Rohit Bengani
Chennai,TN
Summary
With over 10 years of diverse experience in product management and business development, spanning early-stage startups, large companies, and family-run distribution business, I bring a deep understanding of both quantitative and qualitative factors driving revenue growth. I am confident to connect with sellers on a deeper level and nurture key accounts effectively.
Overview
12
12
years of professional experience
Work History
Global Business Development
Simpled
04.2024 - Current
- Business Development and Sign-Up Growth: Drove partner and new school sign-ups by implementing region-based micro-segmentation and continuously optimizing data-driven marketing campaigns, significantly expanding the company’s reach.
- Global Team Management and Standardization: Developed and implemented global SOPs and training modules to standardize client experiences and processes across schools, ensuring consistency and quality in service delivery worldwide.
- Strategic Initiatives for Thought Leadership: Conceptualized and secured CEO approval for upskilling modules and counselor connect webinars, positioning the company as a leading educational thought leader and driving further business development opportunities.
Product Management
Morris Middle East FZC (Family Business)
02.2023 - 03.2024
- Need and Gap Analysis: Led market research efforts through the sales team to identify needs and gaps in the Dubai market that laid the foundation for a targeted product strategy that addressed specific market demands.
- Global Product Development and Negotiation: Liaised with Indian, Chinese, and Turkish contract manufacturers to develop the right product SKUs couple with successfully MOQ and price negotiations helped secure the top stockist of Dubai with first order worth 40 lakhs.
- Internationally aligned Marketing Communication and Launch: Solely responsible for liasoning with the design agency to rollout the product packaging and collaterals placing the brand successfully in the premium category and aiding a healthy secondary sales from 50+ dealer network.
Sales Management
Tirupati Impex (Family Business)
07.2021 - 01.2023
- Successfully created and nurtured a network of 15+ dealers and distributors in Tamil Nadu, managing monthly sales of ₹2 lakhs per account: Extensive relationship building with top distributors and dealers across TN coupled with strategically executed schemes, offers and sampling.
- Leveraged online platform, Indiamart extensively as part of Sales strategy: Supported secondary sales through the IndiaMART platform while managing retail volume through dealer helped create pull and increased counter and invetory share.
- Optimized Indiamart platform successfully as a secondary revenue and high margin sales channel: Improved product cataloging and category listing which led to better inbound inquiries. Grew the business on the IndiaMART B2B platform 4x and achieved customer rating of 4.9/5 rating.
Key Account Management
OurHealthMate
08.2019 - 06.2021
- Successfully managed accounts such as Saregama, Sony, EY, and Airbus, achieving a client satisfaction score of 8.5/10: Leveraged historic usage data to conceptualize and pitch bundled services like mental and financial wellness as Virtual Care Clinic, resulting in high perceived value and helped secure contract renewals from Sony, Airbus and Saregama even during the challenging COVID times.
- Enhanced Marketing Campaign Effectiveness through engagement analytics and targeted communication: Increased marketing campaign effectiveness by 35% through the utilization of micro-segmentation techniques, personalized user profiles based on industry and demographics, leading to tailored campaigns
Business Development & Key Account Management
Manasatva
03.2017 - 08.2019
- · Created Upselling opportunities through launch of workshop modules and product repurposing: Conceptualized and conducted 'Coffee with Manasatva' workshop modules that resulted in 30% increase in qualified leads and a 50% boost in conversions.
- · Created cross selling opportunities through new product development & Strategic Partnerships: Secured key partnerships with libraries and service providers and created products like remedial kit and creativity quotient calculator, broadening offerings and driving cross-sales.
- Key Clients Engagement & Referrals generation: Maintained strong rapport with past clients, leveraging relationships to pitch additional tools and supplementary services, leading to increased referrals and cross-selling opportunities.
Business & Sales Insights
Biocon
10.2014 - 01.2017
- Business Metrics & Sales Insights of 7 BUs & 1000+ salesforce: Analyzing and deriving actionable insights on key performance indicators, sales and market trends.
- Led sales force tracking and reporting, distinguishing between primary and secondary sales, and identifying opportunities for performance improvements.
- Strategic Budgeting & Leadership Interactions:
- Played a key role in the company wide budgeting exercise, collaborating with the VP and BU heads of 7 product teams to build accurate projections using historical data and sales input.
- Cross-Departmental Collaborations for key business case approvals:
- Managed high-priority projects and business cases by representing the Business Units effectively and playing the role of project manager in such cases.
Product Marketing
Panchantra
11.2012 - 06.2014
- Brand Strategy: Spearheaded the conceptualizing of brand Panchantra using advanced brand and marketing frameworks like product concept cards, brand temple, archetype.
- Product Development & Liaison with Romanian Manufacturer: Coordinated with the contract manufacturer in Romania for local product efficacy testing and packaging compliance with FSSAI norms.
- Market & Distributor Network Analysis: Conducted in-depth on-field studies to understand market dynamics and distributor network effectiveness.
- Product Soft launch carried out: Marketing Communication assets created and product rolled out in select retailer stores and online platform of Homeshop18
Education
MBA - Marketing & Operations
IFIM
Bengaluru, India03.2013
Skills
Account Management
Marketing & Product Management
Business Development
Marketing Communications
Project Management
Business Insights
Market Research
Consumer Psychology
Timeline
Global Business Development
Simpled
04.2024 - Current
Product Management
Morris Middle East FZC (Family Business)
02.2023 - 03.2024
Sales Management
Tirupati Impex (Family Business)
07.2021 - 01.2023
Key Account Management
OurHealthMate
08.2019 - 06.2021
Business Development & Key Account Management
Manasatva
03.2017 - 08.2019
Business & Sales Insights
Biocon
10.2014 - 01.2017
Product Marketing
Panchantra
11.2012 - 06.2014
MBA - Marketing & Operations
IFIM
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