Rohit Kumar
Business Analyst
Gurgaon
Summary
Business Analyst with 2 years of experience translating complex data into actionable insights. Proficient in data analysis, requirements gathering, and process improvement. Facilitated cost-saving projects, enhanced user experiences, and drove strategic decision-making. Driving cross-functional success through analytical thinking.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
Work History
Business Analyst
Park+
Gurugram
10.2021 - Current
- Saved 60% PG Cost: Implemented cost optimization for payment gateway by analyzing last 30-day transaction data. Segmented high-frequency users and introduced incentivized model without affecting user satisfaction and monthly transacting users.
- Fraud Detection: Owned and developed automated pulse reports via Python, enhancing oversight and curbing promo code abuse by different bank FASTag users and also for detecting fraud through web recharge.
- User Persona: Made targeted user persona for different products and assessing their awareness levels. Segmented users accordingly, resulting in a 15% surge in engagement and a 10% rise in transactions.
- Gift Voucher: Developed Gift voucher business from the scratch. Innovatively designed a captivating UI and implemented multi-level user segmentation, elevating user engagement. Now it's premier user retention product.
Education
Master of Science - Int. Master of Science in Applied Mathematics
IIT ROORKEE
ROORKEE 07.2012 - 05.2017
Skills
Data Analysis
undefinedTimeline
Business Analyst
Park+
10.2021 - Current
Master of Science - Int. Master of Science in Applied Mathematics
IIT ROORKEE
07.2012 - 05.2017
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