Rohit Kerkar
Mumbai
Summary
I am an experienced digital marketing strategist and marketing consultant with over 18+ years of experience in driving digital brand transformation and crafting successful creative digital marketing campaigns.
A pioneer in India's digital marketing space, I am now looking at offering my wealth of experience in harnessing the power of digital channels to achieve substantial business growth for businesses in United Arab Emirates (UAE).
Passionate about professional career growth, I am excited about the future of digital marketing in this region. With my expertise, industry knowledge, and commitment to excellence, I am very confident to make a significant contribution and to become an industry thought leader.
Overview
17
17
years of professional experience
Work History
Founder & Managing Director
Digital Strings
Mumbai
2013.08 - Current
- With a proven track record of success in the digital marketing space, I have established myself as a trusted industry expert. I have successfully run a boutique digital marketing agency, Digital Strings, for over 10+ years now.
- Under my leadership as a Founder & Managing Director at Digital Strings, the digital marketing agency has generated a revenue of 300M+ since its inception.
- I have built a high-performing team of close to 40+ digital marketing professionals over the years and have managed clients from various verticals including healthcare and wellness, fashion and lifestyle,
tech, retail, B2B, finance, real estate, etc. - I am known in the industry for my ability to deliver ROI-driven digital marketing solutions that amplify digital presence and drive business growth for a brand.
- I have worked with leading brands such as Narayana Health, Dmart Ready, Syska LED, Manyavar, JL Morisons Group, Asus, LIC Of India, Spar, Senco Gold, Howard Delafield International, AGS Transact, Rate Gain, Medtronic, Bertoli, Northpoint Institute, Cetaphil, Omron, Invisalign, etc. to name a few renowned ones and many more in past 10+ years at Digital Strings.
- My expertise and reputation in the industry have also led some of the leading mainline advertising/marketing agencies like Nielsen India, Mullen Lowe Lintas, Adfactors PR, and McCann Group to bring on board Digital Strings as their trusted digital execution outsourcing partner.
- In addition to my entrepreneurial journey, I played a pivotal role prior to forming Digital Strings in setting up the digital practice in a leading PR agency of India, Adfactors PR. This helped them to open a new revenue stream with a digital service offering and contributed to their business expansion. Within a span of 3 years before moving out of the company, the Digital PR Practice SBU contributed about 15% of revenue to the company.
- Over the years, I have built strong relationships with industry leaders, media houses, digital influencers, talent management agencies, and technology tools.
- My network and collaborations have enriched my insights into the evolving digital marketing landscape. I am also versed with the knowledge of various digital analytics and marketing automation tools.
Digital Marketing Team Leader
Adfactors PR
Mumbai
2011.04 - 2013.06
Digital Marketing Manager
Customer Centria
Mumbai
2010.07 - 2011.04
Social Media Marketing Director
eBrandz
Mumbai
2007.05 - 2010.06
Education
Some College (No Degree) -
Mumbai University
MumbaiSkills
- Digital Marketing
- Digital Strategy
- Performance Marketing
- Creative Strategy
- Content Marketing
- Digital Transformation
- Media Planning & Buying
- Digital PR
- Influencer Marketing
- Digital Analytics
- Search Optimization
- Website Consultation
- Business Development
- Client Servicing
Languages
English
First Language
Hobbies
- Sports, Music, Movies, Current Affairs
Timeline
Founder & Managing Director
Digital Strings
2013.08 - Current
Digital Marketing Team Leader
Adfactors PR
2011.04 - 2013.06
Digital Marketing Manager
Customer Centria
2010.07 - 2011.04
Social Media Marketing Director
eBrandz
2007.05 - 2010.06
Some College (No Degree) -
Mumbai University
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