoon, and optimized website content for better user experience and conversions.

Marketing Manager

Indus Travels
New Delhi
02.2024 - 08.2024
  • Designed and executed email marketing campaigns tailored to the customer lifecycle, driving engagement and retention.
  • Implemented automated email workflows based on customer behavior, enhancing personalization and conversion.
  • Developed dynamic content strategies using segmentation and data insights for targeted messaging.
  • Optimized campaign performance through A/B testing and data analysis, improving retention rates.
  • Built strategic partnerships with tourism boards to co-create joint promotional campaigns, and expand brand reach.
  • Led cross-functional teams for successful product launches, ensuring seamless execution and timely delivery.

Marketing Co-Ordinator

Indus Travels
07.2022 - 01.2024
  • Managed SEO optimization, creative design coordination, and marketplace promotions to enhance brand visibility and engagement.
  • Executed targeted email and social media campaigns (Facebook, Instagram), while optimizing Facebook Ads for performance (using Mailchimp).
  • Monitored website reviews (Review.io), and organized giveaways to boost customer satisfaction and brand loyalty.

Assistant Manager

GrowthTrack Info Tech Private Limited
Noida
09.2021 - 07.2022
  • Developed and executed social media strategies for educational institutions (SP Jain Institute, JKLU, SNU, Mahindra University, ISBR) to enhance student engagement.
  • Served as the key point of contact for creative assessments, media planning, and performance analysis to drive client success.
  • Conducted competitive research, created content strategies, and analyzed social media performance through detailed reporting.

Content Strategist

Phoeniixx Designs
Noida
03.2020 - 08.2021
  • Developed and managed social media strategies, blog content, and e-commerce website updates (WordPress) for multiple clients, including Microgreens, Nutriadvice, eVanik, Learnflix, and Schand.
  • Planned promotions, executed Facebook & Google AdWords campaigns, and analyzed ad performance to optimize marketing efforts.

Education

MBA - Marketing

NMIMS Global Access - School For Continuing Education
Mumbai
01.2024

M.Sc. - Resource Management

G.B. Pant Agriculture University
Pant Nagar
01.2020

Bachelor of Science - Home Science

Banasthali University
Jaipur
03-2017

BJMC (Diploma) - Journalism

Banasthali University
Jaipur
01.2016

Senior Secondary Examination (XII) -

St. Mary's Senior Secondary School (CBSE)
Rudrapur
03-2014

Skills

  • Salesforce Marketing Cloud, Mailchimp, and Zoho Campaigns
  • Kameleoon
  • Rakuten
  • HTML and CSS
  • Google Analytics, Google AdWords, Meta Ads and Criteo
  • Blink
  • Reviewio, Trustpilot
  • SEMrush/SEO

Certification

  • Google Search Ads Certification Course, Jan. 2025
  • Google Analytics Certification Course, Jan. 2025
  • The Complete Digital Marketing Guide, Udemy, June. 2021

Personal Information

  • Age: 29
  • Gender: F
  • Linkedin: linkedin.com/in/rohini-pandey-8a28b6137

Timeline

Growth Marketing Associate

Rail Europe
09.2024 - Current

Marketing Manager

Indus Travels
02.2024 - 08.2024

Marketing Co-Ordinator

Indus Travels
07.2022 - 01.2024

Assistant Manager

GrowthTrack Info Tech Private Limited
09.2021 - 07.2022

Content Strategist

Phoeniixx Designs
03.2020 - 08.2021

MBA - Marketing

NMIMS Global Access - School For Continuing Education

M.Sc. - Resource Management

G.B. Pant Agriculture University

Bachelor of Science - Home Science

Banasthali University

BJMC (Diploma) - Journalism

Banasthali University

Senior Secondary Examination (XII) -

St. Mary's Senior Secondary School (CBSE)

Similar Profiles

CREATE PROFILE
Rohini Pandey