Rohit Sharma
Lead (Data Science/Analytics)
Summary
Consultant(Data Science & Analytics) with 8+ years of overall work experience. Enjoys solving various business problems and implementing ML and data driven solutions in BFSI, Marketing and sales domain. Have partnered with leading global MNCs for multiple lines of businesses. Experienced at building data regression models, predictive modelling, analyzing data science algorithms. Skilled creator of cohesive, productive teams exploiting every bit of available data
Overview
10
10
years of professional experience
1
1
year of post-secondary education
Work History
Lead-Data Science/Analytics
INFOGAIN - Absolut Data
Gurgaon
2023.08 - 2023.11
- Planned implementation of Analytical strategies for upselling in new regions(2 Countries) for Telecom giant(MTN) in Africa
Senior Consultant -Analytics
ANALYTIC EDGE
2023.06 - 2023.08
- Market Mix Modelling(MMM)-Created business metrics to differentiate between base and incremental drivers and optimizing them to maximize ROI for CPG brand
- Created monthly forecast templates and resource management allocations for approved project
Senior Business Analyst
QUANTIPHI ANALYTICS
2021.05 - 2023.01
- Lead team of ML engineers and BAs for development and support of extensive forecasting pipeline(North America) for Coca-Cola(CONA), expanded coverage of stores by 40% and decreased ticket resolution time by 30%
- Introduced Responsible and Ethical AI compliance framework; organized monthly business reviews and technical audits; devised growth strategies for retail sector by collaborating with sales and marketing team
- Designed Power BI dashboard for beverage company for their store level forecasting
- Created human chat-bot for medical students(counseling) of US University using DialogFlow
Sr. Associate(Data Science Group)
AFFINE ANALYTICS
2020.03 - 2021.04
- Project - Spearheaded Campaign Analytics team for Microsoft(EU region). Created critical metrics for various campaigns across Europe and optimized overall performance leading to 4-7% increased conversion across categories
Business Analyst(Assistant Manager)
HGS
2018.11 - 2020.01
- Analyzing business requirements and formulating analytics problem statement for ML implementation
- Statistical Modeling and problem solving using ML techniques – Classification, Regression, Optimization and Clustering etc.
- Predicted customers for Credit Card sales (Bajaj Finance) by creating model based on call dispositions, calling intensity, product and source. Used Ensemble techniques (xg-boost, gradient boosting) to improve model performance to 82%
Business Development Manager
Hotel Bareilly
2013.07 - 2017.11
Education
B.Tech - Information Technology
UPTU
Ghaziabad, UPPGD - Business Analytics and Data Science
Praxis Business School(2018)
Kolkata, WB 2018.01 - 2018.11
Skills
- Statistics
ML/NLP
Power BI
MS-SQL
Azure/GCP
Python/R
Accomplishments
- Won 2nd prize across all India HGS BI teams for implementing a real-time project on attrition and shrinkage.
- Partner Development- Effectively implemented a customer segmentation model for insurance business which lead to an increase in connectivity and hence conversion by 15%
Other Analytics Projects
- Clustering/Customer segmentation using RFM data of Retail Stores
- Factor Analysis, Market Basket Analysis
- Sentiment Analysis on twitter data using TF-IDF
- Dimensionality reduction
Intrests
- Keen interest in the science behind magic and its techniques
- Sports, fitness and nutrition enthusiast
Timeline
Lead-Data Science/Analytics
INFOGAIN - Absolut Data
2023.08 - 2023.11
Senior Consultant -Analytics
ANALYTIC EDGE
2023.06 - 2023.08
Senior Business Analyst
QUANTIPHI ANALYTICS
2021.05 - 2023.01
Sr. Associate(Data Science Group)
AFFINE ANALYTICS
2020.03 - 2021.04
Business Analyst(Assistant Manager)
HGS
2018.11 - 2020.01
PGD - Business Analytics and Data Science
Praxis Business School(2018)
2018.01 - 2018.11
Business Development Manager
Hotel Bareilly
2013.07 - 2017.11
B.Tech - Information Technology
UPTU
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