ROHIT KUMAR
Gurugram
Summary
Senior Marketing Manager with extensive experience in enhancing brand visibility and achieving significant conversion rate improvements. Proficient in digital marketing strategies, utilizing tools such as Google Ads and Meta Ads to drive campaign success. Demonstrated ability to lead diverse teams and manage projects that result in revenue growth and increased market share. Expertise in developing strategic marketing plans tailored to customer needs, fostering innovation and collaboration to achieve business objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
IREED Academy
Gurugram
01.2025 - Current
- Developed strategic content to position IREED’s MBA program, enhancing brand awareness in Delhi NCR region.
- Collaborated with academic and admissions teams to double inquiry-to-enrollment conversion rates.
- Optimized lead nurturing funnels through WhatsApp, email marketing, and telecalling, achieving 25% monthly conversion rate.
- Analyzed performance metrics on Meta Ads and Google Ads, reducing cost per lead by 30% while boosting engagement.
- Planned and executed advertising campaigns across online, print, and additional mediums.
- Designed creative assets for digital channels, including websites, emails, social media, and display ads.
- Compiled monthly and yearly performance reports to assess marketing effectiveness.
- Supervised creation of marketing materials and negotiated contracts with advertising vendors.
- Implemented A and B testing strategies across multiple channels to measure effectiveness of various tactics.
- Coordinated with sales teams to develop marketing strategies that align with sales objectives.
- Analyzed campaign performance data to identify opportunities for optimization and improvement.
Senior Marketing & Data Manager
High School Moms & GIDE.AI
Gurugram
07.2023 - 12.2024
- Designed and implemented comprehensive marketing strategies aligned with business objectives for sustained growth.
- Leveraged digital channels, including SEO, SEM, PPC, social media, and email marketing to enhance brand visibility.
- Tracked campaign performance and interpreted market trends to refine strategies for maximum ROI.
- Managed and mentored cross-functional teams, fostering collaboration and innovation within a results-oriented culture.
- Analyzed consumer behavior and industry trends to ensure targeted and impactful marketing efforts.
- Coordinated with internal teams and external stakeholders to execute high-impact marketing projects on time and within budget.
- Compiled and submitted monthly and yearly reports.
Social Media Manager
The Lantern Studios
Gurugram
01.2023 - 07.2023
- Developed and executed tailored social media strategies, increasing brand visibility and engagement.
- Managed paid and organic campaigns on Facebook, Instagram, LinkedIn, and Twitter, enhancing ROI.
- Monitored key performance metrics through Google Analytics and Hootsuite, delivering insights for campaign optimization.
- Engaged followers and responded to inquiries, building a loyal online community.
- Collaborated with clients to align social media solutions with their goals, exceeding expectations.
- Incorporated industry trends and innovative techniques to maintain clients' competitive advantage.
- Coordinated efforts with creative and content teams to ensure timely campaign delivery.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Developed and implemented strategic social media marketing plans.
Sales & Marketing Executive
SBI Payments & Services Pvt. Ltd.
Gurugram
01.2022 - 01.2023
- Assisted professionals by listening in on customer calls and suggesting techniques to close sales.
- Reviewed customer complaints to determine appropriate methods for resolution.
- Identified opportunities for cross-selling additional products or services.
- Maintained relationships with clients through email campaigns, phone calls, and meetings.
- Delegated work to staff, setting priorities and goals.
- Responded promptly to customer inquiries via phone or email in a professional manner.
- Generated leads through cold-calling, networking events.
- Maintained updated knowledge through continuing education and advanced training.
- Compiled weekly and monthly reports of sales activities for management review.
- Conducted market research to identify potential customers and their needs.
- Analyzed customer feedback and provided reports on trends to management.
- Developed and implemented sales strategies to increase market share.
- Monitored industry trends and news related to company products and services.
- Assisted in product development by providing input on customer preferences.
Education
Bachelor of Science - Physical Science
Ramjas College
Delhi05-2020
Skills
- Canva and Photoshop
- Leadsquared and HubSpot
- Zoom and Google Meet
- AI and GPT technologies
- Meta, Instagram, and Twitter ads
- Google Ads and PPC advertising
- Excel and Microsoft Office Suite
- Typeform and Hootsuite integration
- Zapier automation
- Content marketing strategies
- Lead generation techniques
- Email marketing campaigns
- Campaign management skills
- Customer relationship management (CRM)
- Digital marketing expertise
- Channel marketing initiatives
Certification
- Digital Marketing
- MS Excel
- Facebook ads manager
- Google Video Ads
- Google Search Ads
- LinkedIn Sales Navigator
- LinkedIn Marketing Solutions Fundamentals
- GA 4
- Google Ads
Languages
Hindi
First Language
English
Advanced (C1)
C1
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
RemoteHybridOn-SiteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionPaid time offPaid sick leaveHealthcare benefits4-day work weekTimeline
Senior Marketing Manager
IREED Academy
01.2025 - Current
Senior Marketing & Data Manager
High School Moms & GIDE.AI
07.2023 - 12.2024
Social Media Manager
The Lantern Studios
01.2023 - 07.2023
Sales & Marketing Executive
SBI Payments & Services Pvt. Ltd.
01.2022 - 01.2023
Bachelor of Science - Physical Science
Ramjas College
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