ROHIT YADAV

Key Responsibilities:

• Team Leadership & Branch Operations: Led a high-performing team of four managers and twenty-four executives, overseeing daily operations, sales execution, and performance management to drive branch-level business goals.
• Daily Morning Huddles: Conducted structured morning huddles to align the team on daily objectives, track key metrics, and maintain momentum through consistent motivation and communication.
• Hiring and Talent Development: Managed the complete recruitment process for managers and executives. Delivered regular training and upskilling sessions to strengthen sales capabilities and client engagement skills.
• Sales Execution & Activation Drives: Drove daily meeting targets, weekly activation campaigns, and ensured that Team Leaders executed their respective daily activation drives consistently to improve acquisition and retention.
• Input & Productivity Management: Ensured the execution of all key daily inputs, including logins, collections, catalog creation, and renewal efforts. Maintained high productivity across all levels of the team through regular reviews and support.
• COCA Management (Cost of Client Acquisition): Strategically managed COCA by optimizing lead quality, improving conversion rates, and driving efficient use of resources to reduce cost per acquisition, and improve ROI.

Key Responsibilities:

• Channel Partner Ownership:
  Solely responsible for end-to-end management of assigned Channel Partners, including business planning, P&L tracking, team structuring, and performance governance.
• Team Management (Indirect):
  Oversaw a multi-layered team comprising Partner Managers and Executives (on partner payroll), ensuring daily performance monitoring, on-ground engagement, and maintaining high productivity benchmarks.
• Hiring & Compliance:
  Facilitated timely hiring of Managers and Executives through the partner; ensured smooth salary disbursements, incentive planning, and adherence to IndiaMART’s SOPs and compliance protocols.
• Business & Revenue Growth:
  Drove daily 3–4 client meetings through the team and led weekly activation drives. Ensured achievement of key KPIs including new acquisitions, renewals, upsell/cross-sell targets, and revenue milestones.
• Daily Execution & Review Cadence:
  Led daily inputs like login, collection, cataloging, and profile creation. Monitored daily and weekly activation drives for team leaders. Conducted structured performance reviews to track business health and team output.
• Data-Driven Performance Monitoring:
  Conducted deep-dive weekly and monthly reviews using data analytics. Identified performance gaps and implemented corrective action plans for low-performing team members.

Key Responsibilities:

• End-to-End B2B Client Lifecycle Management:
  Spearheaded the complete client journey for SME/MSME businesses — from acquisition and onboarding to servicing, retention, and upselling. Delivered consistent business growth across the Faridabad NCR region.
• Sales Management & Revenue Growth:
  Ensured achievement of daily, weekly, and monthly sales targets by monitoring performance inputs and driving execution at all levels. Implemented strategic interventions to boost productivity and conversion rates.
• P&L & Cost Optimization:
  Managed branch-level P&L, closely tracking revenue, manpower cost, and ROI to ensure profitability. Actively controlled operational expenses while improving per-head productivity.
• Team Management & Development:
  Led a team of 25+ professionals, overseeing recruitment, onboarding, performance reviews, and incentive planning. Focused on motivation and capability-building through ongoing training, mentoring, and reward programs.
• Process Excellence & Discipline:
  Established robust reporting and review mechanisms to drive execution discipline. Ensured compliance with SOPs and maintained high standards in client servicing and data hygiene.
• Client Retention & Upselling Strategy:
  Developed and executed focused retention and upsell plans for existing clients, increasing wallet share and customer lifetime value. Drove usage and satisfaction through personalized engagement.