Rohit MC
Media Ad Sales & AI Driven Social Listening Platform Marketing Professional With Over 14 Years Of Experience
Gem Regency, Nirguna Mandir Layout, S.T Bed , Near 1st Block,Koramangala
Summary
"Dynamic and results-oriented sales and marketing professional with a wealth of experience in advertising sales, Demand-Side Platform (DSP), Supply-Side Platform (SSP), Real-Time Bidding (RTB) platforms, and AD Fraud Detection and Mitigation SaaS solutions. A proven track record of success in selling ad inventory and SaaS platforms to global clients, combined with expertise in devising and executing comprehensive marketing strategies, Account-Based Marketing (ABM), and Go-To-Market (GTM) strategies. Thrives in fast-paced environments, adept at driving revenue growth, forging strategic alliances, and delivering innovative solutions to meet and exceed business objectives."
Overview
18
18
years of professional experience
5
5
Languages
Work History
VP - Head of Global Sales & Marketing
ClearTrust
03.2023 - Current
- Leadership and Management:Spearheaded sales and marketing efforts for ClearTrust's AF fraud SaaS platform, effectively leading a team to drive revenue growth and market expansion.
Managed a team responsible for handling global client relationships, ensuring client satisfaction and retention while maximizing sales opportunities.
- Sales Achievement:Consistently exceeded sales targets, driving significant revenue growth year over year.
Successfully negotiated contracts with key global clients, resulting in high-value partnerships and increased market share.
- Marketing Strategy:Developed and implemented comprehensive marketing strategies tailored to target global clients, leveraging a mix of digital marketing, content marketing, and account-based marketing (ABM) tactics.
Utilized data-driven insights to optimize marketing campaigns and effectively reach decision-makers within target accounts.
- Account-Based Marketing (ABM):Led the development and execution of ABM initiatives, focusing on personalized outreach and tailored messaging to key accounts.
Collaborated cross-functionally with sales, marketing, and product teams to align ABM efforts with overall business objectives and drive engagement with target accounts.
- Client Relationship Management:Cultivated strong relationships with global clients, serving as the primary point of contact and trusted advisor.
Proactively addressed client needs and concerns, ensuring high levels of satisfaction and retention.
- Market Analysis and Insights:Conducted market research and competitive analysis to identify emerging trends, opportunities, and challenges in the AF fraud SaaS market.
Leveraged market insights to refine product positioning, enhance marketing messaging, and inform strategic decision-making.
- Cross-Functional Collaboration:Collaborated closely with cross-functional teams including sales, marketing, product development, and customer success to drive alignment and maximize business impact.
Facilitated communication and knowledge sharing across teams to ensure a unified approach to serving global clients and achieving business objectives.
- Thought Leadership and Industry Engagement:Established ClearTrust as a thought leader in the AF fraud SaaS space through participation in industry events, conferences, and webinars.
Contributed articles, whitepapers, and thought leadership content to industry publications to showcase expertise and drive brand awareness.
- Continuous Learning and Development:Proactively pursued professional development opportunities to stay abreast of industry trends, best practices, and emerging technologies related to fraud detection and SaaS solutions.
Applied new knowledge and skills to enhance sales and marketing strategies and drive business growth.
- Results and Impact:Demonstrated measurable results in terms of revenue growth, client acquisition, and market expansion, positioning ClearTrust as a leader in the AF fraud SaaS market.
Received recognition and accolades for outstanding performance and contributions to the company's success.
Country Head (India)
Propellerads (Adtech Holding)
08.2022 - 03.2023
- Searching and onboarding of new clients
- Negotiating and establishing long term contracts, building credibility and provision of a leading experience for the clients
- Coordinating the clients' technical integration as required
- Analysis of current results and their optimization in order to increase sales turnover for the clients and enhance the Customer's cooperation with them
- Interaction with the current pool of the high-value clients in order to increase sales turnover
- Working with different verticals of clients and finding the best proposals for them which suit their business needs
- Participating in new leads generation activities like conferences, webinars, etc
- Work with customers to provide feedback to development teams for new features
- Generate new sales and establish new accounts by careful planning and execution
- Drive new ideas and engage in the further development of the company
- Research, locate, define and target key business prospects
- Upselling and engaging the partners to the other AdTech projects
- Fulfil and manage the set targets and tasks of the Head of Business Development
Social Listening Tool Sales & Influencer Marketing
Eleve Media
02.2022 - 08.2022
- Enable advertisers to explore effecting advertising strategies based on Content.
- Head sales( South India) for Rank me online a pioneering, AI enriched digital consumer intelligence social media management tool.(Rankmeonline.com)
- Head Sales (South India) for Eleve's AI driven Influencer Marketing Platform.
- Help brands on their Influencer marketing solution journey right from the selection of right influencer (Celebrity, CAT A, CAT B, CAT C, Micro , Nano) to creating the content strategy to crating and amplification of Content.
- Lead a team of sales persons to be the agency's face and handel client interaction related to planing of Influencer marketing soulution & providing social listening solutions.
Manager Emerging Markets - South
ShareChat
04.2021 - 02.2022
- Understand advertisers' constraints for digital adoption and work relentlessly to create/identify new growth opportunities.
- Lead and manage tri-party communication with advertisers and brands.
- Provide thought-leadership with innovative marketing solutions coupled with leading performance and brand-measurement offerings.
- Brainstorm, identify and implement advertising solutions on ShareChat products to deliver measurable results for clients.
- Serve as an external product consultant on Sharechat owned and operated properties.
- Interface with internal stakeholders (SalesOps, Product etc.) to represent feedback and requirements.
- Demonstrate creativity to design sales methodologies/approaches in collaboration with agencies.
- Plan and build compelling storylines and data-driven presentations that are customized to clients’ business and problems.
- Identified issues, analyzed information and provided solutions to problems.
- Developed team communications and information for meetings.
Vertical Head South & Regional Head
Bytedance India (TikTok & Helo)
06.2020 - 04.2021
- Identify, onboard and manage a portfolio of digital marketing agencies/intermediaries/ influencers in key markets
- Create and execute the business plan with key agency stakeholders while managing the ongoing contractual compliance
- Understand advertisers' constraints for digital adoption and work relentlessly to create/identify new growth opportunities
- Lead and manage tri-party communication with advertisers and brands
- Provide thought-leadership with innovative marketing solutions coupled with leading performance and brand-measurement offerings
- Brainstorm, identify and implement advertising solutions on Bytedance products to deliver measurable results for clients
- Serve as an external product consultant on Bytedance’s owned and operated properties
- Interface with internal stakeholders (SalesOps, Product etc.) to represent feedback and requirements
- Demonstrate creativity to design sales methodologies/approaches in collaboration with agencies
- Plan and build compelling storylines and data-driven presentations that are customized to clients’ business and problems
Consultant
Times Television Network
11.2017 - 06.2020
- Handle advertisement revenue for Times Now , ET Now, zoom, Movies Now, Movies Now HD, Romedy Now &MN+ across Kerala and Rest of Karnataka Manager- Times television Network.
- Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
- Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
Manager
Times Television Network
11.2015 - 11.2017
- Manage Revenue Times Television Network, Kochi, Kerala.
- Handle advertisement revenue for Times Now , ET Now, zoom, Movies Now, Movies Now HD, Romedy Now &MN+ across Kerala and Rest of Karnataka.
- Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
Assistant Manager
Star India Pvt Ltd
09.2014 - 11.2015
- Job Responsibilities:.
- Ad Sales for Channels under Star Network(Star Plus, Life Ok, Movies OK, Star Gold, Channel V,Fox Life , FX, Star Movies, National Geographic.
- Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets.
- Acquire new business through strategic marketing efforts, competitive bidding processes and client referrals.
- Maintaining cordial relations with clients to sustain of the profitability the business.
- Managing client centric operations & ensuring customer satisfaction by achieving delivery & service quality norms.
- Promotional activities & branding solution for the client for the client.
- Personally handle inspections for major accounts, provide consultation and conduct/make sales presentations.
- Complete ad hoc research, knowledge building, business development, market sizing projects AM (Branch vertical head- education).
Vertical Sales Head
Bennett, Coleman & Co. Ltd
11.2010 - 08.2014
- Heading the Education & Automobile vertical for Times Of India All Kerala Edition which includes Kochi, Kozhikode,Trichur & Trivandrum.
- Team Handling.
- Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets.
- Acquire new business through strategic marketing efforts, competitive bidding processes and client referrals.
- Maintaining cordial relations with clients to sustain of the profitability the business.
- Managing client centric operations & ensuring customer satisfaction by achieving delivery & service quality norms.
- Concept selling to prospective clients.
- 5 Promotional activities & branding solution for the client for the client.
- Personally handle inspections for major accounts, provide consultation and conduct/make sales presentations.
- Facilitating communication between cross- disciplinary teams.
- Complete ad hoc research, knowledge building, business development, market sizing projects.
- Analysis of the competitors' services, pricing strategy.
- Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
- Coached account executives in sales and fulfillment strategies.
- Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.
- Monitored sales team performance, analyzed sales data and reported information to National Sales Head.
Events & Activation officer
Events & Activation at The Hindu, The Hindu
08.2008 - 03.2010
- Performing sales of advertising space to a big group of retail.
- Providing and monitoring constructive suggestions for increasing newspaper's standing in the market.
- Responsible for generating new business leads and create advertising solution.
- Identify and understand the trends with client and work closely along with advertising agencies for the ad releases.
- Streamlining efforts and building long-lasting relationships with vital community advertisers for the attainment of company's short & long term goals, which results in a mass revenue growth.
- Brand Activation and organised major events like Life Style Show,Music Fest, Theatre Fest etc.
- Space selling across south in markets like Chennai, Hyderabad, Madurai, Kerala, Coimbatore, Vijaywada, Bangalore where the events were held
Sales Manager
Aviva Life Insurance Company
03.2007 - 08.2008
- Solely accountable for monitoring & recruiting Life Insurance Advisors for generating business a team.
- Adeptly deliver towards attaining annual sales targets within the given timeframe, thereby contributing in enhancing the company's productivity & profitability.
- Analyze the tasks assigned and accountable for optimal utilization of the resources and manpower in a cost effective way.
- Responsible for ensuring proper implementation of competent activations with processes, policies and quality norms as defined by the company.
- Ensure continuous interaction with the customer to make sure that areas of concern can be worked upon for improved service levels.
- Analyze business potential, conceptualize and execute innovative strategies to drive sales, augment turnover and achieve targets.
- Develop and maintain healthy relations with the corporate customers to achieve repeat /referral business.
- M a y.
Business Development Manager
Viola Creative solutions
05.2006 - 08.2008
- Job responsibilities: 1 In charge for 3 team Leaders.
- 2 Controller of Retail and Corporate Sales.
- 3Train and Motivate Sales Personnel.
- 4 Ensure achievement of Targets.
Education
MBA - Marketing
Indian Institute Of Management - Kozhikode (IIM-K)
Kozhikode 01.2014 - 04.2001
Msc Biotechnology - Biotechnology
SRM Arts And Science College
01.2004 - 04.2001
Bachelor of Science - Biotechnology
GRD College
Coimbatore 01.2001 - 04.2001
High School Diploma -
Depaul Public School
Wayanad 01.1997 - 04.2001
Skills
Media Ad Sales
Content Marketing
New Business Development
360 Degree Media Ad Sales
Strategic account development
Solution selling
Group Head
Timeline
VP - Head of Global Sales & Marketing
ClearTrust
03.2023 - Current
Country Head (India)
Propellerads (Adtech Holding)
08.2022 - 03.2023
Social Listening Tool Sales & Influencer Marketing
Eleve Media
02.2022 - 08.2022
Manager Emerging Markets - South
ShareChat
04.2021 - 02.2022
Vertical Head South & Regional Head
Bytedance India (TikTok & Helo)
06.2020 - 04.2021
Consultant
Times Television Network
11.2017 - 06.2020
Manager
Times Television Network
11.2015 - 11.2017
Assistant Manager
Star India Pvt Ltd
09.2014 - 11.2015
MBA - Marketing
Indian Institute Of Management - Kozhikode (IIM-K)
01.2014 - 04.2001
Vertical Sales Head
Bennett, Coleman & Co. Ltd
11.2010 - 08.2014
Events & Activation officer
Events & Activation at The Hindu, The Hindu
08.2008 - 03.2010
Sales Manager
Aviva Life Insurance Company
03.2007 - 08.2008
Business Development Manager
Viola Creative solutions
05.2006 - 08.2008
Msc Biotechnology - Biotechnology
SRM Arts And Science College
01.2004 - 04.2001
Bachelor of Science - Biotechnology
GRD College
01.2001 - 04.2001
High School Diploma -
Depaul Public School
01.1997 - 04.2001