Rohit Sharma
West Delhi
Summary
Performance marketing professional with expertise in planning, executing, and optimizing online strategies for ecommerce and lead generation. Proactive in campaign tracking and skilled in planning to consistently achieve success. Known for productivity and efficiency in managing pay-per-click campaigns. Excels at keyword research, ad copywriting, and analytics. Strong in communication, problem-solving, and adaptability, ensuring successful campaign management and team collaboration.
Overview
10
10
years of professional experience
1
1
Certification
Work History
PPC Manager
Fabel Services (Feel Good Contacts UK)
Gurgaon
06.2024 - Current
- Managed paid campaigns in various countries with a monthly budget of £350,000.
- Implemented daily reporting and corrective decision-making processes for respective campaigns.
- Supervised and guided a team comprising of 4 members.
- Devised successful methodologies to achieve monthly business objectives in a consistent manner.
- Managed and analyzed the performance of Affiliate partners.
- Enhanced visibility by optimizing supplementary feeds.
- Optimized Google and Bing Ads' campaigns featuring new strategies.
- Provided comprehensive insights into the market through regular analysis of trends and competition's prices.
- Produced reliable sales reports to anticipate monthly trends.
- Successfully handled a high-volume inventory of 5,000 SKUs.
- Successfully generated a 5x monthly ROAS, accompanied by a high volume of 45000 monthly orders.
Digital Marketing Specialist
EaseMyDeal
Delhi
04.2023 - 06.2024
- Led the management of several payment campaigns encompassing a wide range of categories like recharge and bill pay, holiday packages, flight bookings, and gift cards.
- Developed new projects, automated and optimized existing campaigns using a team-based approach to support organizational sales targets.
- Maximized ROI by handling a monthly budget of 80 lacs.
- Implemented various strategies and tactics to enhance campaign performance, such as conducting keyword research, optimizing ad copy, and designing landing pages.
- Analyzed campaign data with expertise to recognize gaps in performance and recommend enhancements accordingly.
- Mentored and supported team members in enhancing their skillset, resulting in professional growth and increased productivity.
- Collaborated with the development team to optimize websites for search engines and user experience.
- Offered valuable insights on website design and functionality, leading to the successful accomplishment of sales objectives.
- Created and executed automation tactics to boost the productivity of promotions comprising computerized reportage and proposal systems.
- Utilized campaign management, strategy planning, conversion optimization, tracking, and reporting analysis skills to enhance the company's digital marketing endeavors. Integrated influencer marketing techniques for increased effectiveness.
Digital Marketing Specialist
Shades Of Milan
Noida
03.2022 - 04.2023
- Manage and optimize Google, Facebook, TikTok, and Bing Ads campaigns.
- Conduct niche product testing to identify untapped markets and emerging trends.
- Collaborate with the team to optimize campaigns and accelerate maximum budget.
- Utilize expertise in audience targeting, ad copy creation, and budget optimization to maximize ROI.
- Create different types of tags using Google Tag Manager to track and analyze website traffic performance.
- Develop user-friendly, visually appealing, and search engine optimized Shopify websites.
- Create funnels to improve conversion rates using custom and lookalike audiences.
- Generate detailed reports on campaign performance and analyze data to identify areas for improvement.
- Drive revenue growth and achieve impressive ROI from digital marketing campaigns.
- Utilize skills in team management, Instagram ads, email marketing, Microsoft Excel, and social media.
Digital Marketing Specialist
Lemmfo Infotech
Delhi
10.2019 - 03.2022
- Responsible for managing multiple e-commerce websites in the electronic category with a monthly budget of 40 lakh.
- Achieved an impressive 11X ROI from paid ads campaigns using data-driven targeting and ad copy optimization.
- Conceptualized and built ecosystems for exploring new products, niches, and business models, driving revenue growth.
- Developed high-converting landing pages that were user-friendly, mobile-responsive, and optimized for search engines.
- Executed effective marketing strategies, establishing metrics, executing sales development tactics, and supporting sales teams to achieve revenue objectives.
- Managed Facebook and Google campaigns, implementing paid search tactics, including keyword development, budget allocation, campaign optimization, and planning strategies.
- Created engaging content and graphic designs to improve the conversion rate of each website and aligned them with the target audience's interests.
- Possess skills in email marketing, marketing, digital marketing, PPC bid management, social media, and Google Ads.
- Monitored campaign performance and reported results to stakeholders.
- Contributed to the success of Lemmfo Infotech in the highly competitive e-commerce industry by driving revenue growth and achieving impressive ROI from paid ads campaigns.
SEM Specialist
Angelz Exhibitions & Interior Solutions Pvt. Ltd
Noida
04.2017 - 04.2019
- Develop and execute digital marketing campaigns to generate leads for the company's services using Google Ads.
- Perform keyword research and analysis to identify target keywords and optimize campaigns for better performance.
- Create and manage Google Ads campaigns across various channels, including search, display, and video ads.
- Develop and implement bid strategies to maximize ROI and achieve business objectives.
- Conduct A/B testing to improve ad performance and optimize landing pages for better conversion rates.
- Monitor campaign performance regularly and make data-driven optimizations to improve ROI.
- Analyze campaign data to identify trends and make strategic recommendations for campaign improvements.
- Stay up-to-date with the latest Google Ads features and best practices to ensure campaigns are optimized and effective.
- Collaborate with internal teams to align campaigns with business goals and objectives.
- Provide regular reports and analysis of campaign performance to stakeholders.
Territory Business Executive
Faith Microsolutions
Delhi
03.2015 - 10.2016
- Achieved consistent monthly sales targets of 25 lac as a Territory Business Executive, leading to promotion as Territory Business Manager.
- Managed sales operations in assigned territory, resulting in a 15% increase in revenue during the tenure.
- Conducted market research and analysis to identify untapped market opportunities, developing effective strategies to tap into them.
- Collaborated with the marketing team to design and implement targeted promotional campaigns, leading to a 20% increase in brand awareness and 25% increase in customer engagement.
- Handled social media accounts, created engaging content, and improved online presence, resulting in a 30% increase in social media following and 35% increase in website traffic.
- Led and motivated a team of sales executives, demonstrated strong leadership and communication skills, and maintained a positive work environment.
- Negotiated with clients and built strong relationships to achieve sales targets consistently.
- Developed sales and branding strategies, utilizing graphic design skills to create visually appealing marketing materials.
- Conducted sales presentations and provided after-sales support to ensure customer satisfaction.
- Monitored sales performance, provided timely reports and feedback, and made data-driven decisions to improve sales and achieve targets
Education
Bachelor of Commerce -
Delhi University
DelhiSkills
- Campaign optimization
- Keyword Research
- Competitor Analysis
- Performance Analysis
- Audience Targeting
- Industry Trends
- Google Analytics
- Affiliate Program Marketing
- Data Analytics
- Campaign Launch and Lifecycle Management
- Decision-Making
- Creative Thinking
- Market Research and Analysis
- Viral Marketing Campaigns
- Web development
- Email Marketing
- Team Collaboration
- Market Research
- Branding Campaigns
- ROI Analysis
- E-commerce Strategies
- Campaign Management
- Lead Generation
- Online Media Campaigns
- Problem-solving aptitude
- Social Media Engagement
- SEO experience
Certification
Google Ads - Measurement Certification
Timeline
PPC Manager
Fabel Services (Feel Good Contacts UK)
06.2024 - Current
Digital Marketing Specialist
EaseMyDeal
04.2023 - 06.2024
Digital Marketing Specialist
Shades Of Milan
03.2022 - 04.2023
Digital Marketing Specialist
Lemmfo Infotech
10.2019 - 03.2022
SEM Specialist
Angelz Exhibitions & Interior Solutions Pvt. Ltd
04.2017 - 04.2019
Territory Business Executive
Faith Microsolutions
03.2015 - 10.2016
Bachelor of Commerce -
Delhi University
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