ROHIT OJHA
Regional Trade Marketing And Merchandising Manager
Jaipur,RJ
Summary
Regional Trade Marketing and Merchandising Manager with over 11 years of experience driving sales and optimizing distribution strategies across diverse markets, including rural and urban sectors in Bihar, Jharkhand, West Bengal, Orissa, Madhya Pradesh and Rajasthan. Proven expertise in managing branch operations to enhance trade and merchandising initiatives, contributing to increased sales volume. Results-oriented professional adept at leveraging market insights to develop impactful marketing strategies that resonate with target audiences. Committed to fostering strong relationships with stakeholders to ensure alignment and drive business growth.
Overview
11
11
years of professional experience
1
1
Language
Work History
Regional Trade Marketing & Merchandising Manager
Godfrey Phillips India Ltd
04.2024 - 09.2025
- Lead a team of 3 AM-TMMs, 22 TMSs,18 ITLs to ensure brand visibility at 14,000 paid merchandising outlets spread across MP and Rajasthan.
- Brand input planning and execution of initiatives for consumer activation for new product launch.
- Training, leading and monitoring the performance of team members to ensure efficiency in PMO throughput.
- Handling more than 10 vendors pertaining to fabrication, consumer activation activities with 100% audit post work completion.
- Formulating and defining cost effective short/long term budgets and corporate strategies for effective market penetration of products thereby increasing market share and achieve preset sales and profit targets.
- Using the BTL communication as per the COTPA guidelines; managing the trade grievances and providing the solutions within the TAT.
- Developed and executed regional trade marketing strategies that enhanced brand visibility and drove market share growth across key segments.
- Collaborated with cross-functional teams to design and implement promotional campaigns, resulting in improved customer engagement and increased sales.
- Analyzed market trends and consumer behavior to optimize merchandising strategies, leading to enhanced product placement and inventory management.
- Managed the execution of visual merchandising standards, ensuring alignment with brand guidelines and improving in-store presentation across multiple locations.
Area Sales Manager: TMM
Godfrey Phillips India Ltd
07.2023 - 03.2024
- Led a team of 3 AM-TMMs, 31TMs, 6 ITLs to ensure brand visibility at 21000 paid merchandising outlets.
- Installation of 2500 Digital Signage at Pan Shops.
- Ideation of “Look Shop” to create high impact visibility achieving 3x cost reduction.
- Led consumer driven activities during festivity to maximize consumer trials of new brand launch.
- Expansion and conversion of paid merchandising outlets to improve SOV.
- Assisted Regional Trade Marketing and Merchandising Manager in activation of indirect channel.
AM-Sales
Godfrey Phillips India Ltd
09.2019 - 06.2023
- Handled Trade distribution in territories Patna, Gaya, Nalanda, Ranchi, Jamshedpur, Dhanbad, Hazaribagh, Deoghar, Ramgarh and Kolkata City.
- Increased organization turnover by 100% by building brand: Compact across geographies.
- Established new SKUs of both GPI and IPM within territories assigned.
- Expansion of Candy SKUs across dealer channel to scale Candy Volume.
- Monitored market rate, ensured fair pricing of all SKUs placed at retail.
- Expansion through establishing PD points in micro-rural markets.
Territory Manager
VST Industries
07.2017 - 09.2019
- Handled Trade distribution in territories Chapra,Hajipur,Lakhisarai,Jamui,Barbigha,Gopalganj,Siwan,Bhagalpur,Bihar Shariff.
- Improved distribution by working with Salesman covering 20 beats each month covering both retail and dealers.
- Exponential growth delivered of SKU TOTAL across geographies.
- Retention of infra within stipulated subsidy through Hawkers.
- Sustained fair pricing of stock post increase of taxes.
Area Sales Executive
ITC Ltd
07.2014 - 06.2017
- Handled Pan India retail operations of Wills Lifestyle Discount Stores strategizing liquidation of stock through outlets.
- John Players and Wills Lifestyle penetration at Multi-Brand Outlets of Rajasthan with business expansion through addition of new outlets.
- Handled Exclusive outlets of John Players in Orissa, store merchandising planning and deployment.
- Driving profitability from stores by monitoring costs and revenue generation each month.
Education
MBA - Sales & Marketing
Army Institute of Management
01.2014
B.Com - undefined
Tsr & Tbk degree college
01.2009
10th & 12th - undefined
Loyola High School
Skills
Sales & Marketing
Personal Details
- Date of Birth: 9th April 1988
- Address: G-403, Ganesh Tower Phase 1, Telco Colony, Jamshedpur– 831004, Jharkhand
Affiliations
ITT training from The Institute of Chartered Accountants of India
Timeline
Regional Trade Marketing & Merchandising Manager
Godfrey Phillips India Ltd
04.2024 - 09.2025
Area Sales Manager: TMM
Godfrey Phillips India Ltd
07.2023 - 03.2024
AM-Sales
Godfrey Phillips India Ltd
09.2019 - 06.2023
Territory Manager
VST Industries
07.2017 - 09.2019
Area Sales Executive
ITC Ltd
07.2014 - 06.2017
B.Com - undefined
Tsr & Tbk degree college
10th & 12th - undefined
Loyola High School
MBA - Sales & Marketing
Army Institute of Management