Rohit Choudhary

• Drive financial strategy for International Business (IB), aligning with corporate growth and profitability objectives.
• Led localization of RM/PM and packaging innovation (glass → PET), delivering +5.5% EBITDA in a key market.
• Built business cases, financial models, and unit economics for new ventures and market entries.
• Directed M&A due diligence, valuation, and exit planning for potential acquisitions.
• Owned IB budgeting, financial reporting, and performance reviews with timely delivery to global stakeholders.
• Strengthened cash flow & working capital management to ensure operational liquidity and investment capacity.
• Partnered with Supply Chain & Commercial teams to optimize value chains, trade spend, and inventory.
• Streamlined trade schemes across geographies, achieving 3% cost savings.

Key Achievements

• Awarded “Outstanding Business Support – International Business” for 2 consecutive years (2024, 2025).
• Turnaround in Bangladesh:
• Shifted from distributor-led to own distribution → +12% GM & +5.5% EBITDA.
• Transitioned to 3P manufacturing → +6% GM.
• Price increases → +17% GM uplift over 2 years.
• Delivered +35% GM and +20% EBITDA overall improvement.
• Established UAE 2P manufacturing unit as alternate hub and entry point for restricted markets.
• Re-engineered value chain in Middle East (Oman, KSA, Qatar, Kuwait) → 4.5% savings; +1.5% EBITDA.

Negotiated importer margin reduction (Nepal & Bangladesh) by 2%, boosting profitability.

• Managed financial planning & control for projects worth INR 15,000 Cr.
• Performed due diligence & financial modelling for new acquisitions and projects.
• Led project budgeting, MIS, scorecards, and variance analysis.
• Liaised with lenders/banks for LC, BG, hedging, and approvals.

Achievement

Converted ₹450 Cr FCNR loan to INR loan → saved ₹2.7 Cr interest (6 months).

• Delivered P&L reviews, forecasting, and variance analysis across emerging markets.
• Led regional AOP, forecasting, and strategy planning.
• Supported BD/licensing deals with due diligence and pricing evaluations.
• Improved working capital efficiency and implemented cost-saving initiatives.

Achievements

• Awarded “Best Finance Team – Jamaica & Maldives” (2021).
• Shifted shipments (Air → Sea) in Jamaica → saved ₹2 Cr p.a.
• Reduced product return cost in Maldives from 50% → 10%.

• Designed financial frameworks, business cases, and projections for digital health venture.
• Managed budgeting, LE, and month-end closures.

Achievement: Awarded “Best Business Initiative – SVAAS” (2021).

• Led global audits across Europe, LATAM, ASEAN, CISR, USA, and India.
• Reviewed risk areas (Data Privacy, Cybersecurity, GST, Legal).

Achievements

• Delivered strategic recommendations on Data Privacy → awarded “Functional Excellence – Best Individual” (2020).
• Digitized audit processes via AverQ tool for management insights.

• Conducted reviews of internal controls & project operations across India.
• Audited major infra projects (Power, Metro Rail, Commercial Complexes).

Achievements

• Identified fraudulent vendors → recovered ₹3.6 Cr.

Recovered tax short-claims worth ₹3 Cr.

• Conducted statutory, tax, and internal audits.
• Reviewed SME lending, loans, and mortgage eligibility.