ROHIT JAGDALE
Salesforce Marketing Cloud Professional
Hyderabad
Summary
Salesforce Marketing Cloud professional with 7.10 years of overall IT experience, including 5.10 years of specialized expertise in SFMC development and administration. Proficient in designing and implementing marketing automation solutions using AMPscript, SQL, and SSJS. Skilled in integrating SFMC with Sales Cloud and Data Cloud to enable seamless data operations. Experienced in creating personalized customer journeys, managing data segmentation, and ensuring compliance with email marketing regulations. Proven ability to deliver effective, data-driven marketing campaigns that drive engagement and business results.
Overview
8
8
years of professional experience
5
5
Certifications
Work History
Salesforce Marketing Cloud Specialist
Salesforce
Hyderabad
08.2021 - Current
- Supported day-to-day Salesforce Marketing Cloud (SFMC) marketing operations and execution of email and SMS campaigns.
- Validated and troubleshooted emails and deliverability issues using SFMC tools and third-party diagnostics.
- Conducted annual technical health reviews for multiple clients, offering tailored best practice recommendations to improve performance and platform utilization.
- Provided proactive support for functional issues within SFMC, including Journey Builder, Automation Studio, and Triggered Sends.
- Collaborated with cross-functional teams to ensure successful campaign deployment and customer experience optimization.
Associate Engineer
Evolve Technologies and Services Pvt Ltd
Pune
08.2019 - 08.2021
- Designed, developed, and deployed end-to-end marketing journeys using Journey Builder and Automation Studio to drive customer engagement.
- Built comprehensive marketing automation solutions leveraging Contact Builder, Email Studio, Automation Studio, and Journey Builder.
- Managed audience data and segmentation strategies to support targeted, personalized campaigns, improving engagement and conversion rates.
- Utilized Salesforce Marketing Cloud tools to effectively segment customer data for precise campaign targeting and lifecycle marketing.
Associate
Prompt Personnel Consultancy Services Pvt Ltd
Pune
08.2017 - 08.2019
- Provided support to multiple customers in troubleshooting and resolving network-related issues, ensuring minimal downtime and improved user experience.
- Managed CRM activities, including customer account data updates, maintenance, and accuracy across systems.
- Conducted User Acceptance Testing (UAT) for platforms such as Salesforce, BM, Metasolv, and Geneva, ensuring system reliability and business requirement alignment.
Education
Bachelor of Engineering -
Savitribai Phule Pune University
Pune 04.2001 -
Skills
- Salesforce Marketing Cloud
- AMPScript
- SQL
- Salesforce Ecosystem
- SSJS
- Salesforce Data Cloud
Certification
Salesforce Marketing Cloud Email Specialist
Timeline
Salesforce Marketing Cloud Specialist
Salesforce
08.2021 - Current
Associate Engineer
Evolve Technologies and Services Pvt Ltd
08.2019 - 08.2021
Associate
Prompt Personnel Consultancy Services Pvt Ltd
08.2017 - 08.2019
Bachelor of Engineering -
Savitribai Phule Pune University
04.2001 -
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