Rohit Rawat

Launched the Lead DIY journey with Credit Bureau check, KYC validation, Live face match & Business Rule Engine to provide real time loan eligibility.
Implementation of Digital KYC APIs, which helped reduce drop offs by ~23%
Integrated Cloud telephony service & call status driven logics in the Loan mobile app, which resulted in 75% increase in lead action efficiency by the sales team
Enhanced UX/UI of customer onboarding application, resulting in creation of proactive and action-oriented lead dashboard, effectively decreasing percentage of un-actioned leads from 14% to less than 2%
Designed and implemented partner onboarding solution to enhance lead generation through alternative channels through co-lending
Led a team of 5 product managers, successfully launching multiple high-impact projects, resulting in 30% increase in user engagement
Streamlined the Business agent and Direct selling agent onboarding process through digital transformation, reducing onboarding time from 30 days to just 2 days
Developing a robust channel partner ecosystem app to enhance business generation, optimize performance, and automate payout processes.
Implemented SUB AUA to eliminate dependency on UIDAI server, resulting in decrease in Aadhaar verification failure rate from 12% to less than 1%

• Scoping out features, product wireframes, design, and creating product roadmaps for launching new brand websites - Aqualogica, Ayuga, and BBlunt. Accelerated their growth from scratch to reach daily average revenue by 150%.
• Increased the checkout rate by 16% and CR by 6% through Apply Benefits feature
• Conceptualized and launched the Yotobox website to reduce the CAC of Mamaearth by 24.2%
• Created nudges on the view cart screen to increase daily signups by 50%.
• Improved Payment initiated rate by 28% for returning users.
• Led the development of the commons stack to have the same architecture across all brands with the tech team to reduce the website launch time by 70%.

• Defined Product Roadmap, Created Product Backlogs, and Prioritized Tasks. Coordinating with a strong team of Developers and QAs for the timely delivery of tasks
• Responsible for allocating the PPC budget and optimizing Google Ads and Facebook ads with the PPC team. Reduced cost per lead by 75% and cost per booking by 60% for car insurance
• Increased Car Insurance policy booking rate by 20% after introducing the quick checkout option
• Revamped the entire car insurance journey leading to a 20% improvement in lead generation
• Planned and executed email and SMS marketing campaigns by creating a CRM journey on Netcore
• Coordinating and leading SEO projects with the SEO team to boost organic traffic. Aided the brand's ranking on the first page of Google.ae for more than 80 keywords
• Analyzed data to identify customer drops in the funnel and taking actions to improve them

• Led a team of 4 Customer Service Specialists to handle their clients, mentored them through their tasks to achieve monthly targets
• Suggested process improvements on the YSA benefits portal incorporating customers’ feedback
• Administered benefits of employees for various clients in healthcare, dependent care, and commuter benefits accounts