Rohit Raj
Chennai
Summary
Seasoned Regional Sales Manager with solid track record in driving revenue growth and market expansion. Strengths include strategic sales planning, team leadership and relationship building with key accounts. Noteworthy impact was made in previous roles by successfully identifying new opportunities and implementing innovative sales strategies. I have extensive experience in Pharmaceutical /medical devices / consumables & medical equipment space as Marketing & sales professional for brand building & positioning, revenue generation, process designing & development across different product categories - Medical adhesive, acute wound, Advance wound care, Anesthesia and Critical care, interventional Radiology product, Oncosurgery product, Hernia prosthetic, Biosurgery and High-end Advance capital equipment.
Overview
18
18
years of professional experience
Work History
Regional Sales Manager
Becton Dickinson India Pvt Ltd
Chennai
07.2023 - Current
- Increase revenue generation of Hernia, Biosurgery, and Infection Prevention products by collaborating with the Senior Area Sales Managers and the Area Sales Managers.
- Set a target for team members, monitor their performance, and undertake a monthly review meeting to assess the performance.
- Provide impactful sales training and coaching to associates to drive high revenue growth in the region.
- Developed market development activity based on market conditions and as per customer needs.
- Three out of seven associates were nominated for the Best Salesperson Award for FY 24.
- Took over the region in FY 2024 & delivered 24% revenue growth in FY 24 and delivering 21% revenue growth in FY 25 in a highly competitive market with a 3% price hike YoY.
- Established the business in the Maldives in FY25 and delivered $40,000 in revenue in the first half.
- Increased the revenue of new product ,Phasix™ Mesh (Biosynthetic mesh ), from $8000 to $120000 in year and half .
Branch Manager
Becton Dickinson India Pvt Ltd
Kolkata
04.2018 - 07.2023
- I was responsible for planning and achieving the business goals for East India and Bhutan for the Biopsy division, with high growth and profit.
- I Business planning: Preparation & Execution of Business Plan, Distribution Mapping, & Performance Evaluation.
- Led an effective sales organization: built a team for optimum output, recruitment, appraisal, developmental planning, and led them from the front.
- Ensured sales force effectiveness by carrying out mediations throughout the employee life cycle in the organization for career growth, which includes carrying out induction, creating learning pathways, coaching, etc.
- Focus on customer engagements by driving round table meetings, CMEs, and clinical initiatives, such as faculty-led programs, to increase procedures and establish the best practices among HCPs.
- I was responsible for ensuring discipline, compliance, coverage, and revenue achievement of distributors, pricing, and tender management.
- Set targets for team members, monitor their performance, and undertake quarterly performance reviews.
- Got best sales manager award in FY 2018
- Achieved 112% of the budget and 102% focus product for the region in FY 2018, with a growth of 43% over FY 2017.
Senior Area Sales Manager
Becton Dickinson India Pvt Ltd
Kolkata
10.2016 - 03.2018
- Identify, establish and maintain productive working relationships with interventional radiologist, Breast surgeons/Gen Surgeons/OncoSurgeons , Pathologist & Nephrologist
- Increase market penetration by ensuring maximum coverage of all accounts within geographic territory areas to maintain optimum level of exposure of products and effective engagement with customers through MDAs.
- . Respond to customer enquiries and resolve complaints in a prompt and effective manner.
- . Maintain the Key Account Matrix.
- . Managing and appointing a new distributor for increased coverage.
- Providing training on products and sales to new joiners in the organization and helping them develop their territories.
- Achieved 103% of my individual target and help my mentee to Ach 111% of his target with growth of 61% (over FY 2016 for the entire region) in FY 2017.
Area Sales Manager
Becton Dickinson India Pvt Ltd
Kolkata
02.2015 - 09.2016
- Meeting top Interventional Radiologist and Breast Surgeons/Surgeons in entire east region
- Arrangement of promotional campaigns like customer meet and Nursing Educational Program, arrange the Hands-on training for HCPs on biopsy procedure.
- Creating new distributor for increase coverage.
- Ensuring timely delivery of the material to the customer
- Making the strategy for the Business Development in Region.
- Achieved 125% of the Target of FY 2016 with a growth of 65% (over FY 2015).
- Got award of best salesperson for all categories of sales in FY 2016.
Area Sales Manager
ConvaTec India Ltd
08.2013 - 01.2015
- Responsible for business Advance Wound care product and Critical care product in Delhi and NCR Region.
- Meeting Doctors and Para Medical staff , arrangement of promotional campaign ,CME etc
- Establish the business of wound care products from ConvaTec in key accounts such as Apollo, Fortis, and the Max group of hospitals in Delhi and NCR.
- Achieved 100% of target in FY 2014.
Senior Area Sales Executive
3M India Ltd
04.2013 - 08.2013
- Responsible of Acute Wound Care Business in Delhi and NCR.
- Achieved more than 100% of the target in FY 2011 and 2012, with a growth of 35% year over year.
- I received the APAC (Asia Pacific) award twice for two quarters in FY 2012 for new product sales.
- Meeting with Doctors and Para Medical staff, conducting MDAs.
- Nominated for PARAM 3 M awards for FY 2012 for the Healthcare Business of 3M.
Senior Sales Officer
3M India Ltd
04.2011 - 03.2013
Territory Manager
Abbott India Pvt Ltd
09.2007 - 03.2011
Education
Bachelor of Science - Mathematics
Magadh University
Bodh Gaya04-2006
Skills
- Customer relationship management
- Market analysis
- Performance evaluation
- Team leadership
- Sales training
- Revenue growth
- Product launch
- Sales strategy development
- Strategic planning
- Customer engagement
Accomplishments
- Got Best Sales Manager award in Becton Dickinsion India Pvt Ltd in FY 2018.
- Got Best sales person award in Becton Dickinsion India Pvt Ltd in FY 2016.
- Got Param award in 3M India Ltd in FY 2012.
Timeline
Regional Sales Manager
Becton Dickinson India Pvt Ltd
07.2023 - Current
Branch Manager
Becton Dickinson India Pvt Ltd
04.2018 - 07.2023
Senior Area Sales Manager
Becton Dickinson India Pvt Ltd
10.2016 - 03.2018
Area Sales Manager
Becton Dickinson India Pvt Ltd
02.2015 - 09.2016
Area Sales Manager
ConvaTec India Ltd
08.2013 - 01.2015
Senior Area Sales Executive
3M India Ltd
04.2013 - 08.2013
Senior Sales Officer
3M India Ltd
04.2011 - 03.2013
Territory Manager
Abbott India Pvt Ltd
09.2007 - 03.2011
Bachelor of Science - Mathematics
Magadh University
Similar Profiles
Yuti SharmaYuti Sharma
Sr.Manager Marketing at Becton Dickinson India Pvt LimitedSr.Manager Marketing at Becton Dickinson India Pvt Limited
SYED AZHARUDDINSYED AZHARUDDIN
Area Sales Manager at Becton Dickinson India Pvt LtdArea Sales Manager at Becton Dickinson India Pvt Ltd
Manojkumar KomulwarManojkumar Komulwar
Branch Manager- West India at Becton Dickinson India Pvt LtdBranch Manager- West India at Becton Dickinson India Pvt Ltd