ROHIT PRIYADARSHI
Noida,Uttar Pradesh
Summary
Accomplished Farming Leader & Business Development with 17 years of experience driving strategic growth, market expansion, and revenue optimization across Fintech, Payments, and BFSI sectors. Proven expertise in key account management, merchant acquisition and delivering impactful GTM strategies that elevate customer value. Skilled in managing high-value portfolios, forging strategic partnerships, and negotiating complex deals to maximize long-term profitability. Recognized for consultative selling, data-driven insights, and strong stakeholder engagement that drive scalable, sustainable outcomes in competitive markets.
Overview
17
17
years of professional experience
2008
2008
years of post-secondary education
5
5
Certifications
Work History
Vice President of Business Development
Touras Tech Global
New Delhi
12.2024 - 06.2025
- Revenue & P&L Leadership: Spearheading revenue growth and profitability initiatives, driving ₹32 Cr+ in B2B revenue within 6 months through targeted GTM strategies. Improving gross margins by 8% via pricing and cost optimization, ensuring sustainable financial performance and a strong competitive position in the B2B sector.
- Strategic Business Expansion: Developing and executing high-impact sales strategies across Enterprise, SMB, Reseller, and Banking channels, contributing to a 15% increase in the sales pipeline and accelerating market share and enterprise success.
- Executive Sales Leadership: Leading and mentoring a 20+ member cross-functional sales force across verticals, improving team productivity by 20% through digital enablement, agile execution, and KPI-led performance governance to drive operational excellence.
- Product & Solution Innovation: Partnering with product heads & cross-functional leaders on the launch of 2+ market-relevant features and fintech alliances, boosting merchant retention by 18% and aligning offerings with evolving customer and market needs.
Sales Head
RapiPay Fintech Pvt Ltd
Noida
07.2022 - 12.2024
- Business Growth & Market Expansion
- Sales Strategy Execution: Spearheaded business expansion by executing targeted sales strategies, resulting in ₹300 Cr+ business growth and significantly enhancing revenue, market penetration, and profitability.
- Salesforce Optimization: Managed and optimized a 110+ member salesforce across five zones, improving effectiveness through strategic direction, automation, and data insights.
- Program Managers Vertical Launch: Launched and scaled the Program Managers vertical for PPI cards and platform distribution, enabling QR-based payments for over 50,000 merchants in Tier 3/4 towns, reinforcing RapiPay’s market position.
- Strategic Partnerships & Fintech Innovation
- Financial Inclusion Initiatives: Digitally enabled 400+ cooperative banks across Tier 3/4 cities using the PPI license, advancing financial inclusion and digital payment adoption.
- Technology Partnerships: Forged strategic alliances with 4+ Technology Service Providers (TSPs) to deliver seamless digital banking integrations and fintech adoption.
- Digital Lending Integration: Enabled digital lending access for 50,000+ MSMEs through a multi-lender embedded finance model integrated into the platform.
- Product Development & Process Optimization
- Banking Integrations: Executed deep integrations with 3+ banks to streamline transaction processing, CASA linkages, and customer service workflows.
- Customer Onboarding Revamp: Revamped digital onboarding using CKYC, EKYC, Biometric, and VKYC, reducing onboarding time by 40% and cutting onboarding costs by 25%.
Associate Director – Sales & Revenue Management (Enterprise)
PayU Payment Pvt Ltd
Gurgaon
04.2021 - 07.2022
- Growth Path: Associate Director – Sales & Revenue Management (Enterprise) | Apr 2021 – Jul 2022 ↔ Strategy Manager – Revenue Management & Emerging Segments | Jun 2020 – Apr 2021 ↔ Senior Manager – Key Account Management | Feb 2019 – Jun 2020
- P&L Management & Revenue Growth
- P&L Ownership & Revenue Growth: Directed P&L for Enterprise verticals, achieving a 20% uplift in net revenue through strategic cost optimization and data-led decision-making.
- Revenue Growth Acceleration: Engineered data-driven strategies that contributed to a 10% increase in revenue from existing merchant cohorts.
- Expansion into High-Growth Sectors: Expanded market share in high-potential verticals such as EdTech and Travel, onboarding large-value clients and accelerating enterprise growth.
- Bank Alliances & Reduction: Negotiated with leading banks to lower interchange fees and improve cost-efficiency, reinforcing bottom-line outcomes.
Relationship Manager – SMB | Mid-Market Business Development
PayPal Payments Pvt Ltd
Gurgaon
04.2018 - 02.2019
- Relationship Management: Managed a portfolio of 300+ mid-market merchants and freelancers, transitioning them to a structured sales support model that improved service delivery and retention by 35%.
- Merchant Acquisition & Revenue Growth: Acquired 32+ new merchants and drove a 30% increase in transaction volumes and 25% growth in wallet share through effective cross-sell and upsell initiatives.
- Merchant Education: Conducted 15+ knowledge sessions to equip merchants with insights on product updates, regulatory changes, and platform best practices.
Manager – Sales
PayU Payment Pvt. Ltd.
Gurgaon
01.2016 - 04.2018
- Merchant Network Expansion: Scaled POS footprint by onboarding 1,200+ merchants and strengthening 800+ existing relationships, leading to a 35% increase in transaction volume.
- Initiative-Driven Revenue Growth: Executed 3 strategic initiatives that enhanced merchant engagement by 40% and lifted overall revenue by 25%.
- Client Relationship Management: Maintained and deepened engagement with key merchant accounts, ensuring consistent service delivery and identifying opportunities for upselling and cross-selling.
- Market & Competitor Mapping: Conducted regular market analysis and competitor benchmarking to inform outreach strategies and support territory expansion planning.
Regional Head (NCR)
Karvy Stock Broking Ltd.
Gurgaon
04.2014 - 01.2016
- Channel Development & Partner Acquisition: Onboarded 500+ partners, expanding distribution and market coverage.
- Revenue Growth & Sales Performance: Increased monthly sales by 20%, driving ₹15 Cr+ annual revenue.
FRM
Anand Rathi Stock Broking Ltd.
New Delhi
04.2013 - 03.2014
- Franchise Channel Management: Oversaw 22+ brokerage franchisees, improving sales and operational compliance.
- Business Growth & Revenue Generation: Drove 35% growth in active client base, contributing ₹5 Cr+ in annual trading revenue.
Franchisee Relationship
Aditya Birla Money Ltd.
Ghaziabad
08.2010 - 03.2013
- Franchisee Channel Management: Managed 22+ brokerage franchisees, improving performance and compliance.
- Life Insurance Sales Leadership: Achieved 25,000+ policy sales, generating ₹50 Cr+ in premium revenue.
Center Manager
Reliance Money Ltd.
Ghaziabad
03.2008 - 07.2010
- Demat Acquisition & Asset Mobilization: Acquired 12,000+ Demat accounts, contributing ₹50 Cr+ in asset inflow.
- Life Insurance Sales Impact: Delivered 15,000+ policy sales, generating ₹20 Cr+ in premium revenue via direct-to-customer initiatives.
- Cross-Selling Efficiency: Drove cross-selling across portfolios, achieving ₹20 Cr+ premium revenue.
Education
MBA - Marketing & Finance
ICFAI
Dehradun06.2008
Skills
Key Account Management
Relationship management
Pricing strategy
Data-driven decision making
Organizational development
Channel management
Business development and planning
Team leadership
Negotiations
Relationship building and management
Decision-making
Team collaboration
Certification
Google Project Management: Specialization | Coursera | Sep 2022
FINTECH GROWTH STRATEGIST | BUSINESS DEVELOPMENT & REVENUE ACCELERATION EXPERT
Accomplished Farming Leader & Business Development with 17 years of experience driving strategic growth, market expansion, and revenue optimization across Fintech, Payments, and BFSI sectors. Proven expertise in key account management, merchant acquisition and delivering impactful GTM strategies that elevate customer value. Skilled in managing high-value portfolios, forging strategic partnerships, and negotiating complex deals to maximize long-term profitability. Recognized for consultative selling, data-driven insights, and strong stakeholder engagement that drive scalable, sustainable outcomes in competitive markets.
Timeline
Vice President of Business Development
Touras Tech Global
12.2024 - 06.2025
Sales Head
RapiPay Fintech Pvt Ltd
07.2022 - 12.2024
Associate Director – Sales & Revenue Management (Enterprise)
PayU Payment Pvt Ltd
04.2021 - 07.2022
Relationship Manager – SMB | Mid-Market Business Development
PayPal Payments Pvt Ltd
04.2018 - 02.2019
Manager – Sales
PayU Payment Pvt. Ltd.
01.2016 - 04.2018
Regional Head (NCR)
Karvy Stock Broking Ltd.
04.2014 - 01.2016
FRM
Anand Rathi Stock Broking Ltd.
04.2013 - 03.2014
Franchisee Relationship
Aditya Birla Money Ltd.
08.2010 - 03.2013
Center Manager
Reliance Money Ltd.
03.2008 - 07.2010
MBA - Marketing & Finance
ICFAI