Rohitashva Kumar
Senior Manager Marcom
NOIDA,UP
Summary
Dynamic and results-driven marketing professional with over 13 years of experience in senior managerial roles, specializing in Below the Line and Above the Line marketing strategies. Proven track record of leading successful marketing initiatives at renowned companies such as Havells India Limited, Amira Pure Foods, Jubilant Industries, and Videocon, demonstrating a strong ability to drive brand growth and enhance market presence. Expertise in developing and executing comprehensive marketing plans that align with organizational objectives while promoting continuous personal and professional development. Committed to contributing to an upper-level managerial position that fosters innovation and strategic impact within a forward-thinking organization.
Overview
13
13
years of professional experience
Work History
Senior Manager-Marcom (Havells)
Havells India Limited
04.2025 - Current
- To ensure visibility in Market through Merchandising, in shop Branding, Signage, Wall Painting (Urban, Rural & Semi Urban) and other POP elements.
- World of Experience/Galaxy/Gallery/SIS (Brand Shop) outlet development & promotions and ensuring proper displays as per guidelines.
- To ensure development of innovative product displays across key channel partner. (i.e. Wooden fixtures, Soft POSM & Hard POSM)
- Vendor Development, Negotiations, and coordination.
- Organizing Channel partner meets, Seminars, Electrician/Plumber Meets, Product Launches, Road Shows, RWA Activities Etc.
- Participation in Electrical Exhibition across WUP (i.e. UP Trade Fair, Elecrama, Ace tech, REI Expo etc.)
- Organizing Panel Builders meet, Architect meets, Influencer meet across the branch.
- Organizing meets for Ambassadors, Advisors & Chairman’s Club for key retailers & Dealers.
- Planning and buying of OOH media for Branch.
- Corporate & Incentive Foreign & Local trips co-ordination for branch.
- POP management through the tool SAP & ensuring its circulation in market.
- Developing Utsav Stores (Rural Outlets) in towns below 10k population.
- Developing Stores and visibility at Semi Urban towns.
- Competition Tracking.
- Yearly, Quarterly & Monthly budget planning according to the marketing Calender in sync with market requirements.
Manager-Marcom (Havells)
Havells India Limited
04.2022 - 03.2025
- To ensure visibility in Market through Merchandising, in shop Branding, Signage, Wall Painting (Urban, Rural & Semi Urban) and other POP elements.
- Galaxy/Gallery/SIS/ Lloyd Gallery outlet development & promotions and ensuring proper displays as per guidelines and training sales staffs.
- Vendor Development, Negotiations, and coordination.
- Organizing Channel partner meets, Seminars, Electrician/Plumber Meets, Product Launches, Road Shows, RWA Activities Etc.
- Planning and buying of OOH media.
- Corporate tours co-ordination.
- Competition Tracking.
- POP management through the tool SAP.
- Developing Utsav Stores (Rural Outlets) in towns below 10k population.
- Brand shop conceptualization and development across WUP market.
Deputy Manager-Marcom (Havells & Lloyd)
Havells India Limited
04.2018 - 03.2022
- To ensure visibility in Market through Merchandising, in shop Branding, Signage and other POP elements.
- Galaxy/Gallery/SIS/ Lloyd Gallery outlet development & promotions and ensuring proper displays as per guidelines and training sales staffs.
- Vendor Development, Negotiations, and coordination.
- Organizing Channel partner meets, Seminars, Electrician Meets, Product Launches and Road Shows Etc.
- Planning and buying of OOH media.
- Organizing Corporate tours.
- Competition Tracking.
- Billing of POP materials through the tool SAP so that proper tracking of the same can be done.
Assistant Manager-Marcom
Havells India Limited
03.2016 - 03.2018
- To ensure visibility in Market through Merchandising, in shop Branding, Signage and other POP elements.
- Galaxy/Gallery outlet promotions and ensuring proper displays as per guidelines and training sales staffs.
- Vendor Development and coordination.
- Organizing Channel partner meets, Seminars, Electrician Meets, and Road Shows Etc.
- Planning and buying of OOH media.
- Organizing Corporate tours.
- Competition Tracking.
Assistant Manager-Marketing
Amira Pure Foods Private Limited
11.2015 - 03.2016
- Understanding Current and Potential Customers.
- Managing the Customer Journey (Customer Relationship Management).
- Management of Marketing Mix.
- Managing Agencies and Vendors.
- Managing Budgets.
- Ensuring Timely Delivery.
- Approving Images for Promotions and Advertisements.
- Competition Tracking.
- Ensuring Adequate Visibility of the Product through various tools.
Trade Marketing Executive
Jubilant Agri & Consumer Products (Jubilant Industries Limited)
08.2013 - 11.2015
- Shop Visibility/POS Execution.
- In Shop Branding.
- Contractor/Carpenter/ Polisher Meets Execution.
- Vendor Management.
- Consumer Offer Designing.
- Product Launch/Dealer Meets.
- Market Storming/Canopy Activity Executions.
- ADE Management/Loyalty Program Enrollments.
- Budget Planning/Monthly Marketing Calendar.
Marketing Executive
Universal Digital Connect Limited (Videocon Mobile Handset Division)
06.2012 - 08.2013
- State Shop Visibility (Retail Visibility)
- State Trade Activations (Incremental Primaries)
- State Consumer Activations (Incremental Tertiary’s)
- State Competition Tracking/MIS
- State Tertiary Sales Volume (Growth over previous month)
Education
MBA - International Business and Marketing
Amity International Business School
Noida, UP, India05-2012
B. Tech - Electronics & Communication
Raj Kumar Goel Institute of Technology
Ghaziabad, Uttar Pradesh, India07-2009
Intermediate - Science Education
Kendriya Vidyalaya
Patna03-2005
Matriculation - Science Education
Don Bosco Academy
Patna03-2003
Skills
Ø Good communication and interpersonal skills
CO-CURRICULAR ACTIVITIES & AWARDS
Havells Samaan Award Winner in display contest across India.
Havells Samaan Award in Brand Shop Carnival Display across India.
Spot on Award for best performer in Marketing in 2014-15.
Co- coordinator in the annual cultural fest in college in year 2009 and Tech fest in 2008 .
Done a one week of Military Training during MBA Course.
Done a course of Behavioral Science & Business Communication.
Also have a basic knowledge of German Language. (Reading, Writing & Speaking)
DECLARATION
I hereby declare that the information furnished above is true to the best of my knowledge. If given a chance, I will try my best to come true to your aspirations and will prove my mettle in most trying situations.
Timeline
Senior Manager-Marcom (Havells)
Havells India Limited
04.2025 - Current
Manager-Marcom (Havells)
Havells India Limited
04.2022 - 03.2025
Deputy Manager-Marcom (Havells & Lloyd)
Havells India Limited
04.2018 - 03.2022
Assistant Manager-Marcom
Havells India Limited
03.2016 - 03.2018
Assistant Manager-Marketing
Amira Pure Foods Private Limited
11.2015 - 03.2016
Trade Marketing Executive
Jubilant Agri & Consumer Products (Jubilant Industries Limited)
08.2013 - 11.2015
Marketing Executive
Universal Digital Connect Limited (Videocon Mobile Handset Division)
06.2012 - 08.2013
MBA - International Business and Marketing
Amity International Business School
B. Tech - Electronics & Communication
Raj Kumar Goel Institute of Technology
Intermediate - Science Education
Kendriya Vidyalaya
Matriculation - Science Education
Don Bosco Academy