Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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ROHIT KUMAR

Dehradun

Summary

Results-driven Digital Asset Manager with extensive experience at Northern Tool & Equipment, excelling in digital asset management and workflow optimization. Proven ability to enhance productivity by 25% through effective collaboration and strategic implementation of PIM and DAM solutions. Skilled in metadata tagging and committed to empowering teams with robust training and best practices.

Overview

11
11
years of professional experience

Work History

DIGITAL DESIGNER ASSET MGMT COORDINATOR

NORTHERN TOOL & EQUIPMENT
03.2023 - Current
Acquia Widen DAM Implementation Project

A digital asset management (DAM) system was implemented and maintained using Acquia Widen, providing streamlined asset workflows, enhanced collaboration, and secure asset access for a mid-size marketing-driven organization.

System Management & Maintenance
  • Managed the day-to-day operation of the DAM system, performing regular health checks and updates to ensure optimal uptime, reliability, and platform functionality.
  • Conducted periodic audits of site analytics and system dashboards to monitor usage, identify bottlenecks, and deliver performance improvements.
User Support & Training
  • Organized virtual and in-person training sessions leveraging Acquia Academy resources, creating custom how-to guides, and facilitating interactive DAM User Groups to build DAM maturity and drive adoption.
System Configuration & Customization
  • Configured folder structures, asset types, and custom metadata fields to match unique marketing, creative, and IT team workflows.
Asset Organization & Metadata Management
  • Developed taxonomy standards for asset categorization, tagging, and metadata, harnessing Acquia DAM’s AI-powered auto-tagging to improve searchability and content reuse.
  • Implemented rule-based automation for notifications and content lifecycle management, ensuring up-to-date assets throughout marketing portals and campaign folders.
Security & Access Control
  • Managed user roles and permissions to maintain strict access control, leveraging DAM’s permission features to limit sensitive asset exposure and meet compliance requirements.
Performance Monitoring & Optimization
  • Utilized built-in analytics to continually measure system performance, asset usage, and workflow efficiency.
  • Acted on insights from dashboard metrics to optimize upload speeds, asset delivery, and metadata coverage.
Integration & Collaboration
  • Worked cross-functionally with marketing, IT, and creative teams to define requirements and integrate DAM with platforms such as Drupal, HubSpot, and third-party creative solutions, including APIs and managed partner integrations.


DIGITAL ASSETS LIBRARY ANALYST

DYNPRO INDIA PVT LTD
02.2022 - 02.2023
  • Managed and organized digital assets, ensuring easy retrieval and access for team members
  • Implemented and maintained DAM systems, optimizing asset workflows and storage solutions
  • Collaborated with cross-functional teams to ensure proper tagging and metadata for all assets
  • Conducted regular audits to ensure data integrity and compliance with company standards
  • Developed and provided training sessions for staff on best practices for digital asset management
  • Assisted in the migration of assets from legacy systems to new DAM platforms
  • Analyzed asset usage and provided reports to improve asset management strategies

SENIOR REMOTE ASSET ENGINEER

DELUXE ENTERTAINMENT SERVICES INDIA PVT LTD
01.2015 - 10.2021
  • Strategically organize and manage digital assets for seamless ingestion into the Digital Asset Library (DAL), collaborating effectively with agencies
  • Drive the entire lifecycle of image assets, ensuring efficient ingestion, archiving, and expiration management within the DAL and PIM System
  • Spearhead the implementation of DAL enhancements, focusing on user experience optimization and robust data governance
  • Develop and refine engaging training materials for the PIM and DAM platforms to empower users

Education

BACHELOR OF TECHNOLOGY - Electronics & Communication Engineering

G.B. Pant Engineering College
07-2013

Skills

  • Digital asset management
  • Metadata tagging
  • Workflow Optimization
  • Product information management
  • Content management systems
  • Widen Collective
  • Adobe Experience Manager
  • Bynder and Canto
  • Adobe Workfront
  • Project Management
  • Adobe Creative Suite
  • Informatica Product P360 PIM

Personal Information

  • Date of Birth: 04/09/92
  • Nationality: Indian

Timeline

DIGITAL DESIGNER ASSET MGMT COORDINATOR

NORTHERN TOOL & EQUIPMENT
03.2023 - Current

DIGITAL ASSETS LIBRARY ANALYST

DYNPRO INDIA PVT LTD
02.2022 - 02.2023

SENIOR REMOTE ASSET ENGINEER

DELUXE ENTERTAINMENT SERVICES INDIA PVT LTD
01.2015 - 10.2021

BACHELOR OF TECHNOLOGY - Electronics & Communication Engineering

G.B. Pant Engineering College
ROHIT KUMAR