Summary
Overview
Work History
Education
Skills
Certification
Languages
Linkedin
Timeline
Generic
Rohit Kumar Singh

Rohit Kumar Singh

Delhi

Summary

Experienced Digital Marketer with a proven track record in developing and executing effective digital strategies across various channels. Proficient in PPC, email, content marketing, and DV360. Skilled in data-driven optimization and team leadership. Passionate about staying ahead of industry trends to drive business growth and exceed objectives.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Manager

Sri Chaitanya Educations
06.2023 - Current
  • Develop comprehensive digital marketing strategies aligned with business objectives, market trends, and target audience insights.
  • Monitor and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).
  • Establish KPIs for all programs and continuously track performance with post-campaign analysis and reporting to ensure marketing efforts deliver expected business outcomes.
  • Schedule and conduct periodic campaign status update meetings with relevant stakeholders.
  • Pull and analyze reports from 1st and 3rd party systems, identify and investigate discrepancies, and differentiate between 1st and 3rd party delivery for billing.
  • Execute end-to-end campaigns flawlessly, liaising with key internal and external stakeholders, communicating campaign progress, and applying learnings to future campaigns.

Paid Media Director

Ethinos Digital Marketing
11.2022 - 06.2023
  • Led the planning, execution, and optimization of paid media campaigns for a diverse portfolio of clients, including ITC Hotels, INDmoney, Max Hospitals, Apollo 24x7, and Infoedge.
  • Developed customized paid media strategies aligned with client objectives, target audiences, and industry best practices.
  • Proactively communicate with clients to provide updates on campaign progress, discuss optimization strategies, and seek input or feedback as needed.
  • Managed client budgets effectively, allocating resources across campaigns, channels, and tactics to maximize ROI and achieve client KPIs.
  • Monitored campaign performance closely, analyzed key metrics, and provided regular performance reports and insights to clients.
  • Led and mentored a team of paid media specialists, providing guidance, support, and training to help them excel in their roles.

Acquisition Specialist

Aespire Technology Services
Dubai
02.2022 - 11.2022
  • Spearheaded user acquisition strategies for a leading gaming brand across South Asia, achieving consistent growth in daily acquisitions while optimizing costs.
  • Identified and tested new channels to enhance deposits and user value, resulting in improved campaign performance and ROI.
  • Provided daily reports and analytics to analyze campaign effectiveness and facilitate data-driven decision-making for scalability.
  • Improved user experience through competitor analysis and AB testing, driving enhancements in user engagement and retention metrics.
  • Successfully scaled user acquisition campaigns on app platforms through strategic app download initiatives, leveraging MMP-Singular for efficient tracking and optimization.

Team Lead

Paytm First Games
Noida
09.2020 - 02.2022
  • Developed and executed comprehensive strategies for Search Media Marketing and Social Media Marketing initiatives at Paytm First Games
  • Drove targeted traffic to the company website, focusing on potential customers interested in gaming and Paytm First Games services, and implemented conversion optimization strategies.
  • Defined and implemented online advertising strategies, including multichannel campaigns across Google SEM, Display, Video, and DV 360 platforms.
  • Utilized AppsFlyer to analyze marketing campaign data for Paytm First Games, extracting insights to inform future strategies and optimizations.
  • Managed and optimized advertising spending across various channels using a data-driven approach to maximize ROI.
  • Optimized conversion funnels based on changes in AdWords, targeting, bidding, and landing page selection to improve campaign performance.

Senior Executive

Google Vendor Services
Gurgaon
03.2014 - 09.2020
  • Developed, recommended, and executed account proposals and campaign strategies to drive client success.
  • Managed Search and Remarketing campaigns while gaining proficiency in conversion tracking methodologies.
  • Conducted comprehensive keyword research, curating exact, broad, and phrase match keyword lists for campaign optimization.
  • Implemented advanced strategies such as Ad Extensions (site links, phone extensions, callout extensions) to improve ad performance.
  • Developed and implemented negative keyword strategies to exclude irrelevant search terms and improve ad targeting.
  • Managed campaign budgets and pacing to ensure optimal allocation of resources and maximize ROI.
  • Developed and implemented new campaign structures, ad groups, and targeting parameters to align with business goals and objectives

Education

BHMCT - Graduation

Indraprastha University
06-2012

Skills

  • Digital Marketing Strategy
  • Pay-Per-Click (PPC) Advertising
  • Data Analysis and Analytics
  • DV360 (Display & Video 360)
  • Affiliate & Media Buy

Certification

  • Google Search & Display Certification
  • Google Ads Creative Certification
  • Google Analytics Certification
  • AI Powered Performance Ads
  • Display & Video 360
  • Trade Desk Certification
  • Google Campaign Manager Certification

Languages

English & Hindi
First Language

Linkedin

www.linkedin.com/in/rohit-kumar-singh-070844197/

Timeline

Senior Manager

Sri Chaitanya Educations
06.2023 - Current

Paid Media Director

Ethinos Digital Marketing
11.2022 - 06.2023

Acquisition Specialist

Aespire Technology Services
02.2022 - 11.2022

Team Lead

Paytm First Games
09.2020 - 02.2022

Senior Executive

Google Vendor Services
03.2014 - 09.2020

BHMCT - Graduation

Indraprastha University

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