Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Rohini Patil

Rohini Patil

Mumbai

Summary

Detail-oriented and analytical professional with 12+ years experiences(6+ in content quality and 6 years in content curation) in Quality Assurance, Data Visualization and content curation. Adept at leveraging data insights to monitor, evaluate, and improve process quality. Skilled in transforming complex datasets into actionable visual dashboards to support decision-making across cross-functional teams. Proven track record of successfully managing projects from conception to fruition. Passionate about continuous improvement, data integrity, and clear communication of KPIs.

Overview

13
13
years of professional experience
4
4
Languages

Work History

Content Quality Analyst Team Lead

ByteDance/Tiktok
01.2022 - Current
  • Accountable for quality content operations and lead daily operations to achieve key business objectives for TikTok (APAC, EMEA, and US markets).
  • Ensure that quality metrics are achieved against set benchmarks and maintained with WBRs and QBR reports.
  • Efficiently managed the migration of the quality framework for P00 markets.
  • Worked on global and India-level projects that positively contributed to critical initiatives.
  • Built interactive dashboards using tools like Data Power, Power BI, and Excel to visualize quality metrics, trends, and anomalies.
  • Create and deliver quality data insights, trends and patterns affecting content flow, and identify key areas of loopholes and gaps with RCAs to highlight actionable areas for policy enforcement and product teams.
  • Handling a team of over 20 HCs and ensuring their end-to-end performance management, training, and career development.
  • Led content quality reviews and established processes for content quality improvement, enhancing the overall quality of platform content.
  • Provided guidance and support to Content QAs on process and operations enhancement ideas.
  • Documented and displayed innovative problem-solving by applying statistical analysis (e.g Sampling techniques and control charts) to identify trends and root causes, leading to data-driven improvements.
  • Managed multiple processes and policy improvement projects. Uncover actionable insights, optimize processes, and improve quality outcomes. Fosters a culture of experimentation and continuous improvement to enhance the effectiveness, and impact of project delivery.
  • Worked closely with process and data science teams to enhance content sampling methods. Run various projects to understand policy alignment within the teams.
  • Presented business performance reports, highlighting successes and improvement areas.
  • Compiled data on team activities and prepared reports for senior management review.
  • Led cross-functional teams in content review projects, ensuring alignment with overall content strategy.

Content Quality Assurance Analyst

ByteDance/Tiktok
05.2019 - 12.2021
  • Evaluate content moderators and antiabuse/unsafe activities to ensure accurate classification, handling, and process adherence, measuring performance.
  • Ensure the development of quality inspection standards and continuously optimize the process and system platform.
  • Lead multiple regular and strategic projects. Enhanced operational efficiency of content life-cycle by implementing process enhancements and operational improvements.(Running AI models efficiency projects on Keywords/Captions which reduce human moderation).
  • Setting Sampling technique (SQLsetting) and Analysis and Queue management with task allocation.
  • Responsible regular communication and updates for TQP Calibrations with cross functional team and partner vendor side.
  • Mentoring and training QAs and vendor sites with process and policies training and PKT/trial transition.
  • Work with XFN to support the eco-system and TnS community with the operation department.
  • Timely updating concern and providing recommendations to enhance and improve market process and documentation.
  • Support urgent requests and projects while collaborating with cross functional teams to improve content policies.
  • Demonstrates speed, agility, critical-thinking, and problem-solving skills in their work and an ability to ramp up quickly.
  • Cross-training the team on different processes and continuous team building engagement activities to enhance individual capabilities and respective strengths.

Assistance Manager Digital YouTube

Lokmat Media Pvt Ltd.
07.2018 - 04.2019
  • Managing and developing YouTube channels through managing content upload, editorial tagging, building and managing the community, seeding and promoting video content.
  • Content management including programming schedules & new show launches, meta data, cross promotion.
  • Managing PGC and UGC claims. Providing digital audience development support to drive traffic into channels to build up views and subscribers.
  • Work alongside the Marketing team to specify, deliver analyses and reports on audience viewing and popularity metrics.
  • Develop and drive strategic marketing campaigns to support audience acquisition and retention.
  • Develop launch and deployment plans for all new channel content.
  • Develop and manage relationships with existing and new social media platforms for traffic growth.
  • Track, report and present key metrics and user data with regards to content consumption across platforms.

YOUTUBE Operations

Pocket Films Pvt Ltd.
06.2013 - 06.2018
  • YouTube Certified (Audience Growth includes Visibility & Engagement).
  • Optimisation and drive engagement - Promotion (YT Channel launch, contest, film festivals etc.).
  • Content management- Managing YouTube CMS, Channel Management, Managing YouTube Channel policies.
  • Manage Claims & UGC, Upload, Meta-Data, Annotations, Cross Promotions, Audience Engagement.
  • Interact with channel teams to update YouTube on programming schedules & new show launches.
  • Monthly reporting on analytics and revenues.
  • Forming and implementing promotional strategies online.
  • Handling social media platforms for all respective YT channels.
  • Research, analyzing and managing the content of the channels on YouTube, which included video tagging for generating maximum views, YouTube analytics, increasing visibility on YouTube and Google search engines.
  • Researching and implementing cross promotion and collaboration opportunities for YouTube sub-networks.
  • Delivering and building upon YouTube best practices; content strategy, creative strategy as well as providing quarterly analytic reports.
  • Created a content strategy solution to provide specifics on how much original content should be created and how much existing content should be edited, set guidelines.

Client Servicing Intern

Beyond Advertising Pvt. Ltd
12.2012 - 05.2013
  • Meeting Clients and understanding their requirements, getting brief.
  • Creating, Maintaining and updating client's job calendar project and keeping track with studio calendar.
  • Explain the requirement of the client to the creative team through giving a detailed creative brief.
  • Getting quotations and getting approval/sign off of the design sample is shared, get it into final production.

Client Servicing Intern

Digital Law & Kenneth
05.2012 - 06.2012
  • Updating websites time to time.
  • Coordinate with the vendors as per requirement raised by clients.
  • Collecting all data as required from clients and tracking and managing client project sheet.
  • Coordinating with internal departments and fixing the time limit.
  • QC for websites before going live.
  • Recommendation and reviewing.

Education

Advance Diploma - Mass Media

M.E.T
01.2013

M.B.A - Advertisement

ICFAI National College
01.2010

B.Sc - Statistics

M.S. University
01.2008

Skills

  • Quality Management
  • Operation Management
  • Project Management
  • Data Analysis and Visualization
  • Stakeholder Management
  • Performance Management
  • Content Management
  • Problem-Solving
  • Documentation and Reporting
  • People Management
  • Analytical Thinking
  • Process Improvement

Accomplishments

  • ByteStyle Award, H2 2023
  • Exemplary Performance and Special Contributor at ByteDance, Q3 2022
  • Consistent and Outstanding Performance at ByteDance, Q2 2020

Timeline

Content Quality Analyst Team Lead

ByteDance/Tiktok
01.2022 - Current

Content Quality Assurance Analyst

ByteDance/Tiktok
05.2019 - 12.2021

Assistance Manager Digital YouTube

Lokmat Media Pvt Ltd.
07.2018 - 04.2019

YOUTUBE Operations

Pocket Films Pvt Ltd.
06.2013 - 06.2018

Client Servicing Intern

Beyond Advertising Pvt. Ltd
12.2012 - 05.2013

Client Servicing Intern

Digital Law & Kenneth
05.2012 - 06.2012

M.B.A - Advertisement

ICFAI National College

B.Sc - Statistics

M.S. University

Advance Diploma - Mass Media

M.E.T

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