Rohit Sharma

(Revenue 80 Cr to 366 Cr covid dip and rebound 22% revenue growth as compared to pre-covid dip and rebound 22% revenue growth as compared to pre-covid levels)

Advertising (Website+ Mobile App)

• Leading and selling Online and Offline Advertising media for Air Asia
• Responsible for managing existing and building fresh business relation with clients and agencies for tapping new business.
• Developing and identifying new advertising avenues like inflight seat back devices, e-ticket banners, advertising banners for streaming devices, Physical & Digital magazine etc. for scaling up the revenue
• Developing and identifying new advertising avenues like inflight seat back devices, e-ticket banners, advertising banners for streaming devices, Physical & Digital magazine etc. for scaling up the revenue
• Performing audits for maintaining DGCA compliance (Directorate General of Civil Aviation) and seamless activity from client point of view

Partnerships and Alliances

• Responsible for managing CEO, CCO and CMO level relationships on case-to-case basis.
• Managing Special Products like Inflight Entertainment, Insurance, Lounge, Car Rentals, baggage Tracking, Meet & Greet Services, M-pos etc.
• Responsible for negotiating terms, commercials and managing overall implementation process.
• Managing the overall P&L and analyzing implementation results for the further enhancements to increase the overall revenue.

Online Product Sales (Website + Mobile App + B2B)

• Managing multiple B2B and B2C existing products, developing new products and their end-to-end implementation.
• Bundling and Un-bundling of Services.
• Strategizing pricing for product and increasing product penetration in terms of uptake.
• Constantly involved in new Partnerships & Alliances along with cost and revenue budgeting for the department

Food & Beverages (Website + Mobile App + B2B)

• Responsible for Managing, Sourcing and Price negotiations for the F&B Products for AirAsia
• Evaluating/ Replacing/Replenishing F&B products based on the consumption pattern
• Identifying and working on Pilferage, Cost Savings while managing overall P&L for F&B
• Cost and Revenue Budgeting along with managing and improving complete F&B NPS (Net Promoter Score)
• Identified issues regarding delayed or incomplete payments and followed through to resolution

(Revenue growth 200% from 50 Cr to 155 Cr.)

Online Product Sales (Website + Mobile App + B2B)

• Scale up Strategy for Existing Products, Plan New Product, Development and Deployment of Products for Generation of Higher Revenue and Greater Offering to Customers.
• Retargeting and moving ahead Predictive Analysis.
• Product Management, overseeing overall MIS and analyzing revenue performance of different ancillary channels with Competition benchmarking.
• Handle ancillary alliances and partnership programs.

Advertisement (Website + Mobile App)

• Lead advertising space selling and revenue optimization through space selling on all Go First properties.
• Direct closure and liaising with external agencies for getting advertising business.
• Managing and exploring opportunities to scale-up revenues on existing properties.
• Invoicing and Payment management with vendors.

In-Flight Merchandise Sales

• Evaluation of Go First merchandise products and makes strategic plan to improve, innovate and change brand perspective in a positive direction.
• Benchmarks Go Air’s in-flight merchandise products against competition to ensure competitive and qualitative product.
• Tie up with merchandise brands directly or through vendors, for sale of merchandise products on board Go First flights.
• Consistently innovates products to achieve superior level and creates trendsetting product both at domestic and international Aviation Market.
• Analyses any costs and ensures necessary cost budget at minimum and drives revenue and achieving revenue targets.
• Responsible for negotiation with external vendors and budget and revenue planning.

(Revenue Growth 67% from 29 Cr to 48 Cr.)

• Managing space selling on IndiGo media properties for generation of higher ancillary revenue
• Plan, develop and deploy new products and greater offerings to the customers
• Managing ancillary alliances and partnership programs at IndiGo
• Market Research and competition offerings analysis
• Ensure that all documentations including MOU’s, Agreements and SOPs are updated
• Tracking Ok to Board and Visa reports and maintaining alliance with the Agency.