Rohit Mane
Pune
Summary
Campaign Planning & SEO specialist with 8 years of experience in digital marketing industry. Implemented several lucrative marketing campaigns with a focus on e-business optimization and original content development. With my core experience in digital marketing, I will utilize all my skills and abilities to the growth of the organization and which will be helpful in my professional growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Campaign Planning Specialist
IBM India Pvt. Ltd.
Pune
11.2022 - Current
- As a campaign planning specialist, working on email campaigns with the use of automation tools: Salesforce Unica, Aprimo, and Litmus.
- Targeted segmentation: Leveraging data to identify and target specific audience segments, ensuring personalized and relevant messaging
- Customer journey mapping: Developing comprehensive strategies that align with the customer's path from awareness to conversion, optimizing engagement at each touchpoint
- A/B testing: Conduct experiments to compare different campaign elements, such as subject lines, visuals, or calls to action, to identify the most effective approach
- Marketing automation: Utilizing software platforms to automate repetitive marketing tasks, streamline processes, and nurture leads at scale
- Auditing of landing pages and web pages, also reviewing the responsiveness of the website and landing pages
- Content proofing optimization
SEO Analyst & Digital Marketing Executive
Seagull Advertising
Pune
09.2020 - 10.2022
- Website Ranking Improvement on Google Search Engine.
- Developed and implemented SEO strategies including creating SEO optimized content, and researching keywords and search engine rankings.
- Website ranking improvement on Google and other search engines.
- On-Page, Off-Page SEO Optimization, and Technical SEO Optimization.
- Keyword Research and competitor research analysis.
- Organic Lead Generation.
- Planning of SEO Strategy according to the client’s business model.
- Increased the visibility of a website and leading to a higher number of visitors to the actual website.
- UpToDate with current SEO technologies and tools.
- Weekly and monthly monitoring SEO progress and tracking the
reports
Digital Marketing Executive And SEO Analyst
Mark Space Media Pvt. Ltd
Pune
12.2019 - 07.2020
- Developed and implemented SEO strategies, including creating SEO-optimized content and researching keywords and search engine rankings.
- Website Ranking Improvement on Google And Other
Search Engines - On-Page Off-Page SEO Optimization And Technical SEO Optimization
- Keyword Research and competitor research analysis
- Organic Leads Generation
- Planning of SEO Strategy according to the client’s business model
- Weekly and monthly monitoring SEO progress and tracking the reports
SEO Analyst
7 Seas Solutions (Now Known as Mitraya Solutions)
Pune
02.2019 - 12.2019
- SEO strategy planning according to client's business model
- Website ranking improvement on Google and Bing search engines.
- On-page, Off-page & Technical SEO optimization
- Keyword Research And Competitor Research
- Weekly and monthly monitoring the progress
- Responsible for increasing the website traffic and visibility of a website
Digital Marketing Executive
Prefix Solutions LLP
Pune
02.2015 - 08.2018
- Managed Digital Marketing Campaigns
- Business development Executive.
- Organic and paid social media marketing campaigns
- Google Ad Campaign
- Strategy planning as per client's business model
- Bulk SMS And Whatsapp Campaign
- Email Marketing
Education
Bachelor of Engineering - Computer Engineering
Pune University
Pune10.2020
Skills
- Campaign Planning
- SEO
- Digital Marketing
- Content Optimization
- Google Analytics
Certification
- Digital Marketing
- SEO
Tools
- Unica
- Aprimo
- Litmus
- Google Analytics
- SEMRush
- Ahrefs
- Google Search Console
- Structured Data Testing Tool
- Google Keyword Planner
- Small SEO Tool
Languages
Marathi
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Timeline
Campaign Planning Specialist
IBM India Pvt. Ltd.
11.2022 - Current
SEO Analyst & Digital Marketing Executive
Seagull Advertising
09.2020 - 10.2022
Digital Marketing Executive And SEO Analyst
Mark Space Media Pvt. Ltd
12.2019 - 07.2020
SEO Analyst
7 Seas Solutions (Now Known as Mitraya Solutions)
02.2019 - 12.2019
Digital Marketing Executive
Prefix Solutions LLP
02.2015 - 08.2018
Bachelor of Engineering - Computer Engineering
Pune University
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