Rohit Kumar

Business:

• Responsible for Sales operations like Shipment, Retails & collection for assigned AOR.
• Inventory management ensuring timely delivery to customer, seasonal requirements, better asset turns & appropriate ROI to dealers.
• Data based decision making to increase Market share & profitable volume growth.

New Customer Acquisition:

• Planning & Execution of ATL & BTL activities with association of Marketing team.
• Ensuring presence of dealers on new age digital platform like Facebook, Instagram & Whatsapp for digital leads.
• Content creation as per local requirements for Marketing purposes & training purposes.

Financial Management:

• Utilizing In-house finance, NBFC, Nationalize banks & Private banks for Equipment loan, Better fund rotation and competitiveness by working closely with In-House finance team & Bank Relation team.
• Ensuring fulfillment of Financier's requirement like TA rotation & timely RC submissions.
• Arrangement of funds for seasonal requirement in terms of TA & Bank Guarantees.

Scaling of Dealer's buying/selling Capacity:

• Appointment of new channel partners in Vacant territories, Under utilized territories & by replacement of Non performing dealers.
• Appointment of dealer manpower through various sources with the help of dealer development team.
• Ensuring effective coverage through appropriate dealer branch additions.
• Training of Manpower based on skills requirement with the help of training team.

Market study, Analysis, Generation of new business opportunities & Project Management:

• Study of customer behavior by sales lost analysis and prepare action plan according to that.
• Continuous involvement with Progressive farmers to understand new coming agriculture practices and further adaptation.
• Segment-wise product portioning planning.
• Fostering relations with Agriculture community to find out new business opportunity.

• Responsible for Sales operations like, Shipment, Retail & Collection for assigned AOR.
• Execution of BTL Activities as per given plan for lead generation.
• Monitoring of dealer's fund and ensuing faster rotation.
• Working closely with dealer sales team for deals closers.
• Work closely with Support Functional team as per plan.

· Responsible for BDRC & Lead Generation i n assigned territory.

· Trained and mentored junior sales staff, improving team performance and productivity.

· Collaborated with the marketing team to develop promotional materials and campaigns.

· Analyzed sales data to inform strategic decision-making and optimize sales processes.

· Negotiated and closed deals in competitive markets.

• As a part of Marketing team ensuring execution of BTL Activities.
• Work together with dealer sales team for deal closers.