ROHIT SHARMA
Live Concerts | Celebrity Management | Event Sales | Business Development | Marketing & Event Execution
Zirakpur
Summary
Dynamic event management and business development professional with 15+ years of experience in live entertainment, concert promotions, celebrity management, event sales, sponsorships, marketing, and large-scale event execution. Proven track record of driving revenue growth, selling live shows, managing artist relations, and executing concerts across major Indian cities. Experienced in working with renowned artists including Dr. Satinder SartaaJ and Lakhwinder Wadali.
Overview
12
12
years of professional experience
Work History
Freelance Show Sales Consultant & Artist Representative
Lakhwinder Wadali
01.2025 - Current
- Responsible for show sales, promoter relationships, artist bookings, negotiations and event coordination. Successfully facilitated shows in Delhi, Jalandhar, Panchkula and other locations.
Freelance Business Development Manager
Dr. Satinder Sartaaj
08.2023 - 01.2025
- Led business development, concert sales, promoter engagement, artist relations and market expansion. Contributed to successful live concerts in Hyderabad, Bangalore, Mumbai, Delhi, Amritsar, Jalandhar, Agra, Jaipur, Chandigarh, Panchkula and other cities.
Marketing Head
361 Media Corps
04.2021 - 07.2023
- Leading marketing strategies, business growth initiatives, event promotions, client acquisition and execution of large-scale events.
General Manager (Marketing & Execution)
Royale Life Events
04.2017 - 03.2021
- Managed event operations, business development, client servicing and large-scale event execution.
Senior Manager (Execution)
Festive Follies Events
08.2014 - 03.2017
- Handled end-to-end planning and execution of corporate, social and entertainment events.
Skills
Live Concert Management
Celebrity & Artist Management
Event Sales & Revenue Generation
Business Development
Accomplishments
- Successfully sold and managed multiple celebrity concerts and live entertainment events across India.
- Developed strong promoter, venue, sponsor and corporate networks.
- Extensive experience in revenue generation, artist bookings and event commercialization.
- Executed corporate events, weddings, destination weddings, marathons and entertainment properties.
Major Live Concert Experience
- Dr. Satinder Sartaaj Concerts: Hyderabad, Bangalore, Mumbai, Delhi, Amritsar, Jalandhar, Agra, Jaipur, Chandigarh, Panchkula and other cities.
- Lakhwinder Wadali Shows: Delhi, Jalandhar, Panchkula and other locations.
Timeline
Freelance Show Sales Consultant & Artist Representative
Lakhwinder Wadali
01.2025 - Current
Freelance Business Development Manager
Dr. Satinder Sartaaj
08.2023 - 01.2025
Marketing Head
361 Media Corps
04.2021 - 07.2023
General Manager (Marketing & Execution)
Royale Life Events
04.2017 - 03.2021
Senior Manager (Execution)
Festive Follies Events
08.2014 - 03.2017