Rohit Pal
Digital Content Management Analyst At Accenture
Mumbai
Summary
Enthusiastic and experienced Senior Analyst with a proven track record in digital asset management and marketing budgeting. Adept at collaborating with stakeholders, leading global digital tool launches, and resolving user queries, ensuring seamless operations. Excels in managing financial transactions and driving process enhancements. Eager to bring extensive expertise and passion for digital content management to contribute to the company's mission and drive impactful results.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Digital Content Management Analyst - Astellas
Accenture Solution Private Limited
Mumbai
05.2022 - Current
- Review and Approval of References: Thoroughly review and approve references and elements for tasks received through workflow, ensuring adherence to established standards
- PI and SmPC Management: Manage Product Information (PI) and Summary of Product Characteristics (SmPC), overseeing creation and maintenance for regulatory compliance
- Handling Composite Requests: Efficiently handle composite requests, coordinating the integration of multiple components or elements into a cohesive deliverable
- Handling GAMMA (Veeva Vault Medical) Requests: Respond to and manage vault medical requests, ensuring timely and accurate resolutions in compliance with regulatory standards
- Components Approval: Approve components, ensuring individual elements meet quality and compliance standards before integration into larger deliverables.
Marketing Budgeting and Planning
Wunderman Thompson
Gurugram
07.2020 - 08.2021
- Collaboration and Purchase Order Management: Collaborated with the Microsoft Team to create Purchase Orders for the Western Europe Subsidiary
- Managed the complete Purchase Order cycle, from creation to assigning for payment approval
- Budget Allocation Oversight: Played a key role in allocating marketing budgets for the Western Europe Subsidiary, ensuring alignment with strategic goals
- Payment Approval and Invoice Management: Coordinated the assignment of Purchase Orders for payment approval, streamlining the process for efficient invoice approval
- Managed the invoice approval process, ensuring adherence to budgetary constraints and financial protocols
- Financial Tracking and Reporting: Tracked financial transactions related to marketing budgeting, generating reports for insights into expenditure
- Cross-Functional Collaboration: Engaged in cross-functional collaboration to align marketing budgeting and planning with organizational objectives
- Documentation and Process Improvement: Maintained accurate documentation and records for auditing and reference purposes
- Identified opportunities for process improvement within the marketing budgeting and planning cycle.
Seller Enablement Process (Seismic) MSX D365 CRM
Wunderman Thompson
Gurugram
01.2019 - 06.2020
- Collaboration and Development: Worked collaboratively with the core Microsoft team on the development and implementation of the Seller Enablement Digital Asset tool, Seismic
- Content Management: Collaborated with Program Managers to curate and maintain content within the Seismic tool, ensuring organization and accessibility
- User Training: Conducted training sessions for new users, facilitating their understanding of Seismic tool functionalities
- Script Testing: Participated in script testing activities to ensure the seamless performance of the Seismic tool
- Query Handling: Addressed queries from stakeholders and users promptly, providing effective support
- License Management: Managed the allocation and distribution of licenses to users, ensuring compliance with licensing agreements
- Asset Management: Uploaded digital assets into Seismic and tagged them based on content owner-provided information
- End-to-End Operations: Led end-to-end operations for the global launch of the Seismic tool, ensuring successful implementation.
Senior Analyst
Wunderman Thompson
Gurugram
07.2016 - 05.2018
- Managed Global Digital Assets: Oversaw digital assets globally on Microsoft Azure platform, ensuring efficient and secure management
- Collaboration: Worked closely with client stakeholders, engineering, and service operations for seamless program operations
- User Support: Assisted users in resolving queries on various platforms, contributing to enhanced user experience and satisfaction
- Monitoring and Response: Utilized the Parature tracking tool for proactive monitoring
- Ensured timely responses to client queries, meeting predefined time frames.
Education
PGDM - Marketing
Jaipuria Institute of Management
Lucknow, India 07.2012 - 2014.04
BHMCT - Hotel Management
Uttar Pradesh Technical University
Ghaziabad, India 04.2007 - 2011.04
Skills
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Project
Strategic Marketing Plan for Tesla Motors, Lucknow, India
- Developed a comprehensive Strategic Marketing Plan for the launch of Tesla Motors, focusing on market analysis, product positioning, and overall marketing strategy.
- Environmental Analysis: Conducted an in-depth examination of macro and micro-environmental factors. Explored socio-cultural, economic, and legal forces influencing the automotive industry.
- Market Determining Forces: Utilized strategic tools, including Porter's 5 Forces, to analyze market dynamics. Assessed the bargaining power of buyers and suppliers, identifying competitive forces shaping the industry landscape.
- Product Acceptability and Situation Analysis: Evaluated product acceptability and conducted a situation analysis. Utilized segmentation techniques to identify target markets and positioning strategies within the automotive landscape.
- Marketing Mix Development: Developed a comprehensive marketing mix, considering the 4Ps (Product, Price, Place, Promotion). Ensured a strategically sound and effective launch strategy for Tesla Motors.
This academic project demonstrated analytical skills in market assessment and strategic planning, providing practical insights into the development of a successful marketing plan for Tesla Motors.
Accomplishments
Star of Business: Operation ENCORE Award For Q3 - FY23
Timeline
Digital Content Management Analyst - Astellas
Accenture Solution Private Limited
05.2022 - Current
Marketing Budgeting and Planning
Wunderman Thompson
07.2020 - 08.2021
Seller Enablement Process (Seismic) MSX D365 CRM
Wunderman Thompson
01.2019 - 06.2020
Senior Analyst
Wunderman Thompson
07.2016 - 05.2018
PGDM - Marketing
Jaipuria Institute of Management
07.2012 - 2014.04
BHMCT - Hotel Management
Uttar Pradesh Technical University
04.2007 - 2011.04
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