Rohit Singh
Saharanpur
Summary
A results-oriented professional with over 14 years of experience in sales management, business development, and channel strategy within the FMCG, modern retail, and consumer durable sectors. Adept at driving growth by strategically managing key accounts, identifying new business opportunities, and optimizing channel performance to achieve both short-term and long-term revenue targets. Proven expertise in building and nurturing strong, lasting client relationships through a combination of market insight, strategic negotiation, and effective communication. Skilled at analyzing market trends and leading cross-functional teams to execute successful go-to-market strategies.
Overview
14
14
years of professional experience
Work History
Rural Territory Sales Manager
Tata Consumer Products Limited
Saharanpur
05.2025 - Current
- Managing monthly business of ₹3.00 Cr while ensuring consistent sales performance.
- Driving both primary and secondary sales in alignment with company objectives.
- Developing and managing channel partner network to enhance reach and market penetration.
- Strengthening retail distribution by improving numeric reach, visibility, and availability.
- Ensuring commercial hygiene and execution standards across the territory.
- Enhancing indirect sales force capability through regular reviews, market work, and training.
Area Key Account Manager
Samsung India Electronics Pvt. Ltd.
Mumbai
06.2022 - 02.2025
- Oversaw sales performance for Infiniti Retail (Croma), Reliance Digital, and Vijay Sales with INR 300Cr annual revenue in home appliances, achieving 12% growth in volume and 16% growth in value for refrigerators and washing machines.
- Monitored product-level performance and ensured market share consistency in alignment with company targets.
- Directed a team of 1 Sellout Officer, 5 Sales Supervisors, and 165+ Brand Consultants across the Mumbai, Thane, and Nashik regions, overseeing more than 135 retail locations.
- Identified sales opportunities and developed tailored business proposals, strengthening vendor partnerships and driving revenue growth.
- Managed business strategy, sales forecasting, and execution of promotional campaigns; coordinated local outreach initiatives, employee development, and talent acquisition, while facilitating team meetings.
- Conducted regular market assessments and competitor analysis, ensuring proactive response to market shifts and maintaining a competitive edge.
Area Sales Manager
VSA Health & Wellness Pvt. Ltd.
New Delhi
02.2021 - 02.2022
- Oversaw business operations in West Delhi and North Delhi, establishing and expanding partnerships with 4 distributors, focusing on market penetration (distributors & retailers).
- Defined and executed territory strategies aligned with company objectives by assessing the fruit beverage market potential.
- Evaluated channel partner performance, ensuring optimal resource allocation and operational capacity to drive growth.
- Addressed complex business obstacles, making informed decisions based on experience, diligence, and ethical leadership, driving business development through key accounts and cultivating strategic partnerships to boost revenue.
- Developed and executed targeted sales plans to expand numeric distribution and increase brand visibility in West Delhi and North Delhi, resulting in measurable revenue growth.
- Successfully launched 5 SKUs of the fusion drink brand ‘RasKik’, driving rapid product adoption and market expansion.
- Achieved distribution in over 1,200 outlets within just 2 months, demonstrating strong execution and effective go-to-market strategy.
Senior Sales Executive
Guiltfree Industries Pvt. Ltd.
New Delhi
09.2018 - 02.2021
- Led regional sales operations across West, South, and Central Delhi, managing a network of distributors and guiding a team of 14 Sales Supervisors.
- Developed and executed territory-wise sales strategies, resulting in a consistent 15–20% YoY revenue growth across assigned zones.
- Monitored and optimized stock levels, ensuring 100% availability of key SKUs while minimizing instances of overstock and stock-outs.
- Established and maintained strong distributor relationships, improving channel engagement and expanding secondary sales footprint.
- Implemented structured market coverage plans, enhancing outlet reach and ensuring visibility across general trade and modern retail formats.
- Conducted regular performance reviews with SSMs, setting sales targets, identifying gaps, and facilitating capability-building sessions.
- Spearheaded the successful launch of a new variant under the Too Yumm! brand, driving an incremental revenue gain of INR 2 lakhs within the first month.
Senior Sales Officer
Ferrero India Pvt. Ltd.
Lucknow
07.2016 - 08.2018
- Managed and expanded a robust distribution network comprising 10 DO, 2 PO, 3 TT distributors, 1 Super Stockist, and 25 Sub-Stockists across the assigned territory.
- Executed brand and sales strategies to maximize market penetration for premium FMCG products, increasing territory sales by 12–15% within one year.
- Ensured high service levels and availability of SKUs, coordinating with logistics and stockists to reduce order fulfillment gaps and optimize inventory turnover.
- Led retail visibility and merchandising initiatives, improving product placement and brand presence across general and modern trade outlets.
- Identified and corrected GTM in Urban distributor resulting in enhanced market penetration and revenue growth.
Customer Executive
PepsiCo India Holding Pvt. Ltd. (Frito-Lay)
08.2013 - 07.2016
- Managed end-to-end operations for a high-revenue territory, overseeing annual gross sales of INR 128 million through 3 Super Stockists and 142+ Sub Stockists.
- Led and mentored a 18-member PSR (Pre-Sales Representative) team, driving retail execution, product placement, and secondary sales growth.
- Implemented sales and distribution strategies tailored to rural markets, resulting over 33% growth YOY.
- Awarded the “Business Excellence Award” for H1 2015 in recognition of outstanding performance and contributions to business growth.
- Earned a spot in the prestigious North Performer Club for multiple months in 2014, consistently exceeding sales and performance targets.
- Honored with the “Above & Beyond Achievement” and “Ring of Honor” awards in North India (2014) for exceptional dedication, leadership, and results.
Sales Officer
VIP Industries Limited
New Delhi
11.2011 - 07.2013
- Spearheaded sales operations across 26 top-tier Unit Run Canteens (URCs) in Category A & B, driving annual revenue of INR 120 million in a specialized institutional channel.
- Led and managed a team of 35 sales promoters, ensuring strong in-store execution, product knowledge, and customer engagement across high-footfall URCs.
- Executed targeted marketing and branding campaigns within the canteen ecosystem, enhancing visibility and driving conversion in a highly competitive retail environment.
Education
Post Graduate Diploma in Management - Management (International Business & Marketing)
ABES Institute of Management
Ghaziabad01.2010
Skills
- Territory sales oversight
- General trade strategy development
- Sales reporting and forecasting
- Channel management
- Retail execution
- Competitor analysis and market research
- Product introduction and market acceptance
- Partner channel management
- Market entry strategy
- Brand visibility and positioning
- Stock control and inventory oversight
- Management of key accounts
Personal Information
- Blood Group: O+
- Date of Birth: 12/24/86
- Gender: Male
- Marital Status: Married
Accomplishments
Achievements: PepsiCo India
Awarded the “Business Excellence Award” for H1 2015 in recognition of outstanding performance and contributions to business
growth.
Earned a spot in the prestigious North Performer Club for multiple months in 2014, consistently exceeding sales and performance
targets.
Honored with the “Above & Beyond Achievement” and “Ring of Honor” awards in North India (2014) for exceptional dedication,
leadership, and results.
Awarded the “Business Excellence Award” for H1 2015 in recognition of outstanding performance and contributions to business
growth.
Earned a spot in the prestigious North Performer Club for multiple months in 2014, consistently exceeding sales and performance
targets.
Honored with the “Above & Beyond Achievement” and “Ring of Honor” awards in North India (2014) for exceptional dedication,
leadership, and results.
Timeline
Rural Territory Sales Manager
Tata Consumer Products Limited
05.2025 - Current
Area Key Account Manager
Samsung India Electronics Pvt. Ltd.
06.2022 - 02.2025
Area Sales Manager
VSA Health & Wellness Pvt. Ltd.
02.2021 - 02.2022
Senior Sales Executive
Guiltfree Industries Pvt. Ltd.
09.2018 - 02.2021
Senior Sales Officer
Ferrero India Pvt. Ltd.
07.2016 - 08.2018
Customer Executive
PepsiCo India Holding Pvt. Ltd. (Frito-Lay)
08.2013 - 07.2016
Sales Officer
VIP Industries Limited
11.2011 - 07.2013
Post Graduate Diploma in Management - Management (International Business & Marketing)
ABES Institute of Management