Rohit Kumar Morla
Account Manager
Mumbai,MH
Summary
Seeking a position of Marketing Manager to implement innovative marketing strategies & utilize 4+ years of experience.
As a Certified Marketing Professional with a Master's degree in Marketing and Operations, I possess 4+ years of experience in both offline and online marketing activities. I am seeking a challenging role as a Marketing Manager to utilize my skills in data analysis, sales management, marketing analytics, client handling, media planning, social media marketing, and shopper marketing to implement innovative marketing strategies.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
3
3
Certifications
Work History
Customer Development Officer
Colgate Palmolive
01.2021 - Current
- Led a team of 30 SSM, 14 Stockists, 1 team Lead & 5 Promoters in this stint
- Grew the Colgate-Palmolive business in Tirupati by a strong 9% in 2022, which was twice the L5Y CAGR Growth
- Instrumental in charting the strategy for the region to leverage opportunities like the growth wave of Naturals segment, customer level opportunities in Modern Trade and efficiencies
- Focused on bringing back the efficiencies and ensured the health of the distribution system, with right changes in infra
- Consequentially, the region hit the ever-highest efficiencies from July 22 and has consistently topped the national leader board across many priorities and Go-to-markets
- Used Shopper focused approach to grow and win in both indirect channel (through stockist partners) and direct channel (Customers like Walmart, Reliance, Big Basket)
- Part of a team charting out the retail strategy for Modern Trade Business with focus on incremental assortment sell-in, driving premiumization and driving offtakes
Customer Development Trainee
Colgate Palmolive
01.2019 - 01.2021
- Led a team of 20 SSM 12 Stockists and 2 Promoters
- My zone was the growth engine for the area at 20%+ growth, when the market growth was soft due to covid
- Received YCMAD Nomination (India) for a project on SSM Motivation for Mega Bike Incentive
- 50% Increment qualitatively and 75% of team achieving the incentive in spite of covid
- Successfully planned and executed SVS (Naturals) Mega Distribution drive for the area
- It has led to number 1 position in nationwide chart
- Leading in smile store initiative in APTG Region with 70% RL Conversion
Customer Development Intern
Colgate Palmolive
01.2019 - 12.2019
- Awarded Best Intern of 2019 South Branch (Out of 25 Interns)
- Created a motivational video which was used for motivating ssm
- Created Infrastructure corrections of 2 stockists which led to Incremental business of 6%
Assistant Sales Manager
iAdore
01.2018 - 12.2018
- Awarded Best Intern by the Organization
- Organized and Coordinated Summer camp
- Maximized the Sales of Life Skills 360 and Next Skills 360 products
- Imparted quality training to Government and Private school students of Next Skills 360 product
Education
MBA/PGDM - Marketing
Institute of Management Technology (IMT)
01.2016 - 01.2019
B.Tech/B.E. - Computers
Sathyabama University
01.2012 - 01.2016
12th - Andhra Pradesh, English
10th - Maharashtra, English
Skills
Data Analysis
Certification
Performance Marketing (Growth School), 04/30/24
Accomplishments
- Led MBA cricket team to win the IHL championship.
- Recognized as Best Intern among 25 interns in iAdore.
- Received YCMAD Nomination for SSM Motivation project.
- Awarded Best Intern in Colgate Palmolive.
Personal Information
- Date of Birth: 05/28/94
- Gender: Male
- Marital Status: Single / Unmarried
Timeline
Customer Development Officer
Colgate Palmolive
01.2021 - Current
Customer Development Trainee
Colgate Palmolive
01.2019 - 01.2021
Customer Development Intern
Colgate Palmolive
01.2019 - 12.2019
Assistant Sales Manager
iAdore
01.2018 - 12.2018
MBA/PGDM - Marketing
Institute of Management Technology (IMT)
01.2016 - 01.2019
B.Tech/B.E. - Computers
Sathyabama University
01.2012 - 01.2016
12th - Andhra Pradesh, English
10th - Maharashtra, English
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