DSP
Rohit Chakwal
Digital Marketing Specialist
Delhi,Delhi
Summary
Spirited expert in digital marketing with 7 years of experience, focusing on segmentation, optimization, and campaign management. shown ability to manage Demand-Side Platform (DSP), Meta ads, Affiliates, and SSP in order to maximize ad performance and generate revenue development.
Overview
7
7
years of professional experience
Work History
Business Director Lead Gen International
Icubeswire
09.2021 - 05.2024
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Managed Demand-Side Platform (DSP) operations, including campaign setup, optimization, and performance analysis, to drive efficient ad spend and maximize ROI.
- Monitored real-time campaign performance metrics and made strategic adjustments to bidding strategies, budgets, and targeting criteria to achieve campaign objectives.
- Built and maintained relationships with advertising partners and ad exchanges to secure premium inventory and drive campaign success.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Evaluated business data and reported o findings to inform stakeholders.
Affiliate Manager
SBGV Techmagnate Pvt Ltd
06.2020 - 09.2021
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly (BFSI, Automobile and Igaming) Handled India as well as International Clients
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Gained strong leadership skills by managing projects from start to finish.
- Cultivated and maintained relationships with key affiliate partners, negotiating contracts and commission structures to maximize profitability.
- Developed and executed email marketing strategies to engage subscribers, increase open rates, and drive conversions, resulting in a 25% increase in email revenue.
Head of Delivery and Planning
Routes Media
11.2018 - 06.2020
- Managed multiple client accounts, ensuring deliverables were met within deadlines and budgets.
- Created engaging content for social media channels to increase brand awareness and drive user engagement.
- Conducted A/B testing on landing pages and email campaigns to optimize conversion rates and improve ROI.
- Assisted in the creation of marketing collateral, including blog posts, infographics, and videos.
Media Buyer
SVG Media - Dentsu Aegis Network
07.2018 - 11.2018
- Skillfully navigated complex negotiations with vendors to secure favorable terms while maintaining positive working relationships throughout the process.
- Worked on DSPs and SSPs (Self Service and Managed Services)
- Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
- Conducted market research to attract clients in new territories.
Email Marketing Specialist
3dot14 Digital - Collegedunia Pvt Ltd
02.2017 - 07.2018
- Developed and executed email marketing strategies to engage subscribers, increase open rates, and drive conversions, resulting in a 25% increase in email revenue.
- Managed the end-to-end email campaign process, including planning, scheduling, segmentation, A/B testing, and performance analysis.
- Collaborated with cross-functional teams to integrate email marketing efforts with other digital marketing channels for a cohesive customer experience. Worked on creatives and landing pages for maximum engagements.
Education
MBA - Marketing Management
IEC University
Himachal Pradesh 04.2001 -
Bachelor of Science - Computer Science
University of Delhi
New Delhi, India 04.2001 -
Skills
Professionalism
undefinedSoftware
Meta Ads
SSP
EMailer Platforms
Google Ads
Tracking platforms
Timeline
Business Director Lead Gen International
Icubeswire
09.2021 - 05.2024
Affiliate Manager
SBGV Techmagnate Pvt Ltd
06.2020 - 09.2021
Head of Delivery and Planning
Routes Media
11.2018 - 06.2020
Media Buyer
SVG Media - Dentsu Aegis Network
07.2018 - 11.2018
Email Marketing Specialist
3dot14 Digital - Collegedunia Pvt Ltd
02.2017 - 07.2018
MBA - Marketing Management
IEC University
04.2001 -
Bachelor of Science - Computer Science
University of Delhi
04.2001 -
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