Rohitanshu Raj
Bengaluru
Summary
Skilled in devising and executing digital marketing strategies to enhance market presence, drive revenue growth, and boost brand visibility and customer engagement across various channels. Experienced in managing diverse campaigns on social media, digital platforms, and service channels. Proficient in digital advertising operations, including site tagging, ad trafficking, forecasting, and optimization.
Overview
5
5
years of professional experience
1
1
Certification
Work History
ASSOCIATE MARKETING OPERATIONS (MONETIZATION)
MYNTRA DESIGNS PVT. LTD.
Bengaluru
02.2022 - Current
- Managing quality control measures, including proofing and sign-off processes for marketing materials.
- Studying categories and developing tailored marketing solutions to capitalize on market trends.
- Analyzing account performance metrics to recommend and implement optimization solutions, meeting client KPIs.
- Troubleshooting technical or implementation issues, collaborating with internal teams to develop solutions and providing feedback to the Marketing & Category Team.
- Coordinating with multiple brands for Myntra's app-only campaign and managing brands in Men's Wear & Home Furnishing categories.
- Handling Mobile App advertising across various properties (Brand Day Banner, Push Notification, Traffic ads, Social Post, Search List Ads, and Product Listing Ads).
- Planning and executing campaigns for key accounts in sync with brand marketing calendars, ensuring timely product delivery.
- Conceptualizing and implementing end-to-end marketing strategies, including ideation, communication, planning, execution, and post-execution reporting.
- Establishing customized marketing strategies aligned with corporate objectives for demand/lead generation and revenue growth.
- Managing corporate communication, brand building, product awareness, and industry/competition research.
- Overseeing corporate strategy formulation and implementation to achieve top-line and bottom-line targets.
- Enhancing brand visibility through digital marketing channels (Paid and Organic Marketing) and generating monthly auditing reports for all business units.
- Successfully handled multiple campaigns during Myntra major sales event, End of Reason Sale and Big Fashion Festival.
- Resolving tech issues internally through coordination with the tech team via Jira.
- Serving as Audit POC for securing monetization revenue, collaborating with external stakeholders from EY, PwC, and Flipkart.
- Acting as Product POC for the Ops monetization team, working with internal and external stakeholders from Voiro and Flipkart to onboard tools for increased efficiency and accuracy, saving manpower.
AD OPERATION EXECUTIVE (MONETIZATION)
Flipkart Internet Pvt. Ltd.
Bengaluru
06.2021 - 02.2022
- Managing daily campaign operations, including ad trafficking and quality assurance of ad campaigns, ensuring setup and creatives meet standards.
- Conducting optimization and reporting on a daily, weekly, and monthly basis.
- Targeting campaigns based on criteria such as geographic location, browser preferences, day/time, and frequency.
- Implementing various changes like swapping, extending line items, or cancelling line items based on client needs.
- Successfully handled multiple campaigns during Flipkart's major sales event, Big Billion Days.
DIGITAL MARKETING EXECUTIVE
MILANO INTERNATIONAL (INDIA) PVT. LTD.
Bengaluru
02.2021 - 05.2021
- Managing PPC campaigns, including campaign management, report generation, and targeted advertising.
- Additionally, handling product ads, on-page SEO, creating A+ content, optimizing product pages, conducting keyword research, and analyzing performance.
- Also responsible for inventory management, order processing, and managing seller accounts on Amazon and Flipkart.
- Additionally, conducting Facebook and Instagram marketing, creating ads and posts using Canva.
DIGITAL MARKETING ASSOCIATE (FREELANCE)
DIGITAL AID & SOLUTIONS
Bengaluru
09.2020 - 01.2021
- Managing PPC campaigns, product ads, targeted advertising, and report generation.
- Also overseeing seller accounts on Amazon and Walmart for clients in the US, Canada, and Mexico.
DATA ANALYST
REDSEER MANAGEMENT CONSULTING PVT. LTD.
Bengaluru
07.2019 - 08.2020
- Analyzing data using statistical techniques and providing regular reports.
- Identifying, analyzing, and interpreting trends or patterns in complex datasets to identify potential issues.
Education
Bachelor of Engineering -
AMC ENGINEERING COLLEGE, BENGALURU
BangaloreAll India Senior School Certificate Examination (C.B.S.E) -
LOYOLA HIGH SCHOOL, PATNA, BIHAR
Patna, BiharIndian Certificate for Secondary Examination (I.C.S.E) -
ROSE BUD SCHOOL, PATNA, BIHAR
Patna, BiharSkills
- Negotiation & Conflict Management
- Team Building & Interpersonal Skills
- Analytical Problem Solving
- Effective Management Skills
- Leadership and Delegation
- PPC & Campaign Management
- Inventory & Stock management
- Keyword Research
- Discrepancy investigation (clicks, impressions, conversion & click to land)
- Managing Seller Accounts on Amazon, Flipkart & Walmart
- Creating A content on Amazon
- Proficient in Canva & Kubric for creative creation
- Proficient in DSP
- Proficient in JIRA usage
- Proficient in MS Office
Certification
- Sponsored Ads Foundations Certification - India
- Amazon Retail For Advertisers Certification - India
Accomplishments
- WON THE FASTEST CAMPAIGN CREATION AWAR AT FLIPKART DURING BIG BILLION DAYS.
- WON SPOT AWARD and AIM HIGH AWARD AT MYNTRA.
Timeline
ASSOCIATE MARKETING OPERATIONS (MONETIZATION)
MYNTRA DESIGNS PVT. LTD.
02.2022 - Current
AD OPERATION EXECUTIVE (MONETIZATION)
Flipkart Internet Pvt. Ltd.
06.2021 - 02.2022
DIGITAL MARKETING EXECUTIVE
MILANO INTERNATIONAL (INDIA) PVT. LTD.
02.2021 - 05.2021
DIGITAL MARKETING ASSOCIATE (FREELANCE)
DIGITAL AID & SOLUTIONS
09.2020 - 01.2021
DATA ANALYST
REDSEER MANAGEMENT CONSULTING PVT. LTD.
07.2019 - 08.2020
Bachelor of Engineering -
AMC ENGINEERING COLLEGE, BENGALURU
All India Senior School Certificate Examination (C.B.S.E) -
LOYOLA HIGH SCHOOL, PATNA, BIHAR
Indian Certificate for Secondary Examination (I.C.S.E) -
ROSE BUD SCHOOL, PATNA, BIHAR
- Sponsored Ads Foundations Certification - India
- Amazon Retail For Advertisers Certification - India
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