Rohit Nair

• Strengthened content through proofreading and editing for all client-facing collaterals.
• Developed original content for PRs, blogs, newsletters, and social media.
• Created original scripts for client-facing, and social media videos on social impact, event summaries, and more for more than 150+ clients.
• Developed original content for case studies and decks shared with clients for volunteering.
• Tracked key performance indicators to measure success of campaigns.
• Worked directly with reps of some of the biggest brands worldwide - Amazon, Apple, Nike, IBM, Estee Saint Laurent, ByteDance and more

• Created concise, eye-catching headlines and copy on various national campaigns and collaterals for many internationally renowned clients.
• Created monthly Excel spreadsheets to manage client projects and deadlines as well as brief designers and directors for collaterals and shoots.
• Conducted extensive internet research to provide facts and statistics for articles and blogs, across a multitude of thought domains.
• Written thought leadership articles, finance, and tech, as well as articles pertaining to FMCG, cryptocurrency, and more.
• Delivered all types of content collaterals across campaigns - optimization, awareness building, final stage, reading manuals, national-level videos, and even performed rap songs for ads.

• Completed thorough research into assigned topics.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure for flagship product - Ekam Candles.
• Utilized writing, editing, and proofreading skills to produce engaging and error-free content for in-house brands like L'Arome perfumes, Calorie Care, Swiza and more.

Primarily worked on content and ad campaigns for Flipkart Ads, US Polo Association, Flying Machine, and other Arvind Brands.

• Approved, reviewed and edited content flowing to website.
• Edited and managed blog and long-form content for clients like Amazon, Flipkart, Nykaa, Zilingo, Vedantu, and more.
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First job out of college. Worked as a copywriter primarily on social media for brands like Cure.Fit, Housejoy, Bankbazaar, HomeLane and more.