Motorcycles
Rohit Chakravorty
Senior Copywriter
Hyderabad
Summary
A versatile storyteller with 11 years of experience in converting casual browsers into loyal customers for brands through the art of copywriting. From brand building and advertising communication to digital marketing and SEO integration, every challenge is an opportunity for me to create high-quality content, engage diverse audiences and efficiently achieve business goals.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Copy Head
Outline Media
Hyderabad
11.2023 - 11.2024
- Built, trained and nurtured the content team of the organisation.
- Coordinated with the servicing, marketing and digital teams to deliver result-driven communications for every client.
- Shaped processes to deliver creative copy in the most efficient and effective ways.
- Crafted campaigns for brands across the real estate, healthcare and education sectors to help them ace their marketing goals.
- Conceptualised and wrote the award-winning campaign for Kamineni Hospitals which won the afaqs Awards (Best In Content Marketing) - Best Topical Campaign 2024
Freelance Copywriter & Content Strategist
Self-employed
Hyderabad
09.2019 - 10.2023
- Wrote advertising copy for various brands, adhering to their overarching brand identity and personality.
- Edited content produced by senior executives, modifying it to conform to company-wide branding standards.
- Played instrumental role in creative planning and review sessions, working with various teams to elevate quality of content and designs.
- Trained & managed the in-house junior copywriters of the clients to ensure outputs of the highest standards.
- Built the brand stories of growing organisations from scratch to reflect their identity.
- Worked with 3 start-ups in the power electronics, IT consulting and advertising industries among others in the US and India over the course of these 4 years.
Senior Copywriter
Doo Creative
Hyderabad
09.2013 - 08.2019
- Wrote advertising copy and brand communications for over 20 brands across 8 industries on various platforms.
- Attained first-hand experience in the planning, creation and execution of country and region-wide campaigns.
- Flourished under an award-winning group of professionals who imparted decades of knowledge and experience of the advertising industry.
- Worked with several international brands like Kaspersky, Tata Motors, Amara Raja Group, ISB, Sakshi Media Group, Celkon, Paradise, Danube Home and Dr. Reddy's to ace their branding and communications.
Copy Intern/Client Servicing Executive
What's In A Name
Hyderabad
03.2011 - 05.2012
- Presented clients with unique copy options based on overall marketing objectives.
- Reviewed and edited final copy for accuracy and corrected grammatical errors.
- Wrote social media outreach posts on both informational and promotional topics.
- Collaborated with the design team to produce visually appealing content for social media campaigns.
- Established strong client relationships through consistent communication and tailored solutions.
- Acted as a dependable liaison for all client inquiries and built customer trust.
- Worked with several renowned brands like Accor Group and Apeejay Surrendra Group to name a few.
Skills
- Exceptional copywriter
Teamwork and Collaboration
Planning and Coordination
Critical Thinking
Google Workspace
Interests
Reading
Hiking & Mountaineering
Cricket
Timeline
Copy Head
Outline Media
11.2023 - 11.2024
Freelance Copywriter & Content Strategist
Self-employed
09.2019 - 10.2023
Senior Copywriter
Doo Creative
09.2013 - 08.2019
Copy Intern/Client Servicing Executive
What's In A Name
03.2011 - 05.2012
Similar Profiles
NAVEESH K VNAVEESH K V
Physiotherapist at OutlinePhysiotherapist at Outline
Mridul GandhiMridul Gandhi
U.S. Technical Recruiter at Outline systems India Pvt. Ltd.U.S. Technical Recruiter at Outline systems India Pvt. Ltd.
Gagan Deep KaurGagan Deep Kaur
HR-Executive at Outline Systems Private LimitedHR-Executive at Outline Systems Private Limited