ROHINTON DASTOOR
Jaipur
Summary
Results-driven Territory Sales Professional with over 9+ years in the alcoholic beverages industry, focusing on channel sales, market expansion, and client relationship management. Consistently exceeded sales targets while driving revenue growth and leading sales teams in Rajasthan. Holds an MBA in Sales & Marketing from Jaipur National University, poised to deliver strategic insights and sales expertise to growth-focused organizations.
Overview
9
9
years of professional experience
Skills
Category management
Business Development & Strategic Planning
Territory & Channel Sales Management
Sales Forecasting & Financial Discipline
Primary, Secondary & Tertiary Sales Execution
Brand Promotion & Market Activation (BTL/CSM)
Data-driven decision making
Team Leadership & Performance Coaching
Client Relationship & Stakeholder Engagement
Work History
Category Development Manager
United Breweries Ltd.
09.2025 - Current
- Developed innovative category strategies to enhance product placement and visibility within retail environments.
- Manage - Dungarwara, Banswara, Udaipur.
- Ten employees under me.
- Analyzed market trends and consumer insights to inform product development and promotional strategies.
- Collaborated with cross-functional teams to execute successful product launches and marketing campaigns.
- Led category reviews, identifying growth opportunities and optimizing SKU performance across various channels.
Territory Sales Manager
Rajasthan Liquor Ltd.
04.2024 - 09.2025
- Strengthened client relationships, enhancing brand visibility and satisfaction.
- Developed and executed market strategies to optimize product placement.
- Led and motivated a high-performing sales team to achieve objectives.
- Coordinated promotional events to boost brand awareness and consumer engagement.
- Prepared detailed sales reports and market analyses for strategic insights.
- Ensured compliance with industry regulations and maintained brand standards.
Senior Sales Executive
Fratelli Wines
11.2023 - 04.2024
- Manages 15 territories in Rajasthan, ensuring achievement of planned targeted volume in assigned territory.
- Manage distribution & Sales in On-Trade, Off Trade Both, activation, CSM Planning, Primary, Secondary & Tertiary.
- Responsible for all the BTL activation.
- Sales Forecasting & Financial Discipline to Ensure Minimum Credit Exposure.
Sales Executive
Diageo
11.2021 - 11.2023
- Working for Diageo on the payroll of Indospirit Distribution Pvt. Ltd.
- Responsible for Secondary, Tertiary sales and Manage Market Share with Financial Discipline.
- Handling Channel Sales with team of 4 Promoters & Covering 100+ Liquor Retail shop.
- Responsible for Activations, CSM planning, Stock building, Brand visibility.
- Share Brands and Products knowledge to maximize sales.
- Building relationship with Liquor Contractors for smooth operation.
- Profitable growth of the assigned territory.
- Track Competitor activities regularly.
Sales Executive
United Breweries Ltd.
12.2019 - 11.2021
- Maintained sales records, and measured marketing success.
- Achieved sales growth and profit increases through proactive management.
- Achieved 100% Width of Distribution for Kingfisher Ultra Max 2020.
Sales Representative
Beam Suntory
12.2018 - 12.2019
- Consistently achieved sales targets, built strong client relationships, and identified customer needs under tight deadlines.
Brand Sales Representative
Diageo
11.2017 - 12.2018
- Enhanced brand salience and awareness for Diageo’s entry-level and mid-tier portfolio through targeted marketing initiatives.
- Created trade touchpoints by implementing training, activations, and local promotions to strengthen retailer relationships.
Education
MBA - Sales & Marketing
Jaipur National University
Jaipur01-2022
Bachelor of Arts - undefined
Government College
Ajmer01-2015
Higher secondary & Matriculation - undefined
Lawrence and Mayo Public School
AjmerAccomplishments
- Gold Medal – District 10m Air Rifle Shooting – 2014
- Gold Medal – Open National 10m Air Rifle Shooting – 2015
Timeline
Category Development Manager
United Breweries Ltd.
09.2025 - Current
Territory Sales Manager
Rajasthan Liquor Ltd.
04.2024 - 09.2025
Senior Sales Executive
Fratelli Wines
11.2023 - 04.2024
Sales Executive
Diageo
11.2021 - 11.2023
Sales Executive
United Breweries Ltd.
12.2019 - 11.2021
Sales Representative
Beam Suntory
12.2018 - 12.2019
Brand Sales Representative
Diageo
11.2017 - 12.2018
Bachelor of Arts - undefined
Government College
Higher secondary & Matriculation - undefined
Lawrence and Mayo Public School
MBA - Sales & Marketing
Jaipur National University
Hobbies
- Fitness & Gym Workouts
- Sports
- Travelling
Declaration
I declare that the above information is true and correct to the best of my knowledge and belief.
- ROHINTON DASTOOR