Rohit Kumar
Chandigarh
Summary
Experienced digital marketer proficient over four years of expertise in media planning, performance marketing, SEO, SEM, and analytics. Expert at leveraging market trends and emerging technologies to maximize digital presence and achieve tangible ROI.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
AdGlobal360
Chandigarh
2022.03 - Current
- Managed operations for brand and its dealer network, Crafting media plans, Model Promotion, Campaign ROI and stakeholder relations.
- Collaborated with Brand teams to develop regional offer-driven ad creatives and executed campaigns to boost engagement and conversions.
- Allocate a monthly budget of over 30 lacs across all channels for paid advertising to enhance brand awareness, drive model consideration, and generate leads for dealers.
- Maximize campaign performance through data-driven analysis using tools like Performance Max, Portfolio Ad Bidding, and Campaign bid optimization to increase leads for low-selling models.
- Conducted stakeholder meetings to analyze performance and conversion, Campaign ROI, SEO and business growth.
Account Manager
Carwale.com
Jaipur
2019.11 - 2022.03
- Managed dealer accounts, selling lead and media packages to drive revenue and retain key accounts with exceptional service
- Collaborated with major brands delivering beneficial ROI, and driving business growth resulting 70% increase in revenue for region
- Oversee 50 dealers across four major cities, ensuring consistent service delivery and driving upsells to existing clients.
Education
Bachelor of Technology with Petroleum Stream -
Bhagwant University
Ajmer05.2019
Skills
- Account Management
- Media Strategist
- Affiliate Marketing
- Social Media Advertising
- Display Advertising
- Performance Marketing
- Consumer Insight
- Brand Management
Certification
- Google Ads Certification, 05/01/2020
- Artificial Intelligence, AI, 02/01/2018
Timeline
Marketing Coordinator
AdGlobal360
2022.03 - Current
Account Manager
Carwale.com
2019.11 - 2022.03
Bachelor of Technology with Petroleum Stream -
Bhagwant University
- Google Ads Certification, 05/01/2020
- Artificial Intelligence, AI, 02/01/2018
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