Rohit Kumar
Advertising sales analyst
Summary
Experienced account manager with a strong background in managing operations for major e-commerce platforms. Successfully oversaw 130 brands, resulting in a GMV of 5 crores. Proven track record of optimizing performance metrics, leading to significant improvements in operational efficiency and cost reduction. Skilled in building and maintaining strong client relationships, particularly with high-net-worth clients, resulting in increased client satisfaction and retention. Demonstrated ability in sales and revenue generation, consistently exceeding monthly targets. Proficient in data analysis and reporting using Power BI, providing actionable insights and improved ROI. Experienced in team management, fostering a collaborative work environment, and ensuring team productivity. Key skills include account management, customer relationship management, sales and revenue generation, performance optimization, data analysis, team management, client education, and cold calling. Adept at providing expert guidance in equity and commodity markets, supporting clients with intraday tips and marketing strategies.
Energetic Sales Representative with 5 years of B2B sales experience in-person and by phone. Money-motivated with strong closing skills. Exceptional record of surpassing sales quotas and penetrating new accounts.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Advertising Sales Representative - Account Management
Accenture
01.2022 - Current
- Managed account operations for major e-commerce platforms in India , overseeing 130 brands with a GMV of 5 crores , resulting in a 20% increase in sales over 12 months.
- Optimized performance metrics , leading to a 15% improvement in operational efficiency and a 10% reduction in costs .
- Designed and executed strategies that improved account retention by 25% within six months, consistently meeting monthly retention targets.
- Enhanced customer satisfaction , achieving a 30% increase in positive feedback and a 20% reduction in customer complaints , surpassing monthly satisfaction targets.
- Utilized Power BI to analyze campaign data, track CPC bidding performance, and generate actionable insights, resulting in a 25% increase in ROI , consistently meeting monthly performance targets.
- Optimized ad campaigns , leading to a 20% increase in click-through rates (CTR) and a 15% increase in conversion rates , regularly exceeding monthly ROI targets.
- Played a key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
Sr. Relationship Manager
OnePaper Research
08.2021 - 03.2022
- Supported customers in equity and commodity markets , providing expert guidance and assistance, resulting in a 10% increase in client satisfaction .
- Provided daily calls from the research team , delivering timely and actionable insights to clients.
- Acquired new customers and consistently met targets , contributing to the company's growth by expanding the customer base.
- Handled HNI clients with investments ranging from 50 lakhs to 2 crores , offering personalized services and maintaining strong relationships, resulting in a 30% increase in client retention .
- Generated revenue for the company by acquiring new customers , resulting in a 25% increase in overall revenue .
- Managed a team of 5 members , generating a monthly revenue of 5 lakhs and ensuring team performance and productivity, achieving team targets consistently .
Relationship Manager
DreamGains Financials India Pvt Ltd
01.2020 - 07.2021
- Cold calling customers and converting them into potentials , making 240 to 300 calls a day .
- Generate revenue for the company by acquiring new customers .
- Boost revenue by recommending a more premium or different product to existing customers .
- Foster a cordial relationship with customers by supporting them in the stock and commodity markets .
- Achieving monthly targets , including a monthly target of 1 lakh .
- Providing intraday tips and supporting clients in the equity market .
- Built and maintained relationships with new and existing clients , providing a high level of expertise.
- Responded to customer inquiries and resolved complaints , establishing trust and increasing satisfaction
Education
Bachelor in Technology - civil engineering
Kalinga Institute of Industrial Technology
01.2016 - 01.2020
12th - Advertising Sales Representative
MCKV
10th - undefined
MCKV
Skills
Account Management: Successfully managed account operations for major e-commerce platforms, overseeing 130 brands with a GMV of 5 crores Coordinated with various stakeholders, ensuring timely delivery of services and maintaining high standards of performance
Customer Relationship Management: Built and maintained relationships with new and existing clients, providing a high level of expertise Regularly communicated with clients, understood their needs, and offered tailored solutions to enhance satisfaction and retention
Sales and Revenue Generation: Generated revenue for the company by acquiring new customers and recommending premium products Consistently achieved a monthly target of 1 lakh, demonstrating strong sales skills and strategic thinking
Performance Optimization: Optimized performance metrics, leading to a 15% improvement in operational efficiency and a 10% reduction in costs Analyzed processes, identified areas for improvement, and implemented effective strategies
Data Analysis and Reporting: Utilized Power BI to analyze campaign data, track CPC bidding performance, and generate actionable insights Resulted in a 25% increase in ROI, showcasing the ability to leverage data for strategic decision-making
Team Management: Managed a team of 5 members, generating a monthly revenue of 5 lakhs and ensuring team performance and productivity Set goals, provided guidance, and fostered a collaborative work environment
Client Education and Support: Educated clients on specific marketing strategies to increase sales and overall promotion effectiveness Provided intraday tips and support in the equity market, helping clients make informed decisions
Cold Calling and Lead Conversion: Cold called customers, making 240 to 300 calls a day, and converted them into potential clients Demonstrated strong communication skills and persistence in achieving lead conversion
Timeline
Advertising Sales Representative - Account Management
Accenture
01.2022 - Current
Sr. Relationship Manager
OnePaper Research
08.2021 - 03.2022
Relationship Manager
DreamGains Financials India Pvt Ltd
01.2020 - 07.2021
Bachelor in Technology - civil engineering
Kalinga Institute of Industrial Technology
01.2016 - 01.2020
12th - Advertising Sales Representative
MCKV
10th - undefined
MCKV