Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
Measured and evaluated brand digital performance to present weekly findings to management.
Used Google Ads and Analytics to identify behavioral patterns and trends in data.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
Sr. Product Compliance Associate
Amazon
08.2022 - 04.2023
Ensured data and associate vetting met regulatory standards while achieving quality score of greater than 99%
Worked with multiple data sets and tools from various sources to gather, clean and refine data
Used tools like Salesforce CRM, Excel and other Internal tools
Facilitated audits and process reviews to spot performance bottlenecks and drive improvements
Ensured DA's met compliance requirements for last mile transportation and delivery.
Associate Data Analyst
Ernst & Young
07.2021 - 08.2022
Executed complex data transformation for audit clients using Alteryx, advanced Excel.
Assisted with creating data cubes for delivery to audit clients.
Developed customized reports, summarizing and presenting data in visually appealing format
Utilized data visualization techniques to present and explain complex data sets.
Created dashboards to monitor and track key performance indicators for audit data using Spotfire and Advanced Excel.
Marketing Communications Intern
Eurofins Scientific
01.2020 - 05.2020
Supported marketing communications team with regards to both internal and external clients
Areas such as SEO optimization, content management, and social media platforms administration
Support industry line of business, by conducting market research to identify, analyze, and interpret industry trends
Enhanced Business opportunities with the use of tools such as Google analytics and Google ads
Worked with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google and LinkedIn.
Data Analytics Intern
Tesco
03.2019 - 07.2019
Created weekly dashboards for recruitment data using tools such as Power BI and Excel
Analyzed, cleaned and sorted HR recruitment data
Took part in recruitment planning and implementation, handled correspondence, and collated competitor information to support the recruitment manager in making ground-level decisions
Created plans and communicated deadlines to complete projects on time.
Manager of Supported Housing at Elizabeth Fry Society Of Mainland Nova ScotiaManager of Supported Housing at Elizabeth Fry Society Of Mainland Nova Scotia