ROHIT CHOUDHARY
Senior Area Sales Manager CELL# +91-9874791919 chrohit2023@gmail.com
Mumbai,India
Summary
Over 17+ years of diverse experience in Sales & Marketing, Business Development, Client Relationship Management, and Channel Development, including a solid 11-year tenure with Godrej and currently 6+ years with Diversey, presently handling a business portfolio of INR 34 Crore per annum. A proficient Regional Leader with a proven track record in the Chemical and FMCG industries, currently managing the Mumbai market and previously overseeing key regions like Eastern India including Seven Sisters, Nepal, Bhutan, Delhi, NCR, and Uttarakhand. Highly skilled in driving sales and service revenue growth, building profitable long-term relationships, and delivering business excellence through strong coordination with internal and external stakeholders, effective process management, and adherence to service standards. Known for an enthusiastic leadership style, actively organizing sales meetings and equipping teams with advanced strategies to consistently achieve and exceed business objectives.
Overview
18
18
years of professional experience
Work History
Senior Area Sales Manager,
Diversey India Hygiene Pvt. Ltd.
Mumbai
11.2024 - Current
- Manage sales and relationships with Global Strategic Accounts, National and Regional Hospitality clients, and other B2B segments.
- Enhance and expand the current customer base by offering profitable system solutions and superior customer service to existing and potential clients.
- Maintain outstanding accounts receivable and efficiently handle customer troubleshooting and issue resolution.
- Ensure monthly and periodic sales, expense budgets, and profitability targets are met, accurately forecast sales on monthly basis.
- Achieve and maintain a minimum 90% compliance with service standards to ensure high levels of account retention.
- Manage field personnel plans and route schedules to guarantee timely product delivery and optimal coverage.
- Develop and implement training programs to keep employees updated on company policies, new products, sales tools, and strategies, boosting sales in specific geographic areas.
- Organize sales meetings, customer events and updating the sales force about advanced strategies and managing a group of 8 Distributors and 8 Territory Managers.
- Oversee database management on the Sales Force platform, ensuring access to sales and market activity parameters at any time.
- Drive innovation and strategic projects to establish a unique selling proposition, outpace competition, and deliver profitable business outcomes.
- Collaborate closely with team members, providing dual support and coaching to develop their skills and prepare them for advanced roles within the organization.
Area Sales Manager - NCR, Uttarakhand & Nepal,
Diversey India Hygiene Pvt. Ltd.
Gurgaon
04.2023 - 10.2024
Area Sales Manager-Eastern India, Nepal & Bhutan,
Diversey India Hygiene Pvt. Ltd.
Kolkata
05.2019 - 03.2023
Manager - Sales, West Bengal, Sikkim & Bhutan,
Godrej & Boyce Mfg. Co. Ltd. - Security Solutions Division
Kolkata
10.2010 - 04.2019
- Handled clients from BFSI, Corporate, and Institutional segments, specializing in B2B sales.
- Managed sales efforts to achieve predefined targets and drive expansion within the allocated zone.
- Anticipated, organized, and executed monthly and quarterly sales targets within specified time frames.
- Facilitated deal negotiation and finalization (Techno-Commercial) to ensure seamless sales and order fulfilment.
- Supervised and successfully managed key accounts, including SBI, Union Bank, PNB, BOB, Bandhan Bank, Axis Bank, ICICI Bank, HDFC Bank, and other PSU & Private Banks.
- Oversaw operations focused on client needs, ensuring customer satisfaction by meeting delivery deadlines, and maintaining service standards.
- Scheduled customer meetings, provided demonstrations, and ensured timely payment collection, stock level maintenance, and receipt of EMD, BG, and C/I form.
- Led and coordinated 15 channel partners in the West Bengal, Sikkim, and Bhutan territory.
Senior Sales Executive,
Godrej & Boyce Mfg. Co. Ltd. - Interio Division
Mumbai
04.2008 - 09.2010
- Managed clients from the B2C segment, distributors, retailers, and COCO stores, overseeing Home Furniture business operations.
- Developed, constructed, and executed in-store displays and other visual merchandising strategies to enhance product visibility and drive sales.
- Coordinated below-the-line (BTL) marketing efforts to generate leads and increase brand awareness.
- Ensured monthly and period sales targets, expense budgets, and profitability goals were met consistently.
- Managed the transition from handling laboratory furniture business as a trainee for the first year.
- Collaborated with cross-functional teams, including marketing and quality to identify market trends and opportunities for product innovation.
- Conducted regular market research and competitor analysis to stay informed about industry trends and maintain a competitive edge.
Education
B. Tech. - Electrical Engineering
West Bengal University of Technology
India06.2007
Skills
- Salesforcecom
- MS CRM
- E-tendering
- Leadership and Team Management
- SAARC Export Business
- SLA management
- HORECA Sales
- BFSI Sales
- Distributor Management
- Key Account Management
- Operations Management
NOTABLE MILESTONES
- Diversey Sales Warrior Award 2021 - Recognized for achieving remarkable growth, posting a solid 63% increase over 2020 sales figures. Successfully outperformed competitors in Nepal, while also driving a significant 31% growth in Eastern India Business compared to the previous year.
- Diversey Spot Award for Q1 – 2021 - Acknowledged for exceptional performance in stabilizing Nepal Business operations and achieving notable growth in sales.
- Diversey India Behavior Award 2022 - Honored with the Bias for Action Category award, demonstrating a proactive and decisive approach to driving results within the organization.
LINKEDIN PROFILE
https://www.linkedin.com/in/rohit-choudhary-304598219/
Timeline
Senior Area Sales Manager,
Diversey India Hygiene Pvt. Ltd.
11.2024 - Current
Area Sales Manager - NCR, Uttarakhand & Nepal,
Diversey India Hygiene Pvt. Ltd.
04.2023 - 10.2024
Area Sales Manager-Eastern India, Nepal & Bhutan,
Diversey India Hygiene Pvt. Ltd.
05.2019 - 03.2023
Manager - Sales, West Bengal, Sikkim & Bhutan,
Godrej & Boyce Mfg. Co. Ltd. - Security Solutions Division
10.2010 - 04.2019
Senior Sales Executive,
Godrej & Boyce Mfg. Co. Ltd. - Interio Division
04.2008 - 09.2010
B. Tech. - Electrical Engineering
West Bengal University of Technology