Summary
Overview
Work History
Education
Work Availability
Timeline
SoftwareEngineer
Rohith Reddy

Rohith Reddy

Software Developer
Hyderabad

Summary

Experienced Full Stack Developer specialized in front-end web development, notably skilled in React.js and Next.js. Eager learner and technology enthusiast dedicated to embracing new advancements. A confident problem-solver, adept at tackling challenges beyond current expertise, fueled by a passion for continuous learning and innovation.

Overview

8
8
years of professional experience
3
3
Languages

Work History

Tech Lead

Cosmofeed
Gurugram
06.2022 - Current
  • Collaborated with cross-functional teams to successfully implement affiliate marketing strategies across multiple products, driving increased revenue streams.
  • Played pivotal role in advancing the React Native app's capabilities by integrating affiliate marketing strategies, a dashboard for all kinds of earnings, a wallet feature, a referral system and various user-centric enhancements, including a dynamic settings section.
  • Solely migrated the web application from React.js to Next.js, revised, modularized and updated legacy code to modern development standards, improving functionality while maintaining workflow in the legacy system.
  • Established hosting and deployment configurations on Vercel, enhancing site performance and reliability.
  • Spearheaded the creation of a top-tier payment page for digisellers, liaising with product and design teams, and enabling faster product creation flows, reducing development time tremendously.
  • Engaged in backend development by crafting a few APIs using Node.js and Express, supporting the application suite's functionality.
  • Optimized website performance, reducing maintenance costs by 50% and significantly enhancing product landing page loading speed (were able to load our pages within 1 second on fast 3G).
  • Pioneered the implementation of preview screens for product landing pages across devices, facilitating creators' understanding of product creation flows and enhancing user experience.
  • Implemented a sophisticated caching strategy for product landing pages, ensuring rapid loading of static content while seamlessly displaying the latest updates without any delays.
  • Orchestrated URL rewrites within the application to seamlessly integrate a WordPress-hosted blog site under the same domain, enhancing user experience and site cohesion.
  • Led the implementation of a comprehensive design system and set up storybook in collaboration with product and design teams, optimizing development processes and ensuring consistency in design and functionality.
  • Streamlined product journeys, supervised team members, conducted code reviews, and provided mentorship, elevating team output and adherence to best practices.

Front End Developer

Noodle Digital
Remote working
11.2020 - 05.2022
    • Solely spearheaded the frontend development of a comprehensive e-commerce web application using Next.js, encompassing the creation of core pages like home, category listing, product details, cart, checkout, and other integral sections such as account settings and promotional pages.
    • Engineered a robust review moderation system leveraging commerce tools and an npm package, enabling seamless collection and management of product reviews and ratings, irrespective of the application's architecture.
    • Implemented an intelligent places suggestion feature for shipping and billing addresses, powered by Google Maps API, enhancing user convenience and accuracy during checkout.
    • Integrated PayPal Braintree payment gateway and worked on the internationalization of the website, handling currencies, addresses, and payment methods to cater to a global audience.
    • Configured Google Tag Manager, setting up multiple tags to efficiently send data to diverse destinations, for analytics and tracking functionalities.
    • Optimized website performance through strategic enhancements, implementing techniques that improved loading times and overall user experience.

Software Developer

ConduiraOnline
Hyderabad
07.2018 - 10.2020
  • Developed a comprehensive live sessions product, integrating interactive live classes, session recordings, pre/post-class assignments, and in-class quizzes.
  • Implemented gamification on the platform in the form of learning points, levels and leaderboards for the students based on their learning progress and performance in various tests and quizzes.
  • Contributed to the migration of the product's data structure to an EAV (Entity-Attribute-Value) model, aligning with redesigned product specifications. Involved in adapting the existing data to fit into the new model, ensuring compatibility and functionality with both legacy and new data structures.
  • Played an active role in implementing a goal and task-based framework tailored for educational institutions, facilitating curriculum planning and enhancing student engagement. This framework intelligently recommends daily tasks for individual students, leveraging algorithms to align with their learning objectives.
  • Contributed to the implementation of Redis cache-driven data layer to optimize API performance within the complex EAV (Entity-Attribute-Value) database model.
  • Additionally, developed faculty-admin screens enabling syllabus management, featuring a sophisticated CKEditor-based editor. Implemented robust authentication mechanisms to restrict faculty access to their respective admin screens and an automated cache data layer update mechanism to ensure real-time data availability and accuracy.
  • Reconfigured hosting infrastructure for the Angular web application, transitioning from S3 and Nginx to a static site setup using S3, CloudFront, and Route 53. This modification optimized site delivery, maintaining Angular's architecture while providing cached behavior at the frontend for improved performance and scalability.

Software Developer

Nykaa
Mumbai
07.2016 - 06.2018
  • Developed various features such as physical giftcard program, integration of dynamic price and stock availability service to the products, bucket subscription in a Magento website.
  • Resolved duplicate profile issues while implementing a new authentication system, ensuring seamless user experiences and robust data management
  • Contributed to the UI migration from Magento to React.js.
  • Implemented various SEO enhancements on the React.js UI, optimizing website performance and visibility to improve search engine rankings and user discoverability.

Education

Bachelor of Technology - Mechanical Engineering

IIT Bhubaneswar
Odisha, India
07.2012 - 2016.06

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Tech Lead

Cosmofeed
06.2022 - Current

Front End Developer

Noodle Digital
11.2020 - 05.2022

Software Developer

ConduiraOnline
07.2018 - 10.2020

Software Developer

Nykaa
07.2016 - 06.2018

Bachelor of Technology - Mechanical Engineering

IIT Bhubaneswar
07.2012 - 2016.06

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