DSP
Rohit Chakwal
Digital Marketing Specialist
Delhi,Delhi
Summary
Spirited expert in digital marketing with 7 years of experience, focusing on segmentation, optimization, and campaign management. shown ability to manage Demand-Side Platform (DSP), Meta ads, Affiliates, and SSP in order to maximize ad performance and generate revenue development.
Overview
7
7
years of professional experience
Work History
Business Director Lead Gen International
Icubeswire
09.2021 - 05.2024
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Managed Demand-Side Platform (DSP) operations, including campaign setup, optimization, and performance analysis, to drive efficient ad spend and maximize ROI.
- Monitored real-time campaign performance metrics and made strategic adjustments to bidding strategies, budgets, and targeting criteria to achieve campaign objectives.
- Built and maintained relationships with advertising partners and ad exchanges to secure premium inventory and drive campaign success.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Evaluated business data and reported o findings to inform stakeholders.
Affiliate Manager
SBGV Techmagnate Pvt Ltd
06.2020 - 09.2021
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly (BFSI, Automobile and Igaming) Handled India as well as International Clients
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Gained strong leadership skills by managing projects from start to finish.
- Cultivated and maintained relationships with key affiliate partners, negotiating contracts and commission structures to maximize profitability.
- Developed and executed email marketing strategies to engage subscribers, increase open rates, and drive conversions, resulting in a 25% increase in email revenue.
Head of Delivery and Planning
Routes Media
11.2018 - 06.2020
- Managed multiple client accounts, ensuring deliverables were met within deadlines and budgets.
- Created engaging content for social media channels to increase brand awareness and drive user engagement.
- Conducted A/B testing on landing pages and email campaigns to optimize conversion rates and improve ROI.
- Assisted in the creation of marketing collateral, including blog posts, infographics, and videos.
Media Buyer
SVG Media - Dentsu Aegis Network
07.2018 - 11.2018
- Skillfully navigated complex negotiations with vendors to secure favorable terms while maintaining positive working relationships throughout the process.
- Worked on DSPs and SSPs (Self Service and Managed Services)
- Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
- Conducted market research to attract clients in new territories.
Email Marketing Specialist
3dot14 Digital - Collegedunia Pvt Ltd
02.2017 - 07.2018
- Developed and executed email marketing strategies to engage subscribers, increase open rates, and drive conversions, resulting in a 25% increase in email revenue.
- Managed the end-to-end email campaign process, including planning, scheduling, segmentation, A/B testing, and performance analysis.
- Collaborated with cross-functional teams to integrate email marketing efforts with other digital marketing channels for a cohesive customer experience. Worked on creatives and landing pages for maximum engagements.
Education
MBA - Marketing Management
IEC University
Himachal Pradesh 04.2001 -
Bachelor of Science - Computer Science
University of Delhi
New Delhi, India 04.2001 -
Skills
Professionalism
Negotiation
Managing multiple projects
Partnership Development
Proficient in DSP, SSP, Meta Ads and CTV
Team Leadership and Management
Social Media Marketing
Email Marketing Campaign Management
Programmatic Advertising
Data Analysis and Reporting
Cross-functional Collaboration
Client Relationship Management
Fluent in English and Hindi
Software
Meta Ads
SSP
EMailer Platforms
Google Ads
Tracking platforms
Timeline
Business Director Lead Gen International
Icubeswire
09.2021 - 05.2024
Affiliate Manager
SBGV Techmagnate Pvt Ltd
06.2020 - 09.2021
Head of Delivery and Planning
Routes Media
11.2018 - 06.2020
Media Buyer
SVG Media - Dentsu Aegis Network
07.2018 - 11.2018
Email Marketing Specialist
3dot14 Digital - Collegedunia Pvt Ltd
02.2017 - 07.2018
MBA - Marketing Management
IEC University
04.2001 -
Bachelor of Science - Computer Science
University of Delhi
04.2001 -