Hi, I’m
ROHIT MISHRA
Panvel
Summary
- Over 6 years' experience in Trade Marketing, Sales & Marketing, Key Account Management, Data Analytics, and Business Development.
- Comprehensive background from Van sales to Key account management and trade marketing.
- My ability to understand complex data and scenarios, and develop and implement effective strategies, is a valuable asset for driving business success and achieving desired objectives/KPIs.
- Experienced with developing and implementing national trade marketing strategies. Utilizes market analysis and consumer insights to drive impactful campaigns. Track record of fostering team collaboration and achieving brand growth.
- Managed categories including Beverages, Groceries, Personal Care & Hygiene, Light Household, Pet Food, and Pest Control.
Overview
11
years of professional experience
1
Certification
Work History
Majan Consumer Division
National Trade Marketing Manager
11.2022 - Current
Job overview
- Managing 22 brands, generating $4 million in revenue. Key brands include S.C. Johnson, Bayara, Fogg, Gandour, Supermax, and Luna
- Excelling in A&P Management, revamping all eighteen agencies from deficit to net positive.
- Leading a pivotal initiative to develop EPOS & Leaflet analytics for actionable market feedback.
- Efficiently managing inventory & stock health (Forecast & Planning), resulting in continuous stock provisioning reversal.
- Proactively creating new opportunities, maintaining annual planning and forecasting for stock shipment and promos, while strategically and operationally assisting dealers to boost business.
- Initiating and creatively solving problems in BTL activities, primarily through in-store promotions like Sampling and POSM.
- Strategically planning and implementing detailed Route to Market approaches based on demography, current coverage, and prospects for all products.
- Continuously tracking and monitoring performance across various sales channels, devising channel-wise growth strategies.
- Spearheading revenue optimization strategies to maximize profitability and drive sustainable growth.
- Implementing multifaceted initiatives to increase market share across various domains, enhancing brand presence and visibility.
- Collaborated closely with cross-functional teams to ensure successful execution of targeted marketing initiatives.
Enhance LLC
Field Sales Manager
01.2020 - 10.2022
Job overview
- Expansion, and profitability for Key Accounts - Lulu, Carrefour, Nesto, Talabat, Sultan Center.
- Orchestrated monthly revenue generation averaging 800,000 USD, surging to 1.5MN USD during Ramadan.
- Demonstrated prowess in Call-to-Action (CTA) and Annual Negotiation with Major Key Accounts, fostering new business avenues and driving revenue growth.
- Pioneered the establishment of Quick E-Commerce channel via Talabat Mart, the Middle East's foremost player, generating supplementary revenue for the organization.
- Established strong client relationships through consistent communication and excellent customer service.
- Increased territory sales by developing and implementing effective sales strategies.
Fairtrade LLC
Management Trainee
06.2018 - 12.2019
Job overview
- Stint was divided between Lower trade for 9 month and Modern trade for 1 year.
- Van Stint for a quarter led to solid understanding of Key FMCG Fundamental of Lines, MSL,OSA & SOS.
- Managed end-to-end Sales & Distribution for the Tier -2 and Tier -3 customers across Muscat - For Period of 6 month.
- Key account stint involved managing top 5 retailer at Country level.
- Managed national level promo event ,Merchandising & Secondary Activations.
Tata Consultancy Services
System Engineer
11.2013 - 06.2016
Education
XIMB
MBA from Marketing & Finance
03-2018
KIIT
B.Tech. from EEE
06-2013
Skills
- Strategic Brand Management
- Revenue Optimization
- Sales Strategies
- Product Launches & Positioning
- Data Visualization
- Data Analytics
- Brand Architecture
- Key account management
- Marketing analytics
- Supply chain coordination
- Pricing strategy
- Category management
- Consumer insights
- Category Management
- Python Programming
- Power BI & DAX
- Advance Excel & VBA
Certification
- Data Analysis and Presentation Skills: the PwC Approach.
- Microsoft Power BI Data Analyst Professional Certificate.
- Google Analytics Individual Qualification (IQ) - Google.
- Statistics Foundations Professional Certificate by Wolfram Research.
- Python for Data Science by Learnbay.
Languages
English
Hindi
Awards
- Part of the team that was awarded as best distributor in MENA for S.C Johnson & Fogg.
- Achieved a record-breaking Ramadan revenue peak in 2022, reaching 1.55MN USD.
- Secured the 2nd Runner-up position in the MENA Region Distribution Championship for Kraft-Heinz in 2021.
- Recognized as the Best Key Account Executive (KAE) in Q1/Q2 2019.
- Emerged victorious in the Mahindra War Room Campus competition, becoming a National Finalist.
Timeline
National Trade Marketing Manager
Majan Consumer Division
11.2022 - Current
Field Sales Manager
Enhance LLC
01.2020 - 10.2022
Management Trainee
Fairtrade LLC
06.2018 - 12.2019
System Engineer
Tata Consultancy Services
11.2013 - 06.2016
- Data Analysis and Presentation Skills: the PwC Approach.
- Microsoft Power BI Data Analyst Professional Certificate.
- Google Analytics Individual Qualification (IQ) - Google.
- Statistics Foundations Professional Certificate by Wolfram Research.
- Python for Data Science by Learnbay.
XIMB
MBA from Marketing & Finance
KIIT
B.Tech. from EEE
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