Rohit Doiphode

Leading the Brand and Project Marketing Initiatives for a diverse portfolio of residential and commercial projects from affordable and mid-premium segments. I drive integrated marketing campaigns across OOH, Digital, Electronic, BTL and Experiential marketing channels. The broad scope of responsibilities involves:

• Product Planning: Primary and Secondary research surveys to identify the optimal product mix in terms of typology, sizing, pricing, specifications and amenities
• Micro Market Analysis and Insights: Competition analysis to gain insights on inventory launch, supply, absorption, delivery, and overhang trends for project launch and phasing strategy
• Target Audience profiling and segmentation: Defining the potential target audience on demographic geographic, ethnic, employment, education and various other socio-economic classification parameters
• Product Positioning and Marketing Strategy: Defining the product positioning and drafting insightful briefs for creative, communication and digital agencies
• Project GTM Strategy, Media Planning and Budgeting
• Campaign Launch, Performance management & cost optimization
• Tactical Sales Promotion offers and direct response campaigns
• Presales management
• Marketing Automation, Systems and Process Management
• Marketing Analytics and Performance Management
• Brand Communication
• Digital Brand Management
• Team Development & Vendor Management

Broad Scope of Responsibilities involves:

• Micro market research & Target Audience Segmentation
• Competition Project and Market Communication Analysis
• Project Positioning, Nomenclature and Identity
• Project Marketing Strategy, Budgeting and Planning
• Marketing Communication, Content and Collateral Development
• Performance Marketing – Campaign Management, Analysis and Reporting
• Vendor Management

Projects & Achievements:

• Rohan Harita – 1, 2, 3, 3.5, 4 BHK apartments, Tathawade

- 9000+ Leads, 6000+ Walkins, 800+ Tokens generated in Phase 1 Pre-launch campaign

- 200+ Units booked on allotment day

- 150+ Units booked in phase 1 sustenance campaign

- INR 450 Cr.+ revenue in 5 months

• Rohan Anand – Studio, 1 & 2 BHK apartments, Somatane
• Rohan Nidita – 2 & 3 BHK Apartments, Hinjewadi

Senior Marketing resource handling Project Marketing strategy, Budgeting, Planning and Execution. Broad scope of responsibilities involved:

• Micro market research & Competition Analysis
• Marketing Campaign communication strategy
• Media Budgeting & Planning
• Marketing Event Ideation and Execution
• Marketing Collateral Design and Development
• Vendor Management
• Implementation of software, CRM, MIS and other information systems
• Performance Reporting and Analysis

Projects & Achievements:

• Paranjape Gloria Grand - 2 & 3 BHK Apartments, Bavdhan

- INR 150 Cr+ revenue 6 Months of Sustenance Campaign

- 120+ units in the sustenance campaign at 2X the launch velocity

- Recognized top-selling project in Bavdhan for 2 quarters consecutively

• Paranjape Happiness Hub – 1 RK, 1 BHK, 2BHK Apartments, Khed-Shivapur

- Achieved 3X MOM growth in leads, visits & bookings

- 100+ Units booked in Happiness Carnival

- Best YoY bookings and revenue figures in last 3 years of the project

• Livience Aleenta – 3, 4, 4.5, 5 & 6 BHK Apartments on Baner-Pashan Link Road

- Brand Identity, Architecture, Positioning strategy & Brand Communication

- Project Identity & Launch Communication strategy

- Renders, walkthroughs and marketing collateral development

- Brand and Project GTM Strategy

Senior Marketing resource for education and real estate ventures of Bhaishree Group responsible for Sales and Marketing activities. Broad ccope of responsibilities involved:

• Design and Deploy Performance Marketing & Lead Generation Campaigns for IDRAC Business School, Lotus Business School, Riverdale High School, Bhaishree Ventures & Projects
• Social Media Management & Content Marketing
• Website Updates and Maintenance
• Marketing Event Ideation and Execution
• Marketing Collateral Design and Development
• Implementation of software, CRM, MIS and other information systems
• Sales & Marketing Team Management

Key Achievements:

• 80+ Admissions for Lotus Business School through Digital Marketing Campaigns
• 20+ Admissions for IDRAC Business School through Digital Marketing Campaigns
• 10+ Units Booked for Bhaishree Venture Projects though Digital Marketing Campaigns

Business Development Resource for a leading Performance Marketing Agency. Broad Scope of Responsibilities involves:

• Drive Business Development initiatives for focus domains Real Estate, Healthcare and PSUs
• Tie-ups with resellers and channel partners for SAAS & Digital Payment Solutions

Key Achievements:

• Acquired the 1st client from the Fortune 100 for the Agency
• Initiated the agencies market penetration in Real Estate, Public Sector and Politics segments and acquired the 1st few clients from Real Estate and Public Sector segment

Media & Advertising resource for Political, Social and CSR initiatives of and D Y Patil Group in Kolhapur. Key responsibilities involve planning, promotion and execution of communication campaigns, events and rallies. Broad Scope of Responsibilities involves:

• Development and Execution of Marketing Calendar for Community Engagement Events & Rallies
• Design, develop and execute advocacy and communication campaigns
• Marketing Collateral Development for Digital, Print & OOH Media
• Public & Media Relations
• Content Development and Social Media Marketing
• Media Analysis & Historic Data Management

Key Achievements:

• Planned & Executed a Digital Outreach & Engagement Programme for Key Protest Rallies with Campaign Communication delivered to the Target Audience from Rural Areas
• Conceptualized & Executed “Walk for Progress” a Rally for Celebration of Women’s Day and Satej Lokotsav – A Month Long Public Celebration
• Executed Advertising Campaign across Digital, OOH & Print Media for Consumer Exhibitions
• Executed Social Appeal Digital campaign for “Manuskichi Bhint” a charity event resulting in over 100000+ Used Clothes being donated by over 15,000 Donors in a span of 2 Days
• Developed an in-house Print Media Tracking, Documentation and Analysis Application for Charting competitor activity and media footprint
• Generated Over 30000 page likes and followers with avg
• Daily reach of over 200000 on social media platforms
• Developed a Grapevine structure for Whatsapp with an objective to extend effective social media reach to over 350000 voters in the target electoral constituency