Rohit Banarjee

Current Role & Responsibilities

Leadership in Performance Marketing & Paid Social Media:

• Lead and manage multi-regional media teams specializing in Search Marketing and Paid Social Media Marketing, ensuring the successful execution and optimization of high-impact campaigns.
• Strategically oversee campaigns across platforms like Google Ads, Microsoft Advertising, Yahoo Ads, and Meta Business Suite, with advanced expertise in LinkedIn Ads Manager, Instagram Ads, YouTube Ads, and Amazon Advertising.
• Develop and execute brand-building strategies using paid and organic social media marketing, driving growth and engagement across platforms.

Strategic Collaboration & Innovation:

• Collaborate with senior management to craft and implement comprehensive media strategies that align with client business objectives.
• Pioneer innovative approaches in digital marketing by leveraging emerging trends and tools to stay ahead in competitive markets.

End-to-End Campaign Management:

• Plan, execute, and optimize a wide array of campaigns, including Search, Display, Shopping, Performance Max, Brand Awareness, and App Campaigns (Google App & Apple App).
• Drive paid social media initiatives with tools like Meta Business Suite, Hootsuite, and Canva for design and scheduling, ensuring seamless content creation and campaign management.
• Lead organic social media efforts to build brand presence, foster engagement, and nurture audience growth.

Advanced Analytics & Reporting Expertise:

• Utilize tools such as Search Ads 360, Google Analytics, Google Tag Manager, Looker Studio, Supermetrics, Power BI, and MS Excel to monitor performance and generate actionable insights.
• Expertise in persona analysis, audience segmentation, and creating in-depth performance dashboards to inform decision-making and optimize ROI.

New Business Growth & Client Success:

• Drive client retention and revenue growth by leading pitches, onboarding new clients, and expanding accounts through strategic upselling and cross-selling opportunities.
• Establish long-term client relationships by delivering tailored solutions that drive measurable business outcomes.

Achievements & Impact:

• Increased client retention by 30% through effective strategies and excellent service delivery.
• Generated over 25% additional revenue by acquiring new business and improving account performance.
• Successfully built and scaled brand presence through paid and organic social media strategies, enhancing brand visibility and engagement.

Diverse Industry Expertise:

• Delivered impactful results for clients in industries such as Healthcare, SaaS, E-commerce, Hospitality, and Travel, leveraging both paid and organic approaches.

Leadership & Team Management:

• Manage and mentor a performance-focused team, fostering a collaborative environment to achieve business goals.
• Encourage creativity and analytics-driven marketing to ensure consistent delivery of high-impact results.

Campaign Strategy & Execution Business Planning & Strategic Leadership Team Leadership & Cross-Functional Collaboration Campaign Optimization & Performance Reporting Achievements & Impact Tools & Platforms:

Promoted from Senior Digital Media Associate due to exceptional performance in driving brand building and performance marketing initiatives, with expertise in strategy development, campaign optimization, and leading high-impact projects across global regions: Europe, North America, and APAC.

• End-to-End Campaign Management: Led the complete lifecycle of paid media campaigns, from initial strategy formulation to final execution and optimization, ensuring that all efforts were aligned with the client’s business objectives and KPIs.
• Cross-Platform Campaigns: Deployed integrated campaigns across multiple platforms, including Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Ads, Instagram Ads, Amazon DSP, and YouTube Ads, tailored to specific campaign goals like brand awareness, lead generation, and sales conversions.
• Optimization for Maximum ROI: Continuously optimized campaigns through data-driven insights, ensuring that all assets, targeting, and bids were constantly refined to maximize ROI. Leveraged A/B testing, audience segmentation, and dynamic ad formats to improve ad relevance and engagement across platforms.
• Creative Strategy & Execution: Collaborated with creative teams to design high-performing ad creatives, incorporating performance marketing insights to ensure that content resonated with the target audience and encouraged conversion actions. Focused on aligning creative with media to enhance campaign impact.
• Strategic Planning: Formulated long-term marketing strategies based on deep analysis of market trends, competitive insights, and data from platforms like Google Analytics, Looker Studio, and Power BI. Led the development of quarterly roadmaps for each client, setting clear milestones and KPIs to track success.
• Forecasting & Budgeting: Collaborated closely with the finance and senior management teams to develop annual media budgets, ensuring optimal spend allocation across various platforms to maximize business outcomes. Worked to identify areas of opportunity for growth, and adjusted budgets based on performance insights.
• Integrated Media Strategy: Developed multi-channel strategies combining paid search, paid social, programmatic advertising, and display ads to create a comprehensive media approach, resulting in synergistic impact across the funnel. Integrated SEO efforts to align with paid campaigns, optimizing for cross-channel performance.
• Brand Building: Implemented brand-building strategies focused on consistent messaging, audience loyalty, and long-term customer engagement through a combination of paid media and organic social efforts. Led efforts to ensure the brand story was effectively communicated through paid and organic channels, particularly on Meta platforms and LinkedIn.
• Leadership & Mentorship: Led a high-performing team of media professionals, mentoring and training junior team members on best practices in campaign management, data analysis, and optimization techniques. Fostered a collaborative work environment that encouraged knowledge sharing, ideation, and professional growth.
• Cross-Functional Collaboration: Worked closely with the creative and strategy teams to ensure campaign objectives were clearly defined and executed across all touchpoints. Streamlined communication between teams to ensure that creative assets were aligned with media strategies, ensuring consistent messaging and effective ad execution.
• Training & Tools: Championed the use of advanced tools like Search Ads 360, Google Tag Manager, Google Analytics, Looker Studio, and Supermetrics to enhance the team’s ability to track performance and make data-driven decisions. Organized training sessions to ensure the team remained up-to-date on industry trends, new tools, and evolving best practices in paid search, paid social, and programmatic.
• Continuous Optimization: Led continuous campaign optimization, focusing on bidding strategies, keyword targeting, and audience segmentation. Implemented advanced bid strategies like Target CPA, ROAS, and Maximize Conversions, ensuring campaigns delivered optimal results within the allocated budget.
• Real-Time Adjustments: Utilized real-time data from platforms like Google Ads, Facebook Ads, and LinkedIn Ads to adjust bids, ad placements, and targeting strategies on the fly. Regularly analyzed conversion metrics, CTR, and engagement rates, implementing tactical changes to maximize performance across all campaigns.
• Performance Dashboards & Reporting: Developed detailed performance reports using Google Data Studio, Power BI, and Excel, presenting actionable insights to clients. Shared weekly campaign updates, outlining performance against KPIs, challenges, and opportunities for improvement.
• Performance Metrics: Continuously tracked lead quality, cost-per-lead (CPL), click-through rate (CTR), return on ad spend (ROAS), and customer acquisition cost (CAC), making adjustments to improve performance and drive efficient growth.
• Campaign Efficiency: Drove a 45% increase in conversion rates by implementing advanced audience targeting, improving ad relevance, and optimizing landing page experiences.
• Pilot Project Success: Launched a pilot campaign across Facebook Ads and LinkedIn Ads, resulting in a 35% increase in lead generation and a 20% decrease in CPA.
• Revenue Growth: Achieved 25% revenue growth for clients through strategic media planning, continuous optimization, and expansion of services, such as adding programmatic advertising and remarketing strategies to the media mix.
• Brand Awareness Expansion: Increased brand visibility for clients by 40% within six months, driving higher engagement and stronger customer loyalty through well-executed cross-platform strategies.
• Team Efficiency: Reduced campaign execution time by 30% through enhanced collaboration and streamlined use of tools like Looker Studio and Power BI, ensuring campaigns were delivered faster and with improved precision.
• Expertise in Google Ads, Microsoft Ads, Meta Business Suite, LinkedIn Business Manager, Instagram Ads, Amazon DSP, YouTube Ads, and programmatic advertising platforms.
• Advanced proficiency in Google Analytics, Search Ads 360, Google Tag Manager, Looker Studio, Supermetrics, and Power BI for performance tracking and reporting.
• Proficient in audience segmentation, creative testing, A/B testing, and bid management to continuously improve campaign performance across paid channels.

• Managed end-to-end paid media campaigns across Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads, ensuring alignment with client objectives and maximizing campaign performance through continuous optimization.
• Conducted comprehensive keyword research, A/B testing, audience segmentation, and conversion tracking to refine targeting strategies and drive higher engagement and conversions.
• Collaborated with creative teams to develop high-performing ad copy and compelling visual assets, enhancing user experience and increasing ad relevance.
• Utilized advanced tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, and Looker Studio to monitor, optimize, and analyze campaign performance, ensuring data-driven decisions for maximum ROI.
• Achievements: Delivered a 35% increase in click-through rates (CTR), a 20% reduction in cost-per-click (CPC), and an overall improvement in return on ad spend (ROAS), driving substantial campaign efficiency and client satisfaction.

Campaign Development and Management:

• Developed and managed high-performance paid media campaigns across a variety of platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and Display Networks.
• Led the end-to-end campaign process, from planning and strategy to execution and optimization, ensuring campaigns were aligned with client business goals and KPIs.

Media Planning and Buying:

• Conducted comprehensive media planning and buying, utilizing tools like Google Keyword Planner, Media Planner, Google Ads Editor, and SEMrush to drive campaign strategies.
• Employed audience targeting and keyword research techniques to optimize campaign performance, selecting the most relevant keywords and targeting the ideal audience segments.

Performance Marketing Optimization:

• Focused on continuous campaign optimization to improve key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS).
• Implemented A/B testing, bid adjustments, remarketing, and audience segmentation to fine-tune campaigns and increase overall efficiency.
• Applied data-driven insights from performance data to reallocate budgets, improve targeting strategies, and refine messaging, ensuring optimal results.

Analytics and Reporting:

• Leveraged tools such as Google Analytics, Google Tag Manager, Supermetrics, Power BI, and MS Excel to monitor and analyze campaign performance.
• Delivered detailed performance reports to clients, including actionable insights, visualizations, and strategic recommendations for campaign improvement.
• Regularly conducted quarterly business reviews (QBRs) with clients, presenting data-backed insights and discussing opportunities for optimization and growth.

Client Communication and Strategy:

• Collaborated closely with clients to understand their objectives and aligned media strategies accordingly.
• Created and delivered client presentations using PowerPoint to showcase campaign performance, share insights, and propose new strategies to enhance future campaigns.
• Maintained strong client relationships by providing regular updates, transparent reporting, and strategic recommendations for continued campaign success.

Cross-Functional Collaboration:

• Worked with cross-functional teams, including creative, content, and sales teams, to ensure ad copy, visuals, and landing pages were optimized for high engagement and conversions.
• Ensured campaigns were consistently aligned with the client's brand voice, objectives, and target audience needs.

Achievements:

• Successfully improved campaign performance by 20%, contributing to better engagement and conversion rates.
• Achieved a 95% client satisfaction rate by delivering consistent, results-driven strategies and detailed, actionable reports.
• Increased client revenue and ROI through targeted campaign optimization, strategic reporting, and continuous performance tracking.

Promotion to Senior Digital Media Associate

• Promoted to Senior Digital Media Associate due to exceptional performance and leadership in managing high-budget Google Ads campaigns across various industries.
• Led and mentored a team of associates in managing high-spending client accounts, ensuring strategic campaign optimization and performance improvements to align with client objectives and business goals.

Campaign Management and Optimization:

• Utilized advanced tools such as Google Ads Editor, Microsoft Advertising Editor, Google Merchant Center, and Bing Ads to optimize and streamline campaign management across multiple platforms.
• Managed and optimized Search, Display, and Shopping campaigns, focusing on driving high-quality traffic, improving click-through rates (CTR), and maximizing conversion rates.
• Conducted A/B testing, bid adjustments, and keyword optimizations to enhance the overall return on ad spend (ROAS) and cost-per-click (CPC) metrics.

Strategic Performance Improvement:

• Applied data-driven optimization strategies based on insights from Google Analytics, Google Tag Manager, and Supermetrics to refine targeting and improve campaign outcomes.
• Focused on performance improvement through audience segmentation, remarketing strategies, and real-time adjustments to enhance customer acquisition, lead generation, and sales conversions.

Team Leadership and Mentorship:

• Led a team of associates in executing day-to-day campaign management tasks, providing guidance and mentorship on best practices for campaign optimization, bid strategies, and budget management.
• Fostered a collaborative environment to drive continuous performance improvements, sharing insights and success stories to encourage team growth and development.

Client Communication and Reporting:

• Engaged directly with clients to understand their needs, objectives, and KPIs, aligning campaign strategies to meet business goals and expectations.
• Delivered regular performance reports, utilizing Excel, Power BI, and Google Data Studio to provide clear, actionable insights and strategic recommendations for ongoing optimization.

Achievements:

• Recognized as "Best Performer of the Year" for consistently exceeding client expectations and delivering outstanding results.
• Awarded multiple performance and client service awards, showcasing excellence in campaign management, client satisfaction, and ROI.
• Drove significant improvements in CTR, conversion rates, and ROI, leading to greater client retention and business growth.

• Managed a portfolio of 500+ Google Ads accounts, executing end-to-end campaign strategies across Search, Display, and Shopping campaigns to improve overall performance and meet client goals.
• Focused on bid optimization, keyword management, and targeting refinement to drive high-quality traffic and maximize return on ad spend (ROAS) while minimizing cost-per-click (CPC).

Campaign Execution & Optimization:

• Utilized advanced tools such as Google Ads Editor, Google Analytics, Google Tag Manager, and Supermetrics to monitor, analyze, and optimize campaign performance in real time.
• Conducted detailed A/B testing, keyword expansion, and ad copy optimization to enhance click-through rates (CTR) and conversion rates.
• Applied performance insights to adjust bidding strategies, ensuring that campaigns remained competitive and cost-effective, consistently achieving KPI targets.

Client Collaboration & Strategy Development:

• Collaborated closely with clients to understand their business objectives, audience profiles, and market positioning, developing tailored digital marketing strategies that aligned with their overall goals.
• Provided regular campaign performance reports and insights using Excel, Google Data Studio, and Looker Studio, making data-driven recommendations for continuous optimization.

Achievements:

• Consistently exceeded performance targets, driving improved CTR, conversion rates, and campaign efficiency.
• Successfully contributed to the growth and profitability of client accounts, resulting in a promotion to Senior Digital Media Associate within just eight months based on outstanding performance and strategic impact.

• Conducted extensive research and analysis on intellectual property strategies, focusing on market positioning and patent promotion for global clients.
• Developed strategic relationships with clients in various industries, including automotive, technology, and consumer goods, to enhance brand visibility.

• Managed client communications and escalations for European clients, focusing on policy issues and retention strategies.
• Developed customer retention plans and provided training and mentorship to junior consultants on best practices in client management.

Achievements: Increased policy renewals by 10% and improved client satisfaction scores by 15%.

• Handled client communications and retention strategies for EE, a leading European telecom company.
• Supported junior team members and enhanced team performance through training and mentorship.

Achievements: Awarded the "Champion Award" and recognized as "Top Employee" for outstanding performance.

• Promoted from Process Associate to Process Developer due to exceptional performance and client management skills.
• Led support efforts for National Australia Bank, focusing on client retention and relationship management.

Achievements: Maintained a 95% client retention rate and consistently received top performance ratings.