Hi, I’m
Rohith Sasanken
Digital Marketing
Alappuzha
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
8
years of professional experience
Work History
Revyrie GlobalTrivandrum
Senior Digital Marketing Specialist
09.2023 - 11.2023
Job overview
- Created social media content with innovative brand messaging to support new product launches.
- Execute social media campaigns with daily budget of 300,000 INR, yielding commendable Return on Ad Spend (ROAS) of 7.
- Execute Google Ads campaign, focusing primarily on t p-max and shopping campaigns, with daily budget set at 80k INR. Cost per acquisition has been efficiently maintained at $2, resulting in impressive Return on Ad Spend (ROAS) of nearly 7
- Develop and curate compelling content for various online platforms, ensuring alignment with brand messaging and marketing objectives.
- Optimize content for search engines (SEO) to improve visibility and reach
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented new strategies to improve click-through rates and conversion.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Managed search engine marketing budgets and tracked campaign performance.
- Conducted market research and competitor analysis to inform search marketing strategies.
Spericorn Technologies PVT LTD
Senior Digital Marketing Specialist
03.2022 - 08.2023
Job overview
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Optimized social media channels and web pages to improve SEO and usability.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Implemented new strategies to improve click-through rates and conversion.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
Way Dot Com, Techno park
Digital Marketing Specialist
02.2021 - 02.2022
Job overview
- Auditing Websites for SEO Issues
- Conducted Keyword Research
- Site-Level SEO Strategies
- Conducted Page-Level Optimization
- Identified and Resolved Technical SEO Issues
- Developed and Executed Off-Page SEO Strategy
- Monitored, Analyzed and Reported on SEO Performance with Analytics and other tools
- Competitor Analysis
- Impact Affiliate Marketing
- SEO Templates Preparation
- Rich Snippet Integration
- Social Media Signals
- Guest Blogging Approach
- Managed 100 plus Affiliates in affiliate marketing platform
- Optimized company website to improve engine ranking, user experiences and conversion rates
- Implemented new strategies to improve click-through rates and conversion
FreelancingTrivandrum
Freelance Digital Marketer
02.2019 - 01.2021
Job overview
- Increased customer engagement through social media.
- Managed over 10 plus clients and increased sales by 30%
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Monitored return on investment of online and social media marketing efforts.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Analyzed and reported social media and online marketing campaign results.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using Google and Facebook
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
Increation MediaTrivandrum
Digital Marketing Manager
05.2016 - 01.2019
Job overview
- Managed Facebook, Twitter, LinkedIn, Instagram, Pinterest, and blog accounts
- Search Engine Optimization to increase organic traffic
- Responsible for 85% increase in customer involvement due to diligent planning of various events
- Implemented aggressive paid media campaigns on Facebook, Twitter, Instagram etc
- Assisted in development of social media strategies and optimization of campaigns
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Analyzed competitor pages to locate backlink and keyword opportunities.
Cearsleg Technologies
Digital Marketing Analyst
05.2015 - 04.2016
Job overview
- Develop SEO strategies & implement
- Perform site analysis, mapping and assess link building opportunities
- Prepare Analytics and ranking reports
- Initiated market research studies and analyzed findings.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created customized marketing materials to increase product awareness.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Boosted online engagement 50%
- Researched and applied ON-PAGE and OFF-PAGE SEO techniques to increase online exposure by 50%
Education
Anna University
B Tech
01.2010 - 1 2014
University Overview
GPA: 69
S N Central school
12th
01.2007 - 1 2009
Amrita Vidhyalayam
10th
01.2006 - 1 2007
Certificate in Google AdWords and Analytics, Hubspot Inbound Marketing (2015), Google Tag Manager
Degree from Electronics and Communication Engineering
Skills
Search Engine Optimization, Keyword optimization,Link Building
Google Analytics, Google Tag Manager
Google Search Console,Content Marketing
Search Engine Marketing,Social Media Marketing
Brand strategy,Campaign execution, Strategic planning
Affiliate Marketing, Print on Demand, Dropshipping
SEM Rush, Screaming Frog
Additional Information
Strength
- Fast Learner
- Flexible
- Easily Adaptable
- Friendly
- Team Player
- Idea Contributor
Hobbies
- Reading
- Cricket
- Travelling
- Socializing with Friends
Languages Known
English, Malayalam, Tamil.
Passport Details
Passport No: M1176955
Date of Issue: 21-08-2014
Date of Expiry: 20-08-2024
Place of Issue: Haripad, Kerala
Driving License
Valid Indian License
Contact Address
S R Nivas
Karuvatta P O
Haripad
Kerala, India
Pin-695011
Kerala, India
Pin-695011
Timeline
Senior Digital Marketing Specialist
Revyrie Global
09.2023 - 11.2023
Senior Digital Marketing Specialist
Spericorn Technologies PVT LTD
03.2022 - 08.2023
Digital Marketing Specialist
Way Dot Com, Techno park
02.2021 - 02.2022
Freelance Digital Marketer
Freelancing
02.2019 - 01.2021
Digital Marketing Manager
Increation Media
05.2016 - 01.2019
Digital Marketing Analyst
Cearsleg Technologies
05.2015 - 04.2016
Anna University
B Tech
01.2010 - 1 2014
S N Central school
12th
01.2007 - 1 2009
Amrita Vidhyalayam
10th
01.2006 - 1 2007
Certificate in Google AdWords and Analytics, Hubspot Inbound Marketing (2015), Google Tag Manager
Degree from Electronics and Communication Engineering